Bolthouse Farms

The farm was originally a "small muck-soil vegetable farm" until 1938 when William Herman Bolthouse took it over from his parents.[3] At that point he expanded it and began to concentrate on the production and distribution of carrots. Under his leadership, in 1973, opened a second facility in Bakersfield, CA, where year-round production was possible. His son William J. Bolthouse took over in 1985 upon his retirement. It stayed in family hands until shortly after the death William Herman Bolthouse in 2004 at age 89.

Private equity firm Madison Dearborn Partners then owned Bolthouse from 2005 to 2012. It shut down all Michigan operations in June 2010.[4] Campbell Soup Company acquired the company in 2012 for US$1.55 billion.[1] In April 2019, Bolthouse Farms again fell in the hands of a private equity firm when it was bought from Campbell by an affiliate of Butterfly Equity for US$510 million.[2]

In September 2010, a marketing initiative was launched by a group of nearly 50 carrot producers led by Bolthouse Farms (calling themselves "A Bunch of Carrot Farmers") sought to promote baby-cut carrots as an alternative to junk food for children.[5] The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual, and extreme sports-themed TV commercials; carrot vending machines in schools; and an iPhone game and website.[5] As of September 2016, the company markets packaged baby-cut carrots with cartoon mascots and spicing shakers under the name "Kids Veggie Snackers," including Carrot Meets Ranch (ranch dressing spices, cowboy carrot mascot) and Carrot Meets Chili Lime (cartoon hot pepper and carrot in romantic pairing).[6]

The US Food and Drug Administration has accepted Bolthouse Farms' self-certification that carrot fiber ingredient is Generally Recognized as Safe (GRAS).[7]

The Bolthouse Foundation is a religious charity funding evangelical causes.[11][12] Mr. and Mrs. William J. Bolthouse sold their interest in Wm. Bolthouse Farms in late 2005, and since then the Bolthouse Foundation has reflected their giving decisions exclusively. The Bolthouse Foundation is a separate entity from Bolthouse Farms, and all funding decisions by The Bolthouse Foundation are made solely by the Bolthouse Foundation. No members of The Bolthouse Foundation have a financial interest in Bolthouse Farms, and The Bolthouse Foundation receives neither financial support nor benefits from the profits of Bolthouse Farms.[13]

The division of Bolthouse Farms and The Bolthouse Foundation became evident in October 2008 when an article in the Los Angeles Times[14] announced that the boycott of Bolthouse Farms had ended. The advocacy group Californians Against Hate (CAH) had urged consumers not to support Bolthouse Farms. On October 9, 2008, CAH campaign manager Fred Karger issued a statement saying that the "Don't Buy Bolthouse" campaign had ended.[15]

• Official website