Avex Trax

Avex Trax (エイベックス トラックス, Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Group. The label was launched in September 1990, and was the first label by the Group.[1]

Avex Trax
Parent companyAvex Group
Founded1990 (1990)
FounderMax Matsuura
Distributor(s)Avex Entertainment
GenreVarious
Country of originJapan
LocationMinato, Tokyo
Official websitewww.avexnet.jp

History

Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, Toshiba-EMI, CBS Sony, and Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.

The first artist to sign to the label was the band TRF, which became a success. This led to Avex Trax becoming a "house of refuge" for artists who either ended contracts with their former labels (e.g. Namie Amuro, Ami Suzuki). It also appealed to artists not content with their current labels (e.g. Gackt) or who had been kicked out by their former labels (e.g. Ayumi Hamasaki).

Formerly distributed by the Nippon Crown label excluding several early releases, in 1997 it became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI.

Artists
See also: Category:Avex Trax artists and List of artists under the Avex Group

Some of their artists include Japanese artists such as AAA, Ai Otsuka, Dream, Namie Amuro, Do As Infinity, Every Little Thing, Gackt, Wagakki Band, Girl Next Door,[2] Ayumi Hamasaki,[3] Mai Oshima,[4] Seikima-II, Dream5, SKE48, Yoji Biomehanika, S2nd, Beverly and Tokyo Girls' Style[5] as well as foreign artists such as BoA, TVXQ, After School, Super Junior, O-Zone,[6] U-KISS, f(x), Exo, NCT, Red Velvet, Lights Over Paris and Blackpink.

References
  1. "Avex Group | About Avex Group | History". Avex Group. Retrieved May 22, 2010.
  2. "GIRL NEXT DOOR初ライブをインターネットで生中継(ナタリー) – livedoor ニュース". Natalie (in Korean). Livedoor. July 17, 2008. Archived from the original on March 13, 2012. Retrieved May 22, 2010.
  3. "Channel NewsAsia – Singer Ayumi Hamasaki implicated in drug scandal – channelnewsasia.com". MediaCorp. Channel NewsAsia. January 12, 2010. Archived from the original on April 11, 2010. Retrieved May 22, 2010.
  4. "大島麻衣が人気109ブランドとコラボ!モデル業も本腰 ：meVIEWsa radio（メビューサ）". Neji News (in Korean). Meviewsa. May 13, 2010. Archived from the original on 2010-05-07. Retrieved May 22, 2010.
  5. 謎のガールズグループ東京女子流、ついにベールを脱いだ (in Korean). Barks. January 6, 2010. Archived from the original on 24 March 2010. Retrieved March 10, 2010.
  6. "O-Zone Official Japanese Website". Archived from the original on 15 May 2010. Retrieved 2010-06-03.


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