Bennetts

Bennetts is a specialist insurance broker for motorcycles headquartered in Peterborough, with a contact centre in Coventry, England, owned by Saga plc.[1]

For the surname, see Bennetts (surname).
Bennetts Motorcycling Services Limited
TypePrivate company
IndustryFinance and Insurance
Founded1930
HeadquartersPeterborough, United Kingdom
Key people
Gordon Bennett, founder
Vincent Chaney, Managing Director
ProductsFinancial services
ParentSaga plc
Websitewww.bennetts.co.uk

On 17 February 2020 it was announced that The Ardonagh Group had agreed to purchase Bennetts from Saga for £26 million.[2]

History

Bennetts was founded by Frederick J Bennett in 1930 in Coventry and initially provided general insurance services for customers in the West Midlands. By the early 1980s it focussed solely on providing insurance to motorcyclists.[3]

In 2000, Bennetts launched a quote and buy on-line facility.[4] It was acquired by the BGL Group in 2001.[5]

In 2011 the company launched commercial portal dedicated to motorcycling,[6] followed in 2012 by a social networking group, Bike Social.[7][8][9]

On 28 January 2015, it was announced that Saga Group was to purchase Bennetts from BGL Group for a reported £26.26m,[10] completed on 1 July 2015.[11] On 1 December 2019, Bennetts stopped trading through Saga Services Limited, changing to Bennetts Motorcycling Services Limited, remaining part of the Saga group of companies.

Administration fees

Bennetts is a broker. As a broker fees act as a way to maintain business, without this the company could not function. A full explanation of their fees can be found in the policy documents on the website www.Bennetts.co.uk

Sponsorships

Bennetts is very active in sponsorship of motorcycle championships, race teams, events and individual racers, being the title sponsor of the British Superbike Championship for the 2018-2020 seasons, and previously between 2005 and 2008.

Bennetts is also the official insurance partner to the Isle of Man TT Races,[12] along with being title sponsor of the Isle of Man Classic TT races,[13] and the headline sponsor of the Isle of Man Lightweight TT race. The company is also a personal sponsor of Isle of Man TT racer John McGuinness.

Previously Bennetts has been title sponsor of the Suzuki team in the British Superbike Championship,[14] a personal sponsor of rider Scott Redding,[15] and young rider Rory Skinner.[16]

Bennetts Travel is backing long-distance motorcyclist and author Nick Sanders.

See also

References
  1. "Archived copy". Archived from the original on 2015-10-06. Retrieved 2015-10-15.CS1 maint: archived copy as title (link)
  2. "Ardonagh snaps up motorbike broker for £26m". Insurance Times. 17 February 2020. Retrieved 3 March 2020.
  3. Bennetts. "About Us - Bennetts". Retrieved 19 October 2018.
  4. Bennetts goes live with online facility Insurance Age (2000)(registration required)
  5. History of BGL Group Archived November 26, 2012, at the Wayback Machine
  6. Bennetts launches free bike classifieds Peterborough Today (2012)
  7. http://www.marketingweek.co.uk/news/bennetts-claims-first-brand-owned-social-network/4002334.article
  8. "Bennetts launches dedicated social network for bikers". Retrieved 19 October 2018.
  9. Bennetts. "BikeSocial - Motorcycle News, Reviews and Features - Bennetts". Retrieved 19 October 2018.
  10. Bachelor, Lisa (28 January 2015). "Saga roars into middle-aged biker market with new acquisition". the Guardian. Retrieved 19 October 2018.
  11. "Saga buys motorcycle insurance firm". HeraldScotland. Retrieved 19 October 2018.
  12. link to IOMTT.com article on sponsors
  13. Article on BENNETTS SPONSOR CLASSIC TT RACES
  14. desk, BSB. "Bennetts back Halsall Suzuki in BSB for two years". Bikesport News. Retrieved 19 October 2018.
  15. http://www.scottredding45.com/partners/
  16. "Sponsors - Rory Skinner Racing". Retrieved 19 October 2018.
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