Aviva Canada

Aviva Canada Inc. is a Canadian property and casualty insurance company and a wholly owned subsidiary of the UK-based Aviva plc.[2] It provides home, personal, automobile, recreational vehicle, group and business insurance to more than three million customers.[3]

Aviva Canada Inc.
IndustryInsurance
Founded1999
HeadquartersMarkham, Ontario
Key people
Jason Storah, CEO[1]
ServicesHome, Auto, Specialty and Business Insurance
Number of employees
approx. 4,000 (2016)
ParentAviva plc
Websitewww.aviva.ca
Aviva Canada's headquarters in Markham

History

Aviva Canada came to fruition as a result of multiple acquisitions and rebranding, including the rebranding of Pilot Insurance Company and Scottish & York Insurance Co. Ltd. Effective June 1, 2006 Aviva policyholders in Quebec who drive hybrid vehicles received a 10% discount.[4]

In March 2007, Aviva Canada began to offer "hole-in-one insurance" to organizations that sponsor golf tournaments across Canada. The Hole-in-One insurance product allows tournament organizers to offer a cash (or equivalent) prize to anyone who makes a hole-in-one on one of the par 3 holes. The product is coupled with an online quoting tool that can provide a quote in less than 15 seconds for insurance limits from C$5,000 to C$50,000.[5]

In 2008, the company announced that these companies will now operate as Aviva Pilot and Aviva Scottish & York.[6] Other companies in the Aviva Canada group of companies include: Elite Insurance Company (also known as Aviva Elite), Traders General Insurance Company (also known as Aviva Traders) and S&Y Insurance Company.[7] The company also has financial ownership of insurance intermediaries including Ontario Insurance Service Limited (OIS), Insurance Agent Service Inc. and Wayfarer Insurance Brokers Limited.[8] In April 2009, Aviva Canada announced its agreement to acquire the business of National Home Warranty Group of Companies.[9]

On 26 February 2014, the company announced that it would be relocating its headquarters to a new 12-storey office building located in Downtown Markham.[10] The building is slated to be completed in June 2017.

In June 2013, Aviva Canada was faced with one of the costliest natural disasters in Canadian history: "days of torrential rain inundated the city of Calgary, Alberta, and surrounding areas. The Bow and Elbow Rivers overflowed their banks, causing the evacuation of 26 neighborhoods and 100,000 people. Four died, and a state of emergency was declared in 32 communities."[11] Insurable damages amounted to more than $1.7 billion.

On January 21, 2016, the company announced the acquisition of RBC General Insurance Company, for CAD$582 million.[12]

Partnerships

Since 2015, Aviva Canada has been a partner of Tennis Canada and sponsor of the Rogers Cup tournament.[13]

In 2017, Aviva Canada formed a partnership with Maple Leaf Sports & Entertainment (MLSE) to launch Toronto Raptors Insurance and Toronto Maple Leafs Insurance which covers home and auto insurance.[14]

Products and services

Aviva Canada offers Standard Insurance products such as Vehicle Insurance and Property insurance.[15] The company also offers Non-Standard Insurance products such as Equine/Horse Insurance, Hole-in-One, and Prize Indemnity.[16]

Awards and Recognition
  • 2018 - CPRS ACE Award – Government Relations Campaign of the Year: Aviva Fight Fraud Report[18]
  • 2019 - CPRS ACE Award – Government Relations Campaign of the Year: Project Bumper[19]
  • 2019 - CPRS National Award: Undistracted Driving Campaign[20]
  • 2019 - IMCA Showcase Award – Media Relations Campaign of the Year: Project Bumper[21]
  • 2019 - Insurance Business Canada Awards – Best Advertising Campaign of the Year: Ovation[22]


References
  1. https://www.newswire.ca/news-releases/management-changes-at-aviva-canada-jason-storah-named-as-chief-executive-officer-885007134.html
  2. "Archived copy". Archived from the original on 2010-10-04. Retrieved 2009-05-21.CS1 maint: archived copy as title (link)
  3. "Archived copy". Archived from the original on 2012-08-13. Retrieved 2012-08-31.CS1 maint: archived copy as title (link)
  4. "Aviva offers premium discount in Quebec for hybrid cars". canadianunderwriter.ca. 17 May 2006. Retrieved 23 May 2020.
  5. "Aviva hits a hole-in-one with new insurance program". insurance-canada.ca. 20 May 2007. Retrieved 23 May 2020.
  6. "Archived copy". Archived from the original on 2011-07-13. Retrieved 2009-05-21.CS1 maint: archived copy as title (link)
  7. "Archived copy". Archived from the original on 2006-10-23. Retrieved 2009-05-21.CS1 maint: archived copy as title (link)
  8. "Archived copy". Archived from the original on 2006-10-23. Retrieved 2009-05-21.CS1 maint: archived copy as title (link)
  9. http://www.insurance-canada.ca/business/canada/2008/Aviva-acquires-National-Home-Warranty-804.php
  10. http://www.newswire.ca/en/story/1313467/aviva-canada-selects-downtown-markham-for-new-head-office
  11. Get the full picture when disaster strikes, SAS Institute. Retrieved, 5 November 2015
  12. "AVIVA Canada completes the acquisition of RBC General Insurance". xprimm.com. 13 July 2016. Retrieved 23 May 2020.
  13. "Aviva Canada announces partnerships with tennis star Genie Bouchard, Tennis Canada and Rogers Cup". rvwest.com. Retrieved 23 May 2020.
  14. "Aviva marketing team-branded home, auto insurance to fans of Raptors, Maple Leafs". canadianunderwriter.ca. 19 January 2017. Retrieved 23 May 2020.
  15. "Factbox: Insurers Return Part of Auto Premiums as Coronavirus Cuts Driving". nytimes.com. 19 May 2020. Retrieved 23 May 2020.
  16. "Covid-19 all round impact for non-life insurers: Experts". economictimes.indiatimes.com. 1 May 2020. Retrieved 23 May 2020.
  17. "Aviva presented with Canadian Red Cross 2017 Partners in Humanity Award". redcross.ca. 1 November 2017. Retrieved 23 May 2020.
  18. "CPRS Toronto celebrates communications excellence at the 2019 ACE Awards Gala". markets.businessinsider.com. Retrieved 23 May 2020.
  19. "CPRS Toronto celebrates communications excellence at the 2019 ACE Awards Gala". newswire.ca. Retrieved 23 May 2020.
  20. "CPRS National announces the winners of the 2019 Awards of Excellence". newswire.ca. Retrieved 23 May 2020.
  21. "2019 IMCA Awards". imcanet.com. Retrieved 23 May 2020.
  22. Alicja Grzadkowska,"Insurance Business Canada Awards winners revealed". insurancebusinessmag.com. 29 November 2019. Retrieved 23 May 2020.
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