Blibber-Blubber

Blibber-Blubber was the first bubble gum formulation, developed in 1906 by Frank H. Fleer.[1] However, the gum was never marketed; its texture resembled Silly Putty. It was brittle and sticky and produced sticky wet bubbles that splattered when burst, instead of snapping back, due to low surface tension and poor elasticity. It also required vigorous rubbing with a solvent to remove from the face after the bubble had burst.[2]

In 1928, after a number of unsuccessful tests using various formulas, Walter Diemer, an accountant at the Frank H. Fleer Company, improved the Blibber-Blubber formulation by adding latex. The result was the first commercially successful bubble gum brand, Dubble Bubble. Diemer colored his creation pink because it was the only food coloring he had at the time. Dubble Bubble's color was adopted by nearly all subsequent bubble gum manufacturers.[3]