Bralette

A bralette is a lightweight bra without an underwire, designed primarily for comfort.[1][2] Bralettes are also sometimes worn as outerwear,[1] and are also designed as undershirts for prepubescent girls.[3]

A black satin bralette
A bralette by Victoria secret
The Children's Place bralette

Popularity

In the 2010s and early 2020s, bralettes and soft bras started gaining in popularity, at the expense of underwired and padded bras.[4][5] At the same time popularity of brands like Victoria's Secret decreased significantly.[6] In 2017, the sales of cleavage-boosting bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%.[7] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze,"[8] while others suggest a connection to the #MeToo movement.[1]

Bralettes also became popular during the COVID-19 pandemic lockdowns due to a focus on comfort while working from home.[9]

See also

References
  1. Linda Dyett, The Bralette Is Back. This Time Blouses Are Optional, The New York Times, 2019-07-31
  2. Emma Seymour, 17 Comfortable Bralettes of All Shapes and Sizes to Wear at Home, Good Housekeeping, 2020-05-18
    Bernadette Deron, No Underwire Here! You’ll Wish You Bought This Plunge Bralette Sooner, US Magazine, 2020-06-18
    Abigail Southan, Best bralettes to shop for women of all bust sizes, Cosmopolitan, 2020-03-27
    Tembe Denton-Hurst, This $20 bralette actually supports my big boobs, Nylon
  3. The Playground Set Gets Its Own Bras; URL accessed August 22, 2020.
  4. Georgina Safe, Cup half full: the lingerie brands ditching padding and underwire, The Guradian, 2020-02-06
  5. Dyett, Linda (2019-07-31). "The Bralette Is Back. This Time Blouses Are Optional. (Published 2019)". The New York Times. ISSN 0362-4331. Retrieved 2020-10-24.
  6. VerityJohnson, Woke millennials didn't kill Victoria's Secret, pale stale males did, Stuff, 2020-02-07
  7. Harriet Walker, Push-up bras prove a bad fit for women in era of #MeToo, The Times, 2018-10-27
  8. Kate Finnigan, Soft focus: the new lingerie evolution, Financial Times, 2020-07-08
  9. Alicia Lansom, Trade In Your Underwired Bra For Something A Little More Comfortable, Refinery29, 2020-04-19
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