Africa Magic

Africa Magic is a collection of Pay TV entertainment channels that focus on African programming, most popularly Nigerian series and movies. Africa Magic, which started off as single channel of the same name, is a brand owned by M-Net and now comprises seven channels.

This article is about an African television network. For the use of magic in Africa, see African magic.
Africa Magic
Africa Magic logo
Broadcast areaSub-Saharan Africa
SloganEntertainment loved by Africa
HeadquartersNigeria
Programming
Language(s)English, Swahili, Hausa, Yoruba, Igbo
Picture format576i (SDTV, 16:9) - Terrestrial, 576i (SDTV, 16:9) - DStv, 1080i (HDTV, 16:9) - DStv
Ownership
OwnerMultichoice
Sister channelsM-Net, Vuzu, Supersport, Channel O, Mzansi Magic, KykNET
History
Launched14 July 2003 (2003-07-14)
Links
Websitehttp://www.africamagic.tv
Availability
Terrestrial
GOtv AfricaChannel depends on region
Satellite
DStvChannel 151 -159

History

Africa Magic was launched in July 2003 as a movie and general entertainment channel geared at showcasing nollywood talent and African culture and couture. At the time of its launch it received high popularity amongst DStv subscribers, especially in South Africa and Nigeria. Thus the launching of a sister channel, Africa Magic Plus, was made possible. The two channels went on another brand identity and over the next decade, the brand expanded to include seven more channels comprising movies, television shows and general entertainment. Africa Magic broadcasts in more than 50 African countries.[1] The channels include Africa Magic Family, Africa Magic Showcase, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa. Africa Magic Epic and Africa Magic Urban.[2] Africa Magic is also responsible for the annual Africa Magic Viewers' Choice Awards (AMVCAs), the biggest celebration of film and television talent in Africa.[3]

Africa Magic's original programmes

Stations

Africa Magic started out as a single Nollywood channel which gained popularity from Multichoice's biggest revenue generators, South Africa and Nigeria, the reason why Africa Magic plus was launched. These were later renamed along with the creation of new channels. In 2017, Its rerun channel, Africa Magic World was discontinued due to lack of viewership.[4]

Africa Magic Showcase
Africa Magic Showcase
Africa Magic Showcase logo
SloganFirst-class entertainment
Ownership
OwnerMultichoice
History
Former names
  • Africa Magic Plus
    (2003-2012)
  • Africa Magic Entertainment
    (2012-2014)
Availability
Satellite
DStvChannel 151

Previously Africa Magic Plus then Africa Magic Entertainment. The premium tier channel showing first-run original series, reality shows and latest nollywood movie premiers.

Africa Magic Urban
Africa Magic Urban
Africa Magic Urban logo
SloganReal life, Real stories
Ownership
OwnerMultichoice
History
Former names
  • Africa Magic Movies 1
    (2012-2014)

Previously Africa Magic Movies 1. A contemporary lifestyle entertainment channel with predominantly movies and talk shows, as well as series from Mzansi Magic

Africa Magic Epic
Africa Magic Epic
Africa Magic Epic logo
SloganRooted in culture
Ownership
OwnerMultichoice
History
Former names
  • Africa Magic Movies
    (2012-2014)

Previously Africa Magic Movies. A channel inspired by Africa's traditional roots with movies and series depicting cultural aspects.

Africa Magic Family
Africa Magic Family
Africa Magic Family logo
SloganCome home to family
Ownership
OwnerMultichoice
History
Former namesAfrica Magic
(2003-2014)

The parent Africa Magic channel serving family-oriented programs.

Regional channels
Africa Magic Hausa
Programming
Language(s)Hausa
Ownership
OwnerMultichoice
Africa Magic Yoruba
Programming
Language(s)Yoruba
Ownership
OwnerMultichoice
Africa Magic Igbo
Programming
Language(s)Igbo
Ownership
OwnerMultichoice
  • Africa Magic Hausa – Movies and series broadcast in Hausa
  • Africa Magic Yoruba –Movies and series broadcast in Yoruba
  • Africa Magic Igbo – Movies and series broadcast in Igbo

Affiliates

These are channels affiliated to the Africa Magic and share most of the programs, which are independently sourced from their respective regions. Content from these channels are either displayed in their original soundtrack or dubbed in English.

  • Maisha Magic – Formerly Africa Magic Swahili. A channel catering for the East African diaspora. Has three dedicated entertainment channels, Maisha Magic East, Maisha Magic Swahili and Maisha Magic Bongo
  • Jango Magic – The West African-inspired channel serving Angola and Mozambique with a Kenyan version of The Voice
  • Zambezi Magic – Channel catering for Southern African nations such as Zimbabwe and Botswana. It primarily carries original drama series and content from Mzansi Magic.
  • Pearl Magic – Channel serving the Ugandan diaspora
  • Mzansi Magic – Channel that broadcasts South African series. Many of their programs are shown on Africa Magic Showcase and Africa Magic Urban. Has sister channels Mzansi Wethu, Mzansi Bioskop and Mzansi Music

Defunct services

Africa Magic Viewers' Choice Awards

The Africa Magic Viewers' Choice Awards (AMVCA) is an annual accolade presented by Multichoice recognizing outstanding achievement in television and film. The inaugural Africa Magic Viewers’ Choice Awards ceremony was held in Lagos, Lagos State in Nigeria on 9 March 2013, and was broadcast live in more than 50 countries. Entries into the award ceremony are films and TV series that have been aired in the previous year.

In other uses

References
  1. "Africa Magic Launches Igbo Channel - Africa Magic". Africamagic.dstv.com. 2015-03-17. Retrieved 2016-07-21.
  2. Damilare Aiki (2012-04-16). "The Africa Magic Story: "A Dream & a Destination Shaped in Africa"". Bellanaija.com. Retrieved 2016-07-21.
  3. "The Africa Magic Viewers' Choice Awards 2015". Amvca2015-awards.dstv.com. Retrieved 2016-07-21.
  4. AFRICA MAGIC TAKES AWAY THE WORLD. M-Net and MultiChoice shut down the aimless Africa Magic World Channel on Dstv.TV with Thinus. Retrieved 20 December 2020.
  5. "The real Africa Magic: Actress, Omotola Jalade-Ekeinde looks incredible for ThisDay Style (PHOTOS)". YNaija.com. Retrieved 2016-07-21.
  6. "Sexy rules: And the viewers' choice award for the 'real Africa Magic' goes to... Omotola (PHOTOS, TWEETS)". YNaija.com. Retrieved 2016-07-21.
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