Brainshark

Brainshark is a privately held technology company based in Waltham, Massachusetts that provides a sales enablement platform and product suite.

Brainshark
TypePrivate
Founded1999
FoundersJoe Gustafson
Headquarters
Waltham, MA
,
USA
Key people
Greg Flynn, President and CEO Joe Gustafson, Founder & Chairman
Websitewww.brainshark.com

Products

Brainshark provides Web-based applications and products, delivered via software as a service (SaaS), to help companies improve sales effectiveness and productivity. The company offers a sales enablement platform and product suite.[1]

The company’s core product is Brainshark, a sales enablement platform which helps organizations create dynamic content used for sales training, onboarding and coaching.[2]

Brainshark launched its coaching solution in February, 2016 [3]

To create a Brainshark, you upload a PowerPoint deck or other business content (e.g. document, image, or video) to the hosted site and then use the telephone or computer microphone to record voice narration.[4] You can add additional features such as polls, quizzes, attachments, etc.[5] The final presentation can be delivered via a Web link or can be embedded in a Web page, and you can track various statistics, including who viewed your presentation and time spent viewing it, and receive reports and alerts of viewing activity.[6]

In October 2011, Brainshark released SlideShark,[7] a mobile app for the Apple iPad[8] and Apple iPhone[9] that lets users properly display PowerPoint presentations on iOS devices, with animations, graphics, fonts, videos and hyperlinks intact.[10] You can also use SlideShark to share PowerPoint content online and track viewing behavior.[11] SlideShark's Broadcasting capabilities let mobile presenters invite in-person and remote meeting attendees to view their presentations live over the Web.[12] The "Presenter Mode" feature lets users view slide notes and thumbnails on the iPad while presenting – while the audience sees only the slide content on a separate screen.[13] The basic single-user version of SlideShark is free, with paid upgrades available, including SlideShark Team Edition, a version for businesses with enhanced content management and reporting features.[11]

Brainshark is used in a wide range of industries, including insurance,[14] healthcare,[15] financial services,[16] technology,[17] non-profit,[18] and others for training,[19] sales and marketing,[20] channel,[21] and corporate communications.[15]

References
  1. Brainshark.com, "The goal of sales readiness isn't just to ensure reps are completing their training - but mastering it. That's where Brainshark can help.," 21 April 2017, https://www.brainshark.com/sales-readiness
  2. Brainshark.com, “Brainshark Solutions,” 21 April 2017, https://www.brainshark.com/solutions
  3. Learning Solutions Magazine, “Brainshark Launches Sales Coaching Solution to Help Organizations Drive Greater Sales Performance,” https://www.learningsolutionsmag.com/articles/1900/brainshark-launches-sales-coaching-solution-to-help-organizations-drive-greater-sales-performance Archived 22 April 2017 at the Wayback Machine
  4. Entrepreneur, “myBrainshark Makes Your PowerPoint a Big Star on YouTube,” 8 September 2010, "Archived copy". Archived from the original on 4 December 2010. Retrieved 12 November 2010.CS1 maint: archived copy as title (link)
  5. Brainshark's website, “Create Presentations,” http://www.brainshark.com/products/Brainshark-On-Demand/Create.aspx Archived 3 June 2013 at the Wayback Machine
  6. Brainshark's website, “Enrich and Manage Presentations,” http://www.brainshark.com/products/Brainshark-On-Demand/enrich-and-manage.aspx Archived 8 June 2013 at the Wayback Machine
  7. TheNextWeb, "PowerPoint on the iPad? SlideShark Makes it Happen Seamlessly," 18 October 2011, https://thenextweb.com/apps/2011/10/18/powerpoint-on-the-ipad-slideshark-makes-it-happen-seamlessly/
  8. USAToday,"SlideShark: PowerPoint on the iPad", 2 November 2011, http://content.usatoday.com/communities/technologylive/post/2011/11/slideshark-powerpoint-on-the-ipad/1
  9. PCWorld, “App Spotlight: SlideShark Puts PowerPoint in Your Pocket,” 5 September 2012, http://www.pcworld.com/article/261932/app_spotlight_slideshark_puts_powerpoint_in_your_pocket.html
  10. BusinessNewsDaily, “SlideShark Lets Mobile Users Broadcast Their Presentations Live, Over the Web,” 26 March 2013, http://www.businessnewsdaily.com/4219-slideshark-mobile-users-web-broadcast.html Archived 28 March 2013 at the Wayback Machine
  11. InformationWeek, "iPad PowerPoint App Swims Into The Enterprise", 3 February 2012, http://www.informationweek.com/thebrainyard/news/document_sharing_collaborative_writing/232600180
  12. VentureBeat, “SlideShark Now Lets You Broadcast Presentations Live from your iPhone or iPad,” 26, 2013, https://venturebeat.com/2013/03/25/slideshark-broadcast-launch/
  13. ReadWriteWeb, "Giving iPad PowerPoint Presentations Just Got a Lot Better,” 15 May 2012, http://www.readwriteweb.com/mobile/2012/05/giving-ipad-powerpoint-presentations-just-got-a-lot-better.php Archived 1 July 2012 at the Wayback Machine
  14. Insurance Networking News, “Top 5 Trends for 2013 — Mobility,” 1 December 2012, http://www.insurancenetworking.com/issues/2008_89/top-5-trends-for-2013-mobility-31436-1.html?pg=1
  15. Insurance & Technology, “Innovating in a Down Market: BCBS of Florida Leverages Brainshark,” 5 May 2009, http://insurancetech.com/management-strategies/showArticle.jhtml?articleID=217200806&_requestid=317860 Archived 25 November 2010 at the Wayback Machine
  16. BtoB, “Curian Capital Delivers a Differentiator to Advisers,” 9 March 2009, "Archived copy". Archived from the original on 5 March 2012. Retrieved 12 November 2010.CS1 maint: archived copy as title (link)
  17. CITEworld, “Red Hat to Employees: Yes, Please Bring New Apps to Work,” 4 February 2013, http://www.citeworld.com/consumerization/21382/red-hat-bring-apps-to-work
  18. The Wall Street Journal, “Helping Themselves,” 22 April 2009, https://www.wsj.com/articles/SB124025204612335931
  19. Mobile Enterprise, “NASA Uses iPads and SlideShark for Deep Sea Training,” 11 October 2012, http://mobileenterprise.edgl.com/news/nasa-uses-ipads-and-slideshark-for-deep-sea-training82521
  20. DemandGen Report, “Brainshark Launches Sales Enablement Portal,” 21 May 2013, http://www.demandgenreport.com/industry-topics/industry-news/2147-brainshark-launches-sales-enablement-portal-.html#.UaUdfZx3Ddp
  21. Channel Marketer Report, “Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results,” 23 January 2012, http://channelmarketerreport.com/2012/01/brainshark-channel-edition-aims-to-speed-onboarding-training-and-marketing-development-for-improved-sales-results/
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