Louise Pentland

Louise Alexandra Pentland (born 28 April 1985) is an English motherhood, beauty and lifestyle vlogger, blogger, YouTube personality and author. She is also known by her online pseudonym SprinkleofGlitter or SprinkleofChatter, although publicly disavowed these usernames in favour of using her own name in 2016.[2]

Louise Pentland
Pentland at VidCon 2014
Personal information
BornLouise Alexandra Pentland
(1985-04-28) 28 April 1985[1]
Northampton, England
Alma materLiverpool John Moores University (BS)
Spouse(s)
Matt Watson
​
(m. 2010⁠–⁠2015)​
Partner(s)Liam O'Neill (2016–present; engaged)
Children2
Occupation
Websitesprinkleofglitter.blogspot.co.uk
YouTube information
Also known asSprinkle of Glitter
Channel
Years active2010–present
GenreMotherhood, lifestyle, vlogs
Subscribers2.35 million
Total views182.48 million
NetworkGleam Futures
100,000 subscribers 2009
1,000,000 subscribers 2013
Updated: 27 June 2020

Early life

Pentland was born and raised in Northampton. When she was seven years old, her mother died from metastatic breast cancer, which Pentland goes into detail about in her October 2015 video, "My Pink Hair Story". Her father later remarried and Pentland suffered mental and physical abuse from her stepmother. While at school at Northampton High School, Pentland experienced bullying.[3] Pentland graduated with a Bachelor of Science with Honours in Psychology and Biology from Liverpool John Moores University in 2006.

Career

Pentland was working in a number of office roles when she began writing a craft and interior DIY blog named "Sprinkle of Glitter".[4]

Pentland began her YouTube channel, also named "Sprinkle of Glitter", in January 2010. At first the channel covered beauty, fashion and lifestyle, as well as her pregnancy;[5][6] it has since expanded to include motivational and advice videos.[5] In August 2012, Pentland began a second channel named "Sprinkle of Chatter", where she uploads lifestyle vlogs.[5][7] Pentland has broadcast many collaborations on her channel with other YouTubers, including: Zoe Sugg, Joe Sugg, Alfie Deyes, Louis Cole, Tanya Burr, Tyler Oakley, Troye Sivan, Grace Helbig, Phil Lester, Dan Howell, Caspar Lee, Jim Chapman and others.[8]

As of August 2016 Pentland's main YouTube channel has over 2.5 million subscribers and over 150 million video views; her second channel "Sprinkle of Chatter" has over 1 million subscribers and over 85 million views.[7][8][9][10] Pentland is influential in social media, with over 1 million followers on Twitter and Instagram.[8][11]

Pentland has identified as a feminist[12] and interviewed Labour Party leader Ed Miliband during the 2015 United Kingdom general election.[13]

In 2014 she began Q&A sessions with her viewers at YouTube conventions named Glitter Time. On 2 November 2014 she performed a pilot of her LouiseLIVE stage show in Northampton, her home town, and went on to take it on tour around the UK.[14]

On 1 September 2016, after her divorce, she announced in the blog post Why I'm 'Quitting' My Youtube Channel[15] and the video Finishing with Sprinkle of Glitter[16] that she will be quitting her YouTube channel as it is now, and change to something more 'adult', as she feels she has grown up a lot since the start of her channel, and it's time for something new and something she feels is more 'Louise Pentland', instead of 'SprinkleofGlitter'.

Published works

Life with a Sprinkle of Glitter was published in July 2015 by Simon & Schuster. The following month Pentland published Sprinkle of Glitter 2016 Diary: Have the Best Year of Your Life! through Faber and Faber.[2][17]

Bonnier Zaffre acquired rights to two novels in 2016.[18] The first, Wilde Like Me, was published in June 2017.[19] The sequel, Wilde About The Girl, was published in August 2018.[20] The third and final book in the series, Wilde Women, was published in September 2019.[21]

In March 2020, Bonnier Books announced a three-year portfolio of books written by Pentland, including a memoir on motherhood, scheduled to be released in August 2020; in addition to an adult fiction book, to be published in 2021, and two children's books, due in 2022 and 2023, respectively.[22]

Podcasting

In November 2019 Pentland announced her own podcast, Mothers' Meeting with Louise Pentland, with episodes focusing on "offering insight into the parenting styles, personal struggles, and points of view of some of Britain's best loved mums". The first episode featured Angela Scanlon and Emily Norris, and subsequent guests have included Konnie Huq, Katie Piper and Nadia Sawalha.[23]

