Alfie Deyes

Alfred Sidney Deyes (born 17 September 1993)[1] is an English vlogger and businessman. On 4 September 2014, he released his first book, The Pointless Book. Since 2014, he has released three books in the Pointless Book series and one autobiography.

Alfie Deyes
Deyes at VidCon 2014
Born
Alfred Sidney Deyes

(1993-09-17) 17 September 1993[1]
Enfield, London, England
Occupation
Partner(s)Zoe Sugg (2012–present)
YouTube information
Years active2009–present
Subscribers4.83 million (main)
3.66 million (vlogs)
1.62 million (games)
Total views508 million (main)
1 billion (vlogs)
215 million (games)
100,000 subscribers 2011
1,000,000 subscribers 2013
Updated: 6 January 2021

Career

YouTube

Deyes started his PointlessBlog YouTube channel in 2009. As of January 2021, the channel has over 4.83 million subscribers and over 508 million views on YouTube.[2][3] His vlogging channel has 3.6 million subscribers and over 1 billion views, while his gaming channel has over 1.6 million subscribers and over 215 million views.[4] He also has a following of 4.9 million followers on Twitter and 3.7 million followers on Instagram.[3] He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013,[5] and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.[6][7]

Deyes has collaborated with a number of other YouTubers; including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube.[8] He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website Sugarscape.com as "the male version of Loose Women, but a bit less pervy".[9][10]

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocolate sauce and bananas, which was 7.[11][12][13]

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.[14]

Published works

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year.[15][16][17] The book is part journal, part activity book and includes a free downloadable app and social media integration.[15][16][17] It has been unfavourably compared to Keri Smith's 2007 book Wreck This Journal,[18] which contained some similar ideas.[19][20][21] Rhik Samadder, for The Guardian, stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."[22]

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content.[23] It became the second best selling non-fiction book in its first week of release.[24]

Deyes released a standalone autobiography, The Scrapbook Of My Life, on 24 March 2016.

In 2017, Deyes announced a third and final book in the Pointless Book series titled The Pointless Book 3. It was released on 13 July 2017.[25]

Music

Deyes appeared on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[26][27]

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief.[28][29][30]

Business interests

Deyes is director of PointlessBlog Ltd[31] and Pointless Holdings Ltd,[32] alongside Dominic Smales (CEO of Gleam Futures, a digital talent management company).[33] In October 2020, Deyes and Sugg were announced as "ambassadors" promoting A Good Company, a maker of sustainable products.[34]

Controversies

In 2018, Deyes uploaded a video to his YouTube channel called "Living on £1 for 24 hours" in which his aim was to spend only £1 for a full day. He received criticism from viewers and the media[35] who claimed that Deyes was making a mockery of poverty, both in his language used and the fact he did things such as going shopping for clothes during the video, continuing to use luxury items such as his car, and was given free food after being recognised. On 18 June 2018, Deyes uploaded a video to his vlogging channel titled "Lets talk about the £1 video" in which he apologised for his actions in the video and claimed he didn't mean to mock poverty.[36][37] He subsequently removed the "Living on £1 for 24 hours" video from YouTube and donated all revenue from that video to charity.

Personal life

Deyes was born in the London Borough of Enfield. His family relocated to Brighton, East Sussex when he was four years old.[38] Deyes was educated at Varndean School in Brighton and then attended Varndean College,[39] achieving the grades he needed to go to university.[38] Despite being offered a place, Deyes chose to defer university and take a gap year in order to spend time travelling. Subsequently, at the end of his gap year, he chose not to attend university and continue pursuing his successful YouTube career. From age 11 to 14, Deyes participated in competitive gymnastics.[38]

He has been in a relationship with fellow YouTube star Zoe Sugg, known publicly as Zoella, since October 2012.[40][41] In early 2013, Deyes moved into a flat in London, with YouTuber Caspar Lee. Deyes moved back to Brighton in autumn 2013, eventually moving into a house with Sugg in October 2014. Shortly after moving in together, Deyes and Sugg bought a black pug named Nala.[42] In June 2017, the couple upgraded to a larger seven-bedroom house,[43] which had been purchased in July 2015 and renovated over several months.[44]

Awards and nominations
Year Nominated Award Result Ref.
2014 "Ariana Does My Makeup" with Ariana Grande Teen Choice Award for Choice Web Collaboration Nominated
2015 Nickelodeon Kid's Choice Awards UK Favourite Vlogger Nominated [45][46]
2015 BBC Radio 1 Teen Awards Best British Vlogger Nominated

References
  1. Berry, Jo (2015). The Alfie & Zoella A-Z: The Unofficial Ultimate Guide to the Vlogging Super-Couple. Orion. p. 12. ISBN 978-1-4091-6101-1.
  2. "PointlessBlog YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Archived from the original on 22 October 2016. Retrieved 22 April 2015.
  3. Cullen, Clare (18 February 2014). "What's trending on Twitter today – and why". Irish Independent. Dublin. Archived from the original on 13 March 2014. Retrieved 13 March 2014.
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  5. "Alfie Deyes | 12 Web-savvy entrepreneurs to watch". Yahoo! News. 24 December 2013. Archived from the original on 3 July 2015. Retrieved 13 March 2014.
  6. "January Issue Of Company – Out Now!". Company. Archived from the original on 13 March 2014. Retrieved 13 March 2014.
  7. Cox, Lizzie (11 December 2013). "YouTubers Zoella, Alfie Deyes, Tanya Burr and more star in shoot for Company Magazine – pics and behind the scenes videos". Sugarscape.com. Archived from the original on 11 March 2014. Retrieved 13 March 2014.
  8. Wood, Lucy (31 October 2013). "Ariana Grande does YouTuber Alfie Deyes' makeup, and it ain't pretty (but it is funny)". Sugarscape.com. Archived from the original on 11 March 2014. Retrieved 13 March 2014.
  9. Weinger, Erin (3 December 2013). "FremantleMedia North America Partners With StyleHaul on Multi-Series, Multi-Year Deal". The Hollywood Reporter. Archived from the original on 20 February 2014. Retrieved 13 March 2014.
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  30. "Marcus Butler, Alfie Deyes, Joe Sugg, Jim Chapman and Caspar Lee are The YouTube Boyband for Sport Relief". Sugarscape.com. 10 March 2014. Archived from the original on 7 April 2014. Retrieved 3 December 2014.
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  40. "Alfie Deyes on Twitter". Twitter. Retrieved 16 May 2018.
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