Ahmed Emad Eldin

Ahmed Emad Eldin (Arabic: أحمد عماد الدين‎[1]) is an Egyptian digital artist who came to prominence as the designer of the sleeve of Pink Floyd's 2014 album The Endless River.[2] In 2015, Emad Eldin was chosen by Adobe for their "25 Under 25" list.[3][4] Emad Eldin has been described as "an acclaimed digital artist and photo manipulator whose work has been displayed all over, from museums to the sleeve of Pink Floyd's album The Endless River" and who "has made a name for himself in the global digital art space" often producing "commercial work" though "much of his artwork comes from his own dreams."[5] Emad Eldin is an Oniros Film Awards winner.[6] His work has been part of exhibitions, including the "Bad Consumers" exhibition at Doge's Palace, Genoa and "Kahlil Gibran: Guide for our Times" at Sotheby's Gallery in London, "featuring nine Egyptian artists, along with 38 others from across the Middle East."[7][8]

Ahmed Emad Eldin
أحمد عماد الدين
Born
ِAhmed Emad Eldin

(1996-10-23) October 23, 1996
Jeddah, Saudi Arabia
NationalityEgyptian
Known forDigital artist
Notable work
Pink Floyd - The Endless River
Websitewww.ahmedemadeldin.com
The Endless River (2014), Eldin's design for the 2014 studio album.

Life

Emad Eldin was born October 23, 1996 and grew up in Jeddah, Saudi Arabia (with the exception of three years he and his family spent in Egypt); his parents are both Egyptian.[9][10] Emad Eldin has been an artist since the age of 13, stating that he is "self-taught and... learned from YouTube and many other websites."[10] He cites Salvador Dali as an influence.[10]

Emad Eldin is an undergraduate student in Pharmacy at Future University in Egypt.[10]

Career

The Endless River

Pink Floyd's creative team, led by Aubrey Powell, discovered Ahmed on the art portfolio website Behance.[11] One of Ahmed's designs was chosen as the cover for the band's The Endless River album. Powell, the late Storm Thorgerson's partner at the Hipgnosis design studio, stated that when they "saw Ahmed’s image it had an instant Floydian resonance," citing its "enigmatic" qualities as well as how Emad Eldin's work is open to interpretation."[9]

In an article in the UK's The Independent, Ahmed described what inspired the design Powell chose for The Endless River album cover: "Thinking about life and nature and what is beyond the world of charming factors we have never seen is enough to create millions of different amazing feelings."[9] Ahmed has stated that he created the image on the cover of The Endless River on 3 October 2013 and that it was originally titled "Beyond the Sky."[10]

As stated in the band's press announcement, once chosen, Ahmed's "concept for the powerful imagery of a man rowing on a 'river' of clouds was ... re-created by Stylorouge, [the] award-winning UK design agency," adding that "Pink Floyd's album artwork, mostly created by Storm Thorgerson of Hipgnosis, is as legendary as the band's music" but that "with Storm's passing in 2013, the task of finding an image that carried on Storm's legacy passed to Aubrey 'Po' Powell, Storm's original partner in Hipgnosis."[12]

Other albums

Emad Eldin has dome album cover artwork for Massar Egbari (2015), Hamza Namira (2018), and Basata (2018).[13][14][15][16] Emad Eldin also collaborated with Juno Records artist Tim Green, influencing the overall concept of his album "Her Future Ghosts" (2018).[17]

Film poster art

Emad Eldin has produced poster art for the films Clash (2016), Stray (2017), and Heavy Rain (2018).[14][18][19][20] Emad Eldin received an Orinos Film Awards recognition in 2018 in the category of "Best Poster" for "Heavy Rain."[6]

References
  1. "صورة- مصري يصمم غلاف أحدث ألبومات فريق Pink Floyd". Retrieved 2018-02-28.
  2. "Egyptian teenager designs Pink Floyd's new album cover | Egyptian Streets". egyptianstreets.com. Retrieved 2018-02-28.
  3. "Meet the New Creatives: 25 Under 25 Update | Adobe Create Magazine". create.adobe.com. Retrieved 2018-09-13.
  4. "Egyptian Teenager Selected Among Best 25 Visual Artists Worldwide | Egyptian Streets". egyptianstreets.com. Retrieved 2018-09-13.
  5. "Creative Layover: Cairo | Adobe Blog". theblog.adobe.com. Retrieved 2018-09-13.
  6. "Oniros Film Awards: FINALISTS AND WINNERS - JULY 2018 MONTHLY EDITION" (PDF). Orinos Film Awards. Retrieved 13 September 2018.
  7. "Egyptian and Arab artists featured in Sotheby's Kahlil Gibran-themed exhibition". ahram.org.eg. Retrieved 2018-09-14.
  8. "Bad Consumers, mostra di Paolo Tarsi con illustratori dei Kraftwerk e Pink Floyd". avantionline.it (in Italian). Archived from the original on 2018-09-14. Retrieved 2018-09-13.
  9. "Pink Floyd new album: Band unveil cover art for first record in 20". The Independent. 2014-09-22. Retrieved 2018-02-28.
  10. Lopez-Reyes, Ed (17 November 2014). "Ahmed Emad Eldin interview: designer of The Endless River cover". Brain Damage - Pink Floyd News Resource. Matt Johns. Retrieved 22 November 2014.
  11. "Meet the Teenage Artist Behind Pink Floyd's 'Endless River' Cover Art". Ultimate Classic Rock. Retrieved 2018-02-28.
  12. "Pink Floyd announce new 'The Endless River' album details". BrooklynVegan. Retrieved 2018-02-28.
  13. "After shooting to fame with Pink Floyd, Eldin designs Massar Egbari's latest album cover". AhramOnline. Retrieved 2018-09-13.
  14. "أكتب مذكراتي في شكل صور". vice.com (in Arabic). Retrieved 2018-09-13.
  15. "حمزة نمرة ينشر بوستر ألبومه الجديد ويكشف عن موعد طرحه". anawelfan.com (in Arabic). Retrieved 2018-09-13.
  16. "Basata to Release Its Debut Music Album and Ahmed Emad El Din Adds an Oriental Twist to the Cover". ScoopEmpire. Retrieved 2018-09-13. (Subscription required.)
  17. "Tim Green Lines Up Debut Album, Her Future Ghost". xlr8r.com. Retrieved 2018-09-14.
  18. "صورة- محمد دياب يستعين بمصمم ملصقات ألبوم Pink Floyd من أجل "اشتباك"". filfan.com (in Arabic). Retrieved 2018-09-13.
  19. "أحمد عماد الدين عندما يبدع العبقري فناً". sharpmagazineme.com (in Arabic). Retrieved 2018-09-13.
  20. "رحلة صيدلي برتبة فنان يصل للعالمية بتصاميمه لـ "Pink Floyd" و"Adobe"". shafaff.com (in Arabic). Retrieved 2018-09-13.
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