Be Kind

"Be Kind" is a song by American producer Marshmello and singer Halsey. It was released as a single through Joytime Collective, Astralwerks,[1] and Capitol Records on May 1, 2020.[2] The song was commercially successful, peaking within the top-twenty in Australia, Belgium, Canada, Latvia, Lithuania, Malaysia, Scotland, and Singapore, as well as the top-forty in the Czech Republic, Estonia, Hungary, Ireland, the Netherlands, New Zealand, Norway, the United Kingdom, and the United States. The song appears in Halsey's sixth extended play (EP), Collabs (2020), serving as its lead single, and also appears on the expanded version of her third studio album, Manic (2020), serving as its fourth single.

"Be Kind"
Single by Marshmello and Halsey
from the EP Collabs and the album Manic (Expanded Edition)
ReleasedMay 1, 2020 (2020-05-01)
GenreEDM
Length2:52
Label
Songwriter(s)
Producer(s)
  • Marshmello
  • Miles Ale
  • Gian Stone
Marshmello singles chronology
"Been Thru This Before"
(2020)		 "Be Kind"
(2020)		 "Come & Go"
(2020)
Halsey singles chronology
"The Other Girl"
(2020)		 "Be Kind"
(2020)		 "Life's a Mess"
(2020)
Music video
"Be Kind" on YouTube

A remix of the song by fellow DJ Surf Mesa was released on June 17, 2020.[3] Another remix of the song by DJ Jacques Lu Cont was released on June 26, 2020. A third remix of the song by the DJ trio Joy Club was released on July 10, 2020. A fourth remix of the song by upcoming DJ BLVD was released on the same day as the Joy Club remix for free download.

Background and promotion

Marshmello and Halsey indirectly came out announcing a collaboration on April 29, 2020, through their social media by posting a flower visual each and the caption "friday".[4][5] The two musicians went on to reveal the song title and cover art, a painting of a flower with a pink sticker, a day later through their social media.[6][7]

Composition

Musically, "Be Kind" is an "emotional" EDM[8] song that sees Marshmello and Halsey "[exploring] trust issues and [reinforcing] that it’s OK to be vulnerable with someone you love."[9] In terms of music notation, "Be Kind" was composed using 4
4 common time in the key of E major, with a tempo of 94 beats per minute.[10] Halsey's vocal range spans from the low note F♯3 to the high note of C♯5.[10]

Music video

A music video was released on YouTube on June 28, 2020. It was directed by Hannah Lux Davis. The video begins with Halsey sitting in a chair and dancing around a large grey room. Later she appears dancing in a seemingly digital utopia full of flowers and sakura trees. At the end of the video, she awakens back in the grey room where she attempts to communicate with Marshmello, who is seen on a small screen directly in front of her. As of August 22, 2020, the video has over 33 million views.[11]

Personnel

Credits adapted from Tidal.[12]

  • Marshmello – songwriting, composition, production, programming
  • Ashley Frangipane – vocals, songwriting, composition
  • Gian Stone – songwriting, composition, production, additional producer, programming
  • Amy Allen – songwriting, composition
  • Freddy Wexler – songwriting, composition
  • Aria McKnight – A&R
  • Jeremy Vuernick – A&R
  • Elizabeth Isik – A&R administration
  • Brandon Buttner – engineering, vocal production, studio personnel
  • Michelle Mansini – master engineering, studio personnel
  • John Hanes – mixing engineering, studio personnel
  • Serban Ghenea – mixing, studio personnel

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[60] Platinum 70,000
Austria (IFPI Austria)[61] Gold 15,000
Canada (Music Canada)[62] 2× Platinum 160,000
Italy (FIMI)[63] Gold 35,000
Mexico (AMPROFON)[64] Gold 30,000
Poland (ZPAV)[65] Gold 10,000
United Kingdom (BPI)[66] Silver 200,000
United States (RIAA)[67] Platinum 1,000,000

Sales+streaming figures based on certification alone.

Release history
Region Date Format Label Ref.
Various May 1, 2020
[2]
Australia Contemporary hit radio Capitol [68]
United States May 5, 2020
  • Astralwerks
  • Capitol
 [69]
Italy May 8, 2020 Universal [70]
United States June 1, 2020 Hot adult contemporary
  • Astralwerks
  • Capitol
 [71]

References
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  3. "Be Kind (Surf Mesa Remix)". The360Mag. June 12, 2020. Retrieved July 29, 2020.
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  9. Spanos, Brittany; Legaspi, Althea (May 1, 2020). "Marshmello Recruits Halsey for Reassuring New Song 'Be Kind'". Rolling Stone. Retrieved May 1, 2020.
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