Betta Home Living

Betta Home Living is an Australian independent retail franchise group providing home appliance and furniture in Australia. It is based in the Brisbane suburb of Eagle Farm, Queensland and has stores across Australia. The chain is owned by the BSR Franchising group.

Betta Home Living
TypeIndependent Retailer Group
IndustryRetail
FoundedBrisbane, Queensland 1961
HeadquartersBrisbane, Queensland
Number of locations
155 (2020)[1]
Key people
Graeme Cunningham (CEO)
ProductsWhitegoods, small appliances, consumer electronics, furniture, bedding, high end appliances
ParentBSR Franchising Group.
Websitehttps://www.betta.com.au

History

In 1959, three local independent electrical retailers (Crystal Radio at East Brisbane, Hess & Ferguson at Wynnum and Laings Electrical at Red Hill) came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). In 1961, by which time, there were 7 independent members, the Association was incorporated to form Betta Stores Pty Ltd. By 1964, when there were over 50 members Betta Stores Pty Ltd became a public company (Betta Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.[2]

After BSL was placed into administration in late 2006,[3] 48 of the Betta Stores acquired the registered brand and formed the BSR group.[4]

Rebrand

In 2013, the stores were rebranded from "Betta Electrical" to "Betta Home Living". BSR group chief executive officer Graeme Cunningham introduced the "That’s Betta" marketing campaign to highlight the group’s move into the homewares category.[5]

Sponsorship

Betta Home Living has been a major partner of the Brisbane Heat cricket team since 2012.[6][7]

References
  1. "Stores Near Me". Betta Home Living. Retrieved 26 December 2020.
  2. "Betta Electrical shares tips on standing the test of time in franchising". 19 September 2011. Archived from the original on 11 May 2016. Retrieved 26 October 2019.
  3. "Betta Electrical creditors set to meet". The Sydney Morning Herald. 9 October 2006.
  4. "Clive Peeters hurts BSR with Ian Everards takeover". applianceretailer.com.au. 11 September 2007. Retrieved 26 October 2019.
  5. "BSR pushes Betta's rebrand strategy". 22 April 2013. Archived from the original on 3 March 2014. Retrieved 25 March 2014.
  6. "Brisbane Heat Fire Up With Betta". 1 November 2012. Archived from the original on 18 March 2014.
  7. "Sponsor partners". Brisbane Heat. Retrieved 26 December 2020.
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