Amsprop

Amsprop is the property company of Alan Sugar. Amsprop now holds the majority of Sugar's £1.2 billion wealth and owns several office building freeholds in Mayfair and other parts of London. Amsprop also owns the Sampson House building on the South Bank of the Thames, which is currently leased back to IBM.

The fund remained active during the 2007 financial crash, acquiring a large freehold property recently on Oxford Street for £31.25m.[1]

Amsprop is run by Alan Sugar's son Daniel, and formerly employed Simon Ambrose, winner of the 2007 series of The Apprentice. In March 2008 Ambrose launched the company's website listing the company's entire portfolio.[2] He left the firm in 2010.