Billy Sims Barbecue

Billy Sims BBQ is an American restaurant chain founded by former professional football player, Billy Sims and his business partner, Jeff Jackson.[1] In 2004, Sims and Jackson opened the first Billy Sims BBQ location in Tulsa, Oklahoma.[2] The brand is supported by 54 locations operating across six states.[3] Billy Sims BBQ is a fast casual dining restaurant.[4]

Billy Sims BBQ
Restaurant information
Established2004 (2004)
Food typeBarbecue
Dress codeCasual
CityOklahoma City-based
CountryUnited States
ReservationsNo
Other locations
  • Oklahoma
  • Missouri
  • Kansas
  • Texas
  • Michigan
  • Arkansas
  • Iowa
  • Colorado
Websitewww.billysimsbbq.com

History

In 2004, Sims and Jackson opened the first Billy Sims BBQ location in The Farm shopping center in Tulsa, Oklahoma.[5] Sims is the 1978 Heisman Trophy winner and a former running back for the Detroit Lions.[6] He partnered with Jackson, who had previously worked in sports marketing prior to meeting Sims in 1999, to launch the Billy Sims BBQ brand.[7]

The company was operating in six different locations when Sims and Jackson expanded their operation by opening Billy Sims BBQ up to franchise opportunities in 2008.[5] By 2012, the company was operating 20 locations in Oklahoma, as well as two in Missouri near Jackson’s hometown, and one in Michigan.[7]

In 2014, the Billy Sims BBQ brand had expanded into a chain of 45 franchised operations in seven states and was recognized in USA Today’s 2014 Top Restaurants List.[8][9]

Operations

Billy Sims BBQ locations serve nine kinds of meat that are smoked on-site daily.[4] The meat is smoked over pecan wood and the menu includes a selection of ribs, brisket, pork, chicken, turkey, and bologna.[8] Various sides are also available and include items such as potato salad, barbecue beans, and corn-on-the-cob as well as others.[9]

Many of the Billy Sims BBQ restaurants are centered on Sims’ association with the Oklahoma Sooners and Detroit Lions with themed menu items and decor. The restaurants revolve around other football themes and include references from various local teams and associations based on each one’s location.[10][11]

Billy Sims BBQ has 45 franchise locations operating across Oklahoma, Missouri, Kansas, Arkansas, Texas, Iowa, Colorado, and Michigan.[5] The company's newest location and first in Wisconsin, opened in Fall of 2019, owned and operated by Clay Covert. The restaurant is located in West Bend, a small city north of Milwaukee.

See also

References
  1. Staff writer (June 26, 2014). "Billy Sims Barbecue to open at Kellogg and Andover". Wichita Business Journal. Retrieved February 15, 2015.
  2. Robert Evatt (December 18, 2014). "Billy Sims BBQ opens 44th barbecue restaurant, looks toward 100". Tulsa World. Retrieved February 15, 2015.
  3. Brian D'Ambrosio (February 19, 2014). "Billy Sims' Second Act in BBQ". Huffington Post. Retrieved February 15, 2015.
  4. Carrie Rengers (September 29, 2014). "Billy Sims Barbecue opens in Andover Wednesday". The Wichita Eagle. Retrieved February 15, 2015.
  5. Jeff postelwait (April 8, 2008). "Franchises on Billy Sims BBQ menu". Tulsa World. Retrieved February 15, 2015.
  6. Michael wayland (May 11, 2013). "Detroit Lions great Billy Sims opening BBQ restaurant in Troy". Advance Digital. Retrieved February 15, 2015.
  7. Staff writer (October 23, 2012). "Ex-Lion Billy Sims runs into restaurant business". The Toledo Times. Retrieved February 15, 2015.
  8. Staff writer (December 17, 2014). "Billy Sims BBQ to Open Doors to 44th Location". QSR Magazine. Retrieved February 15, 2015.
  9. Dan Myers (April 19, 2014). "The USA's best barbecue chains". USA Today. Retrieved February 15, 2015.
  10. .Leah Goldman (November 24, 2010). "The Ultimate List Of Restaurants Owned By Professional Athletes". Business Insider. Retrieved February 15, 2015.
  11. M. Dickerson (April 8, 2008). "Billy Sims Barbeque- it's not just barbeque, it's Boomer-Q!!". Tulsa Food. Retrieved February 15, 2015.

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