Love Mein Ghum

These celebrities made special appearances in the title song "Love Mein Ghum".

• Ayesha Omar
• Azfar Rehman
• Javed Sheikh
• Resham
• Meera
• Mona Lizza
• Amanat Ali
• Saleem Sheikh
• Mohib Mirza
• Aamina Sheikh
• Humayun Saeed
• Nadia Hussain
• Maria Wasti
• Adnan Malik
• Ayesha Khan

The film started shooting in September–October 2008 in Baku, Azerbaijan, while the second part of the film was shot in July 2009 in Malaysia.

Reema Khan, the director and producer of the film, claimed at the time of release that Love Mein Ghum is the most expensive film to be made in Lollywood. She said in an interview, "I have not compromised on any aspect of the movie, from music to clothes, and from sets to post production, everything is done without compromises, the best available gadgets were used for the movie production and post-production."[3]

The film was released along with another local multi-starrer film Bhai Log and Salman Khan's Bodyguard. According to media reports published by Dawn, the film was doing reasonably well at the box office, but not as much as its two competitors though.[5] Outside the old Metropole cinema in Lahore, huge crowds showed up for the premiere of the film.[6] Despite having impressive opening, the film was declared a box office failure, as all these three films were being screened simultaneously at multiplexes, which media suggested was a substantive factor in the film's disappointing box office returns.[7] Talking about the film during an interview in 2016, Reema Khan stated that the film's box office performance shattered her: ''My heart was so broken that only a doctor could fix it.''[8]

Rafay Mahmood, reviewing the film for The Express Tribune stated ''The film as a whole is under-directed and under-performed with some of the legends of Pakistani cinema being wasted in their roles.[1] Abbas Hussain, also from The Express Tribune Blogs wrote ''In a nutshell, the film is old Lollywood wine in a brand new sleek bottle that has the unique ability to unintentionally entertain in its serious moments while simultaneously irritate to the point of making one's teeth and fists clench.''[9]