Amisha Sethi

Amisha Sethi[1] is an Indian author, philanthropist, business leader and model. Her novel, "It Doesn't Hurt To Be Nice"[2] was published by Shristi Publishers in 2015.[3]

Amisha Sethi
Amisha Sethi (2020)
BornRajkot, Gujarat, India
OccupationAuthor
NationalityIndian
Notable awardsMrs. Glamorous
2019 Bengaluru winner

Personal life

Amisha was brought up in a joint family setup in New Delhi. Her father owns a manufacturing business while her mother was a homeopathy doctor. She is professionally trained in various dance forms like Contemporary, Salsa, Jazz and Free style.

Author and fitness trainer, Amisha currently resides in Bengaluru with her family.

She recently won the title of Mrs. Glamorous 2019, Bengaluru, and is a Finalist of Mrs. India Worldwide 2020.

Education

Amisha pursued a bachelor's degree in Science from University of Delhi and a Masters in Business Administration from Amity Business School in 2002. She is also an executive scholar in Marketing and Sales Management from Kellogg School of Management,[4] Northwestern University, USA.

Professional life

Amisha has been a Marketing and Business Leader[5] in Brand Marketing, Strategy and International Consumer Marketing.[6] She has held the position of CMO global with a start-up based in Vancouver in 2014. She was the Chief Commercial Officer[7] at AirAsia[8] in 2013[9] and the Director of Brand Marketing Asia[10] at BlackBerry.[11] She worked at BlackBerry[12] from 2006 to 2013.[13] She has also worked at Airtel from 2002 to 2006.

She has won number of awards and recognition[14] for her endeavours in Marketing[15] and Business in the Asia Pacific region.

Book

Amisha is the author of the book "It Doesn't Hurt To Be Nice" released in September 2015.[16] and talks about rediscovering life, with comedy, drama, and spirituality. It is a story of a young girl and her hilarious, dramatic and enthralling experiences to understand the ultimate purpose of her life, which is – to be a better human with each passing day. The book has received appreciation and commendation across the country.[17]

The book has been released by Srishti Publishers[18] and was a platform to share the cause of kindness and generosity she believes in.[19]

Awards
  • Recognized as the "Young Women Rising Star" at the World Women Leadership Congress 2014
  • The Asia Pacific Young Women Achievers Award in 2013, Dubai[20]
  • Featured as the Top 50 Most Talented Brand Leaders of India by India greatest/CMO council in 2012[21][22]
  • "Youth Achievers Award" 2012, by CMO council and CNBC for her work in Marketing and brand strategy at BlackBerry
  • Indira Marketing Excellence Award 2013
  • Received the "Women Leadership Award in Corporate excellence" 2015 by Amity Business School[23]

See also

References
  1. "Amisha Sethi's pursuit of happiness". The Hindu. Retrieved 5 August 2015.
  2. "Amisha Sethi's Book Launch "It Doesn't Hurt to Be Nice"". view7media.com. Retrieved 12 September 2015.
  3. "Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'". businesswireindia.com. Retrieved 7 August 2015.
  4. "Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'". chennaionline.com. Retrieved 11 August 2015.
  5. "10 ways to get ahead". India Today. Retrieved 16 September 2013.
  6. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". The hindu. Retrieved 9 July 2013.
  7. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". The Times of India. Retrieved 9 July 2013.
  8. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". The Hindu. Retrieved 10 July 2013.
  9. "Amisha Sethi named as Chief Commercial Officer for AirAsia India". airasia.com. Retrieved 9 July 2013.
  10. "AirAsia India names Amisha Sethi chief commercial officer". livemint.com. Retrieved 9 July 2013.
  11. "Digital Marketing: Create a canvas and let your consumers paint the success". mynewsdesk.com. Retrieved 28 March 2013.
  12. "BlackBerry: It's all about Action". Tivarati.com. Retrieved 8 August 2012.
  13. "BlackBerry passes on its message through CCD outlets". eventfaqs.com. Retrieved 15 June 2011.
  14. "BlackBerry's new manifesto: 'Action starts here'". campaignindia.in.
  15. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". wn.com. Retrieved 10 July 2013.
  16. "Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'". The Telegraph. Kolkota. Archived from the original on 4 March 2016. Retrieved 7 August 2015.
  17. "It Doesn't Hurt To Be Nice - Book Review". stareyedreviewer.blogspot.in/. Retrieved 15 September 2015.
  18. "It Doesn't Hurt To Be Nice: Amisha Sethi". bookmarkks.blogspot.com/. Retrieved 8 September 2015.
  19. "Book Review: It Doesn't Hurt to Be Nice". thetalespensieve.com. Archived from the original on 2 October 2015. Retrieved 21 September 2015.
  20. "Asian Woman Leadership Awards". 6 October 2015. Archived from the original on 21 September 2015. Retrieved 21 October 2015.
  21. "Brand Leadership Awards 2011". Archived from the original on 5 March 2016. Retrieved 12 April 2011.
  22. "50 MOST TALENTED CMO'S OF INDIA 2014". world marketing congress.
  23. "Amity honors eminent Women Achievers during the celebrations of International Women's Day". amity.edu. Retrieved 11 March 2015.
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