Arrid

Arrid is a type of antiperspirant and deodorant originally introduced in 1935 by Carter Products and was acquired by Church & Dwight in 2001.[1] The active ingredient is up to 20% aluminium zirconium tetrachlorohydrex gly.

Arrid
OwnerChurch & Dwight
Country1935 by Carter Products
WebsiteOfficial Website

Products

Arrid deodorants and antiperspirants come in 5 different forms: solids, clear gels, sprays, roll-ons and cream.[2]

Advertising

During the 1940s and '50s, its famous slogan was "Don't be half-safe—use Arrid to be sure", which gave rise to Half-Safe, the name of the amphibious vehicle which Ben Carlin used to circumnavigate the world in the mid 20th century.[3]

In 1993, Arrid was backed by a $14 million television campaign, $1.4 million in radio and $3 million in print support.[4]

In the 2000s, one of its most popular slogans was "Stress stinks! Arrid works!"

Ingredients

Each of Arrid's deodorants contain a different active ingredient. In their solid and clear gel deodorant, the active ingredient is aluminum zirconium tetrachlorohydrex gly. The active ingredient in their spray deodorant is aluminum chlorohydrate and the active ingredient in their cream is aluminum sesquichlorohydrate.[2]

References
  1. "Carter-Wallace". Funding Universe. Retrieved 2011-09-26. ... Arrid became the largest selling deodorant in the United States. These two characteristics of the Arrid product became Carter-Wallace trademarks: the effective use of advertising, combined with a product that was developed instead of copied. To keep ahead of its many imitators and competitors, Arrid was constantly improved. The success of the deodorant soon led to the construction of a new plant in New Brunswick. Carter's sales topped the $1 million mark for the first time in 1935. ... For ten years, the original formula of Arrid was a top-seller. ...
  2. "Frequently Asked Questions". Arrid. Retrieved 27 February 2013.
  3. Strohl, Daniel (2011). Ambitious Amphibious: Ben Carlin’s round-the-world trek in a Ford GPA – Hemmings Daily. Published 2 March 2011. Retrieved 2 October 2012.
  4. Springe, Judith. "Arrid set for major restaging this fall". adweek. Retrieved 27 February 2013.


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