American Family Insurance Amphitheater
The American Family Insurance Amphitheater (formerly known as the Marcus Amphitheater) is an amphitheater on the south end of the Henry Maier Festival Park (also known locally as the Summerfest grounds) in Milwaukee, Wisconsin. The amphitheater was built after an extremely overcrowded Huey Lewis and the News concert in 1984, which drew 30,000 fans to a space suited for 15,000 . The amphitheatre has a capacity of 23,000 (9,200 seats under pavilion, 7,000 reserved seats on lawn and 6,800 general admission seats).[1] It was completed in 1987, with the principal contribution from the Marcus Corporation.
 Breathe Carolina performing at the amphitheater (c.2012) | |
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| Former names | Marcus Amphitheater (1987-2017) |
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| Address | 200 N Harbor Dr Milwaukee, WI 53202-5901 |
| Location | Henry Maier Festival Park |
| Capacity | 23,000 |
| Opened | 1987 |
| Website | |
| amfamamp | |
The amphitheater plays host to a variety of concerts and events during the spring, summer and fall.
It is also the venue for headlining acts performing at Summerfest.
Recently undergoing a $51.3 million dollar renovation the new amphitheater features a new seating bowl configuration, raised stage to allow for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, additional restrooms, and much much more. Providing all music fans an unforgettable live music experience.