Bow & Arrow

Bow & Arrow is a growth consultancy and professional services company based in London, noted for having won the DBA Design Effectiveness Award for Service Design in 2015.[2] The company was founded by in 2009 by Natasha Chetiyawardana (formerly of TODA Corporation) and Ben Slater (formerly of Bartle Bogle Hegarty) under the name FH Innovation Ltd.[1] In November 2011 the organisation was renamed to Bow & Arrow Ltd, and is currently based in Soho Square.

For the projectile weapon system, see Bow and arrow.
Bow & Arrow
Founded2009 (2009)
FoundersNatasha Chetiyawardana
Ben Slater[1]
HeadquartersSoho Square
London, W1
United Kingdom
Websitebowandarrow.com

Former clients for Bow & Arrow include Google, Barclays and Carphone Warehouse, with tasks such as providing different processes and tools into many juxtaposing organisations.[3] Nearly every strategic problem that a client might have might be resolved by Bow & Arrow by, for example, introducing new technologies, developing new coaching skills or generating new ideas.[4] Bow & Arrow divide problems into four sections: Growth Strategy, Proposition Development, Commercialisation, and Execution & Implementation.[5]

They recruit many interns during the summer and in 2015 Bow & Arrow were awarded bronze in the Service Design category at the DBA Design Effectiveness Awards for their design of Pin Point, "the UK's first tablet-based customer experience in a high street store".[2]

See also

References
  1. "Natasha Chetiyawardana". London: Design Council. 2014. Archived from the original on 29 August 2014. Retrieved 7 August 2015.
  2. "Winners/Service Design". London: Design Business Association. 2015. Archived from the original on 7 August 2015. Retrieved 7 August 2015.
  3. "Our Clients. Their Challenges". London: Bow & Arrow. 2014. Archived from the original on 21 August 2015. Retrieved 21 August 2015.
  4. "How Bow and Arrow can keep your Business on Target". Cardiff: Wales Online. 11 May 2012. Archived from the original on 21 August 2015. Retrieved 21 August 2015.
  5. "Why Choose Bow and Arrow for your business?". London: getwestlondon. 3 January 2012. Archived from the original on 21 August 2015. Retrieved 21 August 2015.


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