Tampax

Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble and sold in over 100 countries. It is a subsidiary of P&G's Always pads brand.

Tampax
Product typeTampon
OwnerProcter & Gamble
CountryUnited States
Introduced1931 (1931)[1] (as Tampax Sales Corporation)
MarketsWorld
Previous ownersTampax Incorporated
Tambrands, Inc.
Websitewww.tampax.com

The brand and product were created by Dr. Earle Haas, who filed a patent in the 1930s.[2][3] The original product was designed from the start as flushable and biodegradeable.

In 1937, Tampax worked with the McCann Erickson agency for its marketing campaigns and in 1949 Tampax appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[4]

During World War II, Tampax produced wound dressings for the military.

Tampax conducted medical studies in 1945 to prove the safety of tampons.[5]

In 1984, the company was renamed Tambrands Inc.

Tampax was based in White Plains, New York until its sale to Procter & Gamble in 1997.[6]

Marketing for the product includes the company's BeingGirl website.[7][8]

References
  1. Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN 9781591391470. Retrieved May 7, 2013.
  2. Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2019-11-27.
  3. "The Bizarre History Of The Tampon". Bustle. Retrieved 2019-11-27.
  4. Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
  5. Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
  6. "Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2019-11-27.
  7. Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Retrieved March 30, 2012.
  8. Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.


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