Alexa Chung

In 2015

Chung was scouted after being seen in the comedy tent at the Reading Festival at the age of 16.[9] She modelled for teen magazines, such as Elle Girl and CosmoGIRL!, and worked for companies including Fanta, Sony Ericsson, Sunsilk, Urban Outfitters, and Tampax.[10] She appeared in music videos for artists including the Streets, Westlife, Delta Goodrem, Reuben and Holly Valance and starred as Jake in a scripted reality show called Shoot Me, broadcast on Fashion TV in 2005. After four years, Chung quit modelling with the intention of beginning an art foundation or fashion journalism course, having become disillusioned. She had developed a "distorted body image" and "low self-esteem" through modelling.[11]

After she became a TV personality, Chung made a return to occasional modelling. In 2008, she was the face of Australian fashion label Antipodium's SS 2008 collection and Oxfam's ethical fashion range, Revamped. In September 2008, Chung walked the catwalk as part of the Vivienne Westwood Red Label Spring/Summer 2009 show at London Fashion Week. In early 2009, she became the face of British High Street giant New Look. Chung then joined London-based modelling agency Select Model Management and, in April 2009, she modeled Wren's Holiday 2009 collection, alongside her friend Tennessee Thomas. In July 2009, Chung moved to NEXT Model Management and became the face of DKNY Jeans.[12] Chung was the face of South Korean brand MOGG's Spring/Summer 2010 campaign. In January 2010, she became the main model of the Spring/Summer 2010 Pepe Jeans London campaign and reprised her role for the Fall/Winter 2010 campaign.[13] She was announced as the first celebrity face of Lacoste in June 2010, appearing in both the TV and print advertising campaigns for their "Joy of Pink" fragrance.[14] In January 2011, Chung was announced as the face of Italian sneaker brand Superga, in a campaign to mark their 100th anniversary.[15] In February 2012, she took part in the London Fashion Week show for designer Stella McCartney, where she acted as a guest assistant to magician Hans Klok in a number of illusions including being levitated and sawed in half.[16][17]

Chung worked with Tommy Hilfiger as a guest editor for their Fall 2014 collection, and modeled their clothes.[18] Chung became the face of Longchamp in 2013 and by 2015 she had appeared in her fourth campaign for the fashion brand.[19][20]

Chung is a muse to many fashion designers because of her distinctive personal style.[21] She frequently appears on best-dressed lists, is a regular model for Vogue, Elle and Harper's Bazaar and is often seen in the front row at fashion shows.

In January 2010, the designer handbag company Mulberry debuted the "Alexa," a much sought-after bag named after and inspired by her. According to The Guardian, 380 "Alexa" bags were sold in one week alone in November 2010, and the company cited the bag's popularity for increased sales at its UK and international stores that year.[22]

In February 2010, Chung collaborated with J.Crew's Madewell on a womenswear line which was unveiled during New York Fashion Week.[23] She collaborated with Madewell for a second collection, released in September 2011.[24]

In December 2010, Bryan Ferry, on behalf of the British Fashion Council, presented Chung with the British Style Award which "recognises an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion" at a ceremony at the Savoy Theatre in London.[25] At the British Fashion Awards of 2011, 2012 and 2013, Chung won the British Style Award, for which the public voted.[26] In 2015, Chung collaborated with AG Jeans on two collections.[27][28]

Chung launched her own fashion label, Alexachung, in May 2017.[29][30] On its official website, the brand says its vision is "to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour, it is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater."[31]

In April 2006, the then-model Chung was offered the job of co‑host on Popworld on Channel 4, a music show known for its irreverent and awkward style of interviews. Chung and co‑host Alex Zane also presented a weekly radio show called Popworld Radio.[32] Chung then moved to Channel 4, where she guest presented Big Brother's Big Mouth and appeared as a panellist on quiz show 8 out of 10 Cats. She hosted a number of T4 Movie Specials, 4Music Specials, T4 Holiday Mornings along with T4's coverage of many music festivals.

In January 2008, Chung became one of the four anchor T4 presenters. She hosted T4's Vanity Lair, a reality show investigating the concept of "beauty". When the show was mentioned in a later interview, "Chung raise[d] her eyebrows, indicating embarrassment".[33] As well as her work on T4, she became a long-time host of Channel 4's early morning music programme Freshly Squeezed beginning in September 2007.[8] In addition to her Channel 4 commitments, Chung presented the ITV1 series Get a Grip (2007) and BBC Three's The Wall (2008). In mid-2008, Chung began to host more fashion-oriented programming. She was the "roving reporter" on Channel 4's "Gok's Fashion Fix".[34] On the programme, Chung roadtested the latest fashion trends with members of the public, and interviewed fashion designers such as Roberto Cavalli, Karl Lagerfeld, Jean Paul Gaultier, Margherita Missoni and Christian Lacroix. She described it as "pretty much my dream job".[33] Chung also hosted a T4 fashion and music show called Frock Me, with fashion designer Henry Holland.[35] She hosted the Diesel U Music Awards and the Elle Style Awards.[8] In 2009, Chung was awarded the Elle Style Award for "Best TV Presenter" and Glamour's award for Best TV Presenter in 2009. Also that year, she received Glamour's at the magazine's annual award ceremony.

Chung left Channel 4 and the United Kingdom in April 2009 to pursue a career in the US. She presented It's On with Alexa Chung for MTV. The live, daily show—billed as TRL's replacement—featured celebrity talk, live music and online interaction with viewers. The show was cancelled in December 2009.[36] She returned to UK TV screens in April 2010 with a second series of Frock Me. In October 2010, she began hosting Gonzo With Alexa Chung, an informal British chat show previously hosted by Zane Lowe, for MTV Rocks.[37] In January 2011, she co‑hosted NBC's "2011 Golden Globe Arrivals Special" with Carson Daly and Natalie Morales. The live show featured interviews with television and film stars as well as segments devoted to fashion on the red carpet.[38] Chung presented the iTunes Festival in July 2011.[39] Chung has since worked on 24 Hour Catwalk, acting as the host and a judge. In 2012, Chung soon became the founding co-host for the nightly music show Fuse News. In December 2013, it was announced that Chung would be leaving Fuse News to focus on other endeavours.[40] From September 2015, Chung will host an online documentary series for Vogue UK.[41]

She launched her own YouTube channel in May 2019; in a statement, she said: “It’s an incredibly exciting prospect as I can’t wait to share unfiltered original content through a host of videos spanning fashion, art, travel and other random things.”[42]

Chung joined Queer Eye's Tan France as co-host of the Netflix original fashion competition show Next In Fashion, which debuted on 29 January 2020.[43] In June 2020, Netflix announced it was cancelling the show after one season.[44]

Chung wrote a monthly column for British women's magazine Company from October 2007 to June 2008. She then wrote a weekly newspaper column for Britain's The Independent from November 2008 to June 2009, titled "Girl About Town" and later "New York Doll." In June 2009, she was made a contributing editor of British Vogue. She has interviewed designers such as Karl Lagerfeld and Christopher Kane for the publication, and wrote a cover story about Kate Upton.[27] Chung's first book, It, was released on 5 September 2013.