Animerica Extra

Animerica Extra was a monthly manga magazine published in by Viz Media. Established as a companion to the anime news and review magazine Animerica, Animerica Extra primarily published English-language translations of Japanese manga. The magazine shifted towards publishing shōjo manga (girls' manga) in 2003, before ceasing publication in 2004.

Animerica Extra
Animerica Extra vol. 1, issue 1
CategoriesManga (shōjo)
FrequencyMonthly
Year founded1998
Final issueDecember 2004
CompanyViz Media
CountryUnited States, Canada
Based inSan Francisco, California
LanguageEnglish

History

Animerica Extra was conceived as a sister publication to Animerica, Viz's general interest anime and manga magazine.[1] Amid the anime boom of the 1990s, Animerica Extra and the Viz manga magazine Pulp were among the first English-language manga magazines to publish manga titles aimed at demographics outside of children's manga,[1] and have been noted as being "instrumental in disseminating manga culture" in North America.[2] The magazine principally published English-language translations of manga, though it published non-manga content such as the short stories of Mitsuru Adachi, and feature stories on manga, anime, and Japanese culture.[3] Certain issues featured original cover artwork by manga artists, including Haruhiko Mikimoto[4] and Chiho Saito.[5]

Sales for the magazine were initially strong; in August 2001, ICv2 reported that Animerica Extra had grown its circulation month-over-month for over a year, and cited the magazine's growth as proof of uncaptured potential in the American shōjo market.[6] Animerica Extra's readership was roughly 70 percent female;[1] ICv2 additionally noted that retailers such as Mile High Comics were able to capitalize on the success of Animerica Extra to attract female customers to comic book stores.[7] Following the cancellation of Pulp in 2002, the magazine's serialization of Banana Fish continued in Animerica Extra.[8] In July 2003, the magazine began publishing shōjo manga exclusively[9] and began printing certain manga in its original right-to-left format, as opposed to the flipped artwork it had previously published.[10]

In December 2004, Animerica Extra ceased publication.[11] The magazine was replaced by the manga magazine Shojo Beat, which was published by Viz from July 2005 until July 2009.[12]

Serializations

The following titles were serialized in Animerica Extra:[12]

Titles serialized in Animerica Extra were also published as collected editions by Viz.[6]

See also

Notes
  1. Serialization continued from Pulp after the magazine folded in 2004.[8]
  2. Only four chapters of Maison Ikkoku were published in Animerica Extra; the full series was published under Viz's Editor's Choice imprint.[13]
  3. Serialization of X/1999 was suspended from July 2001 until March 2002 due to licensing issues.[14][15]

References
  1. Brienza, Casey (January 2016). Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics. Bloomsbury Academic.
  2. Yadao, Jason S. (2009). The Rough Guide to Manga. Penguin. p. 242. ISBN 978-1858285610.
  3. "More About Animerica Extra Manga". Animerica Extra. Archived from the original on 4 February 2005. Retrieved 9 January 2020.
  4. "An Original Cover by Haruhiko Mikimoto in Vol. 5, No. 5!". Animerica Extra. Archived from the original on 7 February 2005. Retrieved 9 January 2020.
  5. "Original Chiho Saito Utena cover for Vol. 5, No. 6!". Animerica Extra. Archived from the original on 2005-02-07. Retrieved 9 January 2020.
  6. "Shojo Manga and Anime: Big Business in Japan". ICv2. 5 August 2001. Retrieved 8 January 2020.
  7. "Viz Builds Strong Shojo Slate". ICv2. 5 September 2001. Retrieved 8 January 2020.
  8. "Viz details cancellation of 'Pulp: The Manga Magazine'" (Press release). Comic Book Resources. Viz Media. 1 May 2002. Retrieved 5 January 2020.
  9. Mays, Jonathan (16 July 2003). "Animerica Extra to become shojo-only". Anime News Network. Retrieved 8 January 2020.
  10. Berryhill, Garry (11 June 2003). "Animerica Extra Flip Flops". Anime News Network. Retrieved 8 January 2020.
  11. Macdonald, Christopher (17 December 2004). "Animerica Extra Canceled". Anime News Network. Retrieved 8 January 2020.
  12. "Animerica Extra". Anime News Network. Retrieved 8 January 2020.
  13. "Miscellaneous - FAQ". Furinkan.com. Retrieved 18 May 2014.
  14. "X/1999 News". Anime News Network. 3 July 2001. Retrieved 9 January 2020.
  15. Macdonald, Christopher (19 March 2002). "X/1999 return details". Anime News Network. Retrieved 9 January 2020.
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