Bo's Coffee

Bo's Coffee is a Filipino coffee and coffeehouse chain. It was founded by Steve Benitez in 1996 in Cebu City, Philippines. The company operates a total of 91 outlets throughout the Philippines, with about 30 of them located in Metro Cebu, where it is based.[3] Bo's Coffee sources coffee beans locally from farmers from Sagada, Mountain Province, Mount Kitanglad in Bukidnon, Mount Matutum in Tupi, South Cotabato, and Mount Apo.[4][5]

Bo's Coffees
TypePrivate
IndustryCoffee shop
FoundedJune 28, 1996 (1996-06-28) in Cebu City, Philippines[1]
FounderSteve Benitez
HeadquartersCebu City, Philippines
Number of locations
91[2] (2017)
ProductsCoffee
Websiteboscoffee.com

History

The idea of starting a coffee shop came to Bo's Coffee founder Steve Benitez when, back when he was a student in Ateneo de Manila University, he always had to drink coffee to stay awake to study. In 1992, his parents wanted to shut down their family-owned and managed Ric's Barbeque on Ramos Street in Cebu City. Benitez, the youngest of the five Benitez siblings, took over the management of the family business and left Ateneo de Manila Law School.[6]

After attending various seminars and training and indications that it was not a viable venture, he stubbornly decided to open Bo's Coffee in a small space in Ayala Center Cebu in June 1996.[7] Two months before the shop opened, he was left alone when his two business partners backed out.[8]

Benitez bought his first coffee machine from a coffee exhibition show in Singapore for 65,000 pesos ($1,300) and hand-carried the machine in his flight going back to Cebu. Starting on an investment of 100,000 pesos ($2,000),[9] the business did not produce any profit for its first three months on daily sales ranging from 300 to 1000 pesos.

At first, Benitez had to give away free samples as the Cebuano market was not yet familiar of his concept. Sales picked up on the sixth month and then steadily increased to turning a profit to enable Benitez to put up another coffee cart in SM City Cebu.[10]

In 2018, the Philippine-focused Navegar Fund decided to invest in the company due to its efforts in helping communities and local farmers, which is one of the thrusts of the Philippine-focused fund.[11]

Etymology

Benitez said that the name comes from an Italian-American coffee connoisseur named "Bo," whom he met in a coffee roadshow in New Orleans in the mid-1990s. The 10-minute interaction[12] had inspired him and had a profound impact in his life.[13]

Branches

As of 6 December 2018, Bo's has over 103 branches throughout the Philippines, most of them located in key cities.[14] A big number of these branches are located in Metro Cebu, where the company is based.[15]

Bo's coffee also opened its first international branch - located in Doha, Qatar - on April 25, 2018. They have collaborated with Al Majed Grouping. [16][17]

See also


References
  1. Go, Sumi (June 5, 2012). "Bo's Coffee: A Local Brand of Specialty Coffee". www.thepurpledolls.net. The Purple Doll. Retrieved February 10, 2017.
  2. "We are now brewing our 91st branch! #Journeyto100". Facebook. Bo's Coffee. 10 February 2017. Retrieved 11 February 2017.
  3. "Bo's Coffee branches". Archived from the original on 2017-02-11. Retrieved 2017-02-10.
  4. "Coffee Origins". Bo's Coffee. Archived from the original on 5 February 2017. Retrieved 11 February 2017.
  5. Rodriguez, Angeline (April 29, 2013). "Bo's Coffee: Support Delicious Local Philippine Coffee!". When In Manila. Retrieved February 10, 2017.
  6. Bo’s Coffee brewing up a higher purpose
  7. Steve Benitez and Bo's Coffee | Everything Cebu
  8. Coffee, tea or Bo’s
  9. Bo’s Coffee brewing up a higher purpose
  10. Pantaleon, Christine Emily L. (March 21, 2013). "How Cebu entrepreneur set up coffee shop business". Philippine Daily Inquirer. Retrieved February 10, 2017.
  11. Cebu-based Bo’s Coffee shares expansion plans, tribute store, support for local coffee farmers
  12. Bo’s Coffee brewing up a higher purpose
  13. "How Bo's Coffee got its name". ABS-CBN News. January 18, 2016. Retrieved February 10, 2017.
  14. Cebu-based Bo’s Coffee shares expansion plans, tribute store, support for local coffee farmers
  15. Bo’s Coffee returns home to Cebu for 1st Tribute Store
  17. "Best Coffee Guide". Sunday, 22 December 2019
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