Babool (brand)

Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987.[1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.[2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool".[3] Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand.[2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$20 million) deal.[4][5] As of 2007, the Babool brand was valued at ₹1 billion (US$14 million).[6]

See also

References
  1. All India Management Association (1989). Indian Management. 28: 23. Missing or empty |title= (help)
  2. "Balsara to revamp toothpaste portfolio". The Hindu Business Line. 6 August 2002. Retrieved 13 March 2012.
  3. "How Balsara Lost Its Bite". Business Standard. 6 August 2002. Retrieved 13 March 2012.
  4. "Dabur buys 3 Balsara group cos for Rs 143 cr". The Hindu. 28 January 2005. Retrieved 13 March 2012.
  5. "Dabur to buy Balsara for Rs 1499 cr". The Financial Express. 28 January 2005. Retrieved 13 March 2012.
  6. "Dabur outpaces MNCs Colgate, HLL in oral care". The Economic Times. 26 April 2007. Retrieved 13 March 2012.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.