Amy Scheer

Amy Scheer is an American professional sports executive and current general manager of the Connecticut Whale of the National Women's Hockey League (NWHL). She previously served as an executive for several teams in the northeastern United States, including the WNBA's New York Liberty and the MLS's New York Red Bulls.

Amy Scheer
Personal information
Birth nameAmy Scheer
OccupationIce hockey general manager
EmployerConnecticut Whale

Career

Growing up in Fair Lawn, New Jersey, she played tennis in her youth, graduated from Fair Lawn High School and attended the University of Massachusetts Amherst, earning a degree in sports management.[1][2]

In 2001, she began a position as a vice-president for the New York Liberty in the Women's National Basketball League.[3] DUring her time with the Liberty, ticket sales increased by over 130%.[4]

She then spent time working as Vice President, Marketing and Brand Development for the New York City FC.[5] In 2015, she was named Chief Commercial Officer of the New York Red Bulls of the MLS.[6][7] Later in the 2010s, she consulted for the Madison Square Garden Company and Rugby United New York of Major League Rugby.

She was named one of WISE New York City's Women of Inspiration in 2017.[8]

In August 2020, she was hired as general manager of the NWHL's Connecticut Whale, taking over from Bray Ketchum, who had chosen to focus on her teaching career outside of sports.[9]

She has been a resident of Fort Lee, New Jersey.[2]

References
  1. Tokarski, Anne (September 10, 2020). "Q&A with Whale GM Amy Scheer". The Ice Garden.
  2. "Close Up Amy Scheer, chief commercial officer of the New York Red Bulls", NJBIZ, September 20, 2015. Accessed January 16, 2021. "School ties: Fair Lawn High School; University of Massachusetts, Amherst.... Hometown: I grew up in Fair Lawn and currently reside in Fort Lee."
  3. Elliott, Stuart (July 10, 2006). "Belles of the (Basket) Ball (Published 2006)" – via NYTimes.com.
  4. "New York Red Bulls Name Amy Scheer Chief Commercial Officer | New York Red Bulls".
  5. Fido, Austin (September 8, 2015). "Report: RBNY poaches NYCFC marketing exec". Once A Metro.
  6. "New York Red Bulls name Amy Scheer chief commercial officer". USA TODAY.
  7. https://njbiz.com/the-goal-8212-growing-a-brand-venue-in-harrison-red-bulls-eager-to-expand-connections-to-businesses-uses-for-top-notch-arena/
  8. https://wisenyc.org/programs/women-of-inspiration/2017-women-of-inspiration/
  9. Jay, Michelle (August 20, 2020). "Whale announce Amy Scheer as new General Manager". The Ice Garden.


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