Anand (2004 film)

After Sekhar Kammula's first venture, Dollar Dreams (2000), he began meeting producers with his stories. When he initially told them a story, they felt that it was too simple. Then, he began giving them a bound script of Anand. Unfortunately, none came forward to produce it. Upon someone's suggestion, Kammula approached National Film Development Corporation (NFDC) and they came forward to fund a part of the project.[10] This set a precedent because it was the first time that NFDC entered into commercial Telugu cinema.[11]

Anish Kuruvilla, who played Anand's cousin in the film, was the executive producer for the film and Kammula's following film, Godavari (2006).[12]

Kammula preferred actors who suit the roles than writing characters for established actors. Hence, the choice of the cast were non-established actors.[13] The search process lasted 3 months.[14] The casting for Raja was simple. Kammula wanted someone without melodrama in acting and it just came as a plus when Raja appreciated Kammula's directorial abilities.[14] The choice for an actress made Kammula visit Mumbai and Bangalore, but he could not get the appropriate one. On knowing about Kamalinee Mukherjee, he subjected her to a screen test. After the test, he selected her as the actress in the lead role.[14] The choice of location was first thought as Ramoji Film City and Nanakramguda in Hyderabad. So, these thoughts were quashed because the need was for a suitably big house and an outhouse situated adjacent to it. Since Kammula stayed in Padmarao Nagar, a prominent locality in Hyderabad, a location there made it all the more accessible for him.[14]

Kammula's primary inspiration came from the Indian middle class. He was of the thought that this section of people were wrongly represented in films. He wanted to represent them appropriately and this was achieved with Anand.[15]

Kammula sat with Veturi for writing songs for the film. Kammula said that he could see thousands of expressions expressed as a couple of words in lyrics. Eventually, they ended up with six beautiful songs penned by Veturi. For Anand, Veturi took a month to come up with the lyrics as against his usual penchant of coming up with lyrics spontaneously.[14]

Being a Bengali,[16] there was a need for someone to dub Kamalinee Mukherjee's voice for the film.[17] This was provided by a well-known singer and television host, Sunitha. The voice of Sunitha blended so well with the screen presence of Kamalinee that she went on to win an award for it.[18]

With most of the cast not well-versed in speaking Telugu, Kammula faced challenges in their dialogue delivery. It just happened that most of the cast couldn't speak Telugu. The crew had to face a slight loss of the performance owing to this fact. To overcome this handicap, the dialogues were altered slightly to improve the actors' diction.[15]

Anand had a relatively low-profile release unlike the huge banner releases of the Telugu film industry. It was made with a modest budget of Rs. 15 million. Kammula wasn't sure of the outcome of the film and said "I knew that it would either be a huge hit or a huge flop".[19] It evoked a decent response from the critics. Idlebrain.com gave the film a 3.75/5.[20] The website review goes on to recommend this film to the film-going audiences. On the other hand, IndiaGlitz said that the film was "good, but could have been better".[21] It also figured among the top five grossers in the Telugu film industry for the year 2004.[22] The success of the films in India being measured in the number of days the film has been screened in the theatres, Anand completed 100 days of screening on 28 January 2005.[23] Another website says that the film was realistic in its depiction and goes on to given instances in the film that do happen (unlike some of the fictitious and dreamy Indian films).[24]

The film was awarded with 6 Nandi Awards by the State Government of Andhra Pradesh in 2004.[18] The awards that were won are Best Film (Silver Nandi), Best Director, Best Actress in a Leading Role, Best Actress in a Supporting Role (Satya Krishnan), Best Child Artiste (Bakhita) and Best Female Dubbing Artist (Sunitha). It was also given the Best Film, Best Male Singer and Best Editing awards by a popular Telugu magazine, Santosham, in 2005.[25] The film was thoroughly applauded for its story and it went on to win the Best Family Story Film and Best New Music Director as an appreciation for the lovely soundtracks from the film.[26] At another prestigious award ceremony by MAA TV, a popular Telugu entertainment television channel, the film won the Best Director, Best Actress Debutant and Best Actress in a Supporting Role awards.[27] Stepping out of the stereotype, according to Kammula, seemed to be the formula for success of the film.[28]

The DVD Release is a Special Edition 2 disc pack Released by KAD Entertainment.[29]

Disc 1 contains the theatrical version of the film primarily with subtitles in English, both in Dolby Digital 5.1 and DTS. As an add-on, it also contains the Director's Cut, 35 minutes worth of deleted scenes.

Disc 2 contains a trivia game about the film, the saga of the film, that is, from the film Dollar Dreams where it all began to conceiving Anand, raising of finances for the film, selection of the cast and location, dubbing, choice of the music director, lyricist, cinematographer and choreographer. It also has a brief informational biography about the director, actors, about the choice of the caption, the encountered pre-release blues, the day of release, the best scene from the film, favourite song, memorable moments during the film, the post release scenario and the Director's Cut. It also contains the 100 days celebrations of the film with Dr. Dasari Narayana Rao's congratulatory speech. The film trailers are also included in this disc.

This film possibly is the first Telugu film to be released in a 2-Disc Special Edition DVD that also features the director's cut version of the film. KAD also won the best DVD award for this special edition.