Anker (company)

Anker is a Chinese[3] electronics brand owned by Anker Innovations[4] based in Shenzhen, Guangdong. The brand is known for producing computer and mobile peripherals, including powerbanks, earbuds, headphones, speakers, data hubs, charging cables, flashlights, and screen protectors.

Anker
Native name
安克
TypeSubsidiary
SZSE: 300866
IndustryElectronics
FoundedSeptember 2011 (2011-09)
FounderSteven Yang
Headquarters
Shenzhen, Guangdong, China[1][2]
Area served
Worldwide
Products
ParentAnker Innovations
Websiteanker.com

Anker has several sister brands including Soundcore (formerly SoundCore), Nebula, Eufy, and Roav.

History
Anker PowerPort, a fast USB charger with 5 ports
Anker Astro, a mobile battery charger introduced in 2011
An Anker SoundCore interactive speaker display

Steven Yang founded Anker in 2011 after returning to Shenzhen, Guangdong, following a stint as a software engineer of Google in California, United States. In early 2012, Anker hired Zhao Dongping, Google's then-head of sales in China. In 2012, Anker switched its focus from replacement laptop batteries to smartphone battery chargers and wall chargers.[5]

Zhao became president of Anker Innovations in 2018.[5]

Anker maintains subsidiaries in China, Japan, the United States, Germany, and the United Kingdom. Before 2017, Anker devices were almost exclusively sold on the Amazon Marketplace. Anker now sells their products on their website and at major retailers, including Best Buy, Target and Walmart, in addition to Amazon.

Products

Anker's primary market is mobile charging accessories, including power banks, charging cables, and USB charging hubs. Anker also produces smart home appliances and security gadgets under the name Eufy, portable video projectors under the name Nebula, Bluetooth earphones and speakers under the name Soundcore, and car accessories under the name ROAV.

References
  1. "Anker Innovations". LinkedIn.
  2. Sin, Ben (August 1, 2018). "Best Known For Portable Charges, Shenshen's Anker Has Ambitious Expansion Plans". Forbes.
  3. "Anker Innovations Technology Co Ltd". Bloomberg.
  4. Chokkattu, Julian (January 8, 2018). "Anker Innovations' six key sub-brands focus on smart home, batteries, and more". Digital Trends. Retrieved July 13, 2018.
  5. Staff, Nick (2017-05-22). "How Anker is beating Apple and Samsung at their own accessory game". The Verge. Retrieved 2017-05-22.
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