Personal life

Pentland studied BSc Psychology and Biology at Liverpool John Moores University. There she met Matt Watson, a teacher, whom she married on 4 September 2010; their daughter was born in 2011.[11] Pentland and Watson separated in mid-2014, but both stated in 2015 that they remained on good terms.[24][25] Pentland is currently in a relationship with Liam O'Neill; they have a daughter born in 2018.[26] Pentland and O'Neill announced their engagement in March 2020.[27]

References
  1. Louise [@SprinkleofGlitr] (28 April 2015). "For years I was SO scared to imagine being 30. Here I am, a 30 year old and it's AWESOME. Why was I so afraid of this???" (Tweet) – via Twitter.
  2. Eyre, Charlotte (18 December 2014). "Faber Children's acquires Sprinkle of Glitter vlogger". The Bookseller. Retrieved 18 December 2014.
  3. Sprinkleofglitter (29 June 2015). "My 3 Book Secrets! - Sprinkle of Glitter" – via YouTube.
  4. "Louise Pentland on using her YouTube fame to help others". Wired UK. 19 October 2013. Retrieved 18 August 2014.
  5. Hickling, Andy (18 September 2013). "YouTuber Interview: Louise Pentland (Sprinkle of Glitter)". imediamonkey. Archived from the original on 11 March 2014. Retrieved 22 June 2014.
  6. Chapman, Sophie (25 September 2011). "Beauty comes from within: Bloggers Uncovered: Louise from 'Sprinkle Of Glitter'". Beauty Comes From Within. Retrieved 18 August 2014.
  7. "YouTuber Louise Pentland Confirmed as Guest Speaker". RDO. 5 August 2014. Retrieved 18 August 2014.
  8. Audley, Alice (3 April 2014). "Social media sensations: top UK Beauty YouTubers". The Daily Telegraph. Retrieved 22 June 2014.
  9. "Sprinkleofglitter YouTube Channel Stats, Subscriber Statistics, Ranking". vidstatsx.com. Retrieved 9 March 2015.
  10. "SprinkleofChatter YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Retrieved 9 March 2015.
  11. Adejobi, Alicia (26 June 2014). "From Tanya Burr To Patricia Bright: The Fashion and Beauty YouTubers You NEED To Watch". EntertainmentWise. Archived from the original on 19 August 2014. Retrieved 18 August 2014.
  12. "Interview with Louise Pentland". 11 March 2014.
  13. "After #Milifandom, Ed Miliband makes new bid for the teen girl vote". 5 May 2015.
  14. LouiseLIVE is BACK!!!, YouTube, 16 April 2015, retrieved 11 December 2015
  15. "***Sprinkle Of Glitter*** || Beauty | Baby | Lifestyle | UK: Why I'm 'Quitting' My YouTube Channel". sprinkleofglitter.blogspot.com.au. Retrieved 3 September 2016.
  16. Sprinkleofglitter (1 September 2016), Finishing with Sprinkle of Glitter, retrieved 3 September 2016
  17. Forrest, Adam (9 December 2014). "How Are YouTubers Going to Change the Publishing Industry?". Vice. Retrieved 18 December 2014.
  18. Cowdrey, Katherine (22 September 2016). "Louise Pentland's debut novel to Bonnier Zaffre in 11-way auction". The Bookseller. Retrieved 1 August 2017.
  19. Pentland, Louise (28 June 2017). Wilde Like Me. Bonnier Zaffre Limited. ISBN 978-1-78576-294-9.
  20. "Wilde About The Girl by Louise Pentland - book review". www.lep.co.uk. Retrieved 5 December 2018.
  21. "Wilde Women - Louise Pentland - 9781785769306 - Allen & Unwin - Australia". www.allenandunwin.com. Retrieved 23 March 2020.
  22. "Bonnier unveils three-year portfolio of new Louise Pentland publishing | The Bookseller". www.thebookseller.com. Retrieved 4 April 2020.
  23. "YouTuber Louise Pentland puts a Sprinkle of Glitter on her Mothers' Meeting podcast". Heart. Retrieved 31 March 2020.
  24. "***Sprinkle Of Glitter*** -- Beauty - Baby - Lifestyle - UK: Update". sprinkleofglitter.blogspot.co.at. 24 March 2015.
  25. Baxter-Wright, Dusty (23 March 2015). "YouTuber 'Sprinkle of Glitter' aka Louise Pentland has split up from husband Matt Watson". Sugarscape.com. Retrieved 27 March 2015.
  26. "Louise on Twitter". Twitter. 29 January 2018. Retrieved 28 October 2018. We are now the proud owners of one baby girl
  27. "Louise Pentland announces engagement to Liam O'Neill – see exclusive photos". HELLO!. 8 March 2020. Retrieved 23 March 2020.

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