Ayesha Omer

Omer started her career as a model. She has done many commercials, including for Kurkure, Harpic, Capri, Pantene and Zong. Omer first hosted the show Meray Bachpan Kay Din on PTV at the age of eight.[16] She then hosted Morning show Yeh Waqt Hai Mera on CNBC Pakistan, Rhythm on Prime TV and Hot chocolate on ARY Zauq. In 2018, she participated in New York Fashion Week as Pakistan's Spokesperson for beauty brand Maybelline.[17]

Ayesha Omer with fans at Lahooti Melo in Sindh University

Omer made her acting debut with serial College Jeans which aired on PTV, after which she appeared in Geo TV's drama serial Dolly Ki Ayegi Baraat alongside veteran actors like Bushra Ansari, Saba Hameed and Jawed Sheikh. Since 2009, she appears on popular sitcom Bulbulay as Khoobsurat, opposite actor Nabeel. Bulbulay become the most watched sitcom of Pakistan.[18] Following the success of Bulbulay, Omer received strong media coverage and became a household name.[19] Its second season currently airs on ARY Digital.[20]

Omer then appeared in PTV serial Dil Ko Manana Aya Nahi opposite Amanat Ali, and Geo TV's drama serial Ladies Park alongside Humayun Saeed, Azfar Rehman, Hina Dilpazeer and Mahnoor Baloch.

In 2012, she was seen in Hum TV's highly successful romantic-drama serial Zindagi Gulzar Hai. She portrayed Sara, a girl with grey shades.[21] In the serial, she played the role of on-screen sister of Fawad Khan. In an interview with The News International, she commented: ''Fawad I’ve known since I was in college. We were part of the same underground music scene in Lahore – he was with EP and I was with my college band. We’ve spent some great times and practically grown up together. He was always very cute and very talented. But no, I can never think of him ‘that’ way and I didn’t mind playing his sister at all.''[22]

In 2013, she played the main antagonist called Arzoo in Tanhai on Hum TV. The show was a success.[23]

She was also seen in Geo Kahani's serial Soha or Savera and Hum TV's serial Woh Chaar.[24] Apart from television, she also performed item songs in Pakistani films Love Mein Ghum and Main Hoon Shahid Afridi, both of which were commercially successful.

After becoming a established actress of Pakistani television, Omer stepped into film industry in lead role with Wajahat Rauf's road drama film Karachi Se Lahore, in which she was paired opposite Shehzad Sheikh. Upon release, the film received generally mixed reviews from critics.[25][26] The Express Tribune criticized Omer's appearance in the movie and wrote: ''There was barely anything for Ayesha Omer in the script, which is why her performance doesn't get noticed more than a girl wearing a revealing top, in a jeep flooded by guys. Even her item number Tutti Fruity was a touch jittery and certainly not worth the hype.''[27] Although Karachi Se Lahore was not critically well-received, it surprisingly came out as a major box office success, with a total earning of 10 Crore (US$1.0 million) worldwide.[28]

Omer continued to act in television plays after signing few films, and made episodic appearances on Mr. Shamim and Kitni Girhain Baaki Hain 2.

Her next film release was Yalghaar in 2017, in which she played the intense character of Zarmina. Dawn.com describes her character as, ''Even more elusive is Ayesha Omer's purpose on the set. She plays a bride who is kidnapped from her wedding ceremony by Tor Jan (Humayun Saeed) and his terrorists. Her role, if any, is to grieve constantly and have Tor Jan whisper philosophical sayings into her ear. Yalghaar is among the most expensive Pakistani films ever made and the cost of waterproof makeup on Ayesha Omar's ashen face coupled with an endless cascade of fake tears, have surely contributed their share.''[29] Despite having an ensemble cast including Shaan, Humayun Saeed, Adnan Siddiqui among others, the film failed to garner a high score at box office, and collected around a total income of 200 million (US$1.9 million), which was called disappointing as compared to its big budget.[30][31]

In 2018, Omer made a special appearance in film Saat Din Mohabbat In opposite Sheheryar Munawar, which was released in June 2018.[32] Speaking about the film in a press statement, Omer commented: ''I said yes to the movie as soon as I read the script. I absolutely loved the concept of the movie as it is a complete entertainer with a pinch of both comedy and romance.''[33] The film was a box office success.[34]

In 2019, she played a supporting character in the romantic-drama film Kaaf Kangana, directed by Khalil-ur-Rehman Qamar. Haiya Bokhari of Dawn.com noted, ''Omar's character, though brief in its screen-time provides some relief, both aesthetically compared to odious styling featured in the rest of the film and in terms of acting and dialogue. Her natural effervescence shines through bringing some respite to sore eyes.''[35] The film emerged as a box office bomb.[36]

Omer first sang the song "Man Chala Hai" for her commercial Capri. Then she sang the song "Bhooli Yaadon Mein", title song of her serial Ladies Park and "Manjali" title song of Geo TV serial Manjali. She also sang the songs "Aoa" and "Tu Hi Hai".

In 2012, Omer released two albums "Chalte Chalte" and "Khamoshi" for which she won Lux Style Awards for Best Album, and in 2013 she released her third album "Gimme Gimme". In 2013, she gave her voice for an old classical song named "Laage Re Nain" and another fusion song "Miyan Ki Malhar" for Coke Studio Pakistan (Season 6).

A Fine Arts graduate from NCA, she said that, even before acting and modelling, painting and singing were her first passions and career choices.[37]