Braze, Inc

Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, Singapore, Chicago and Tokyo.[4][5][6] It develops customer relationship management software that businesses use for multichannel marketing.[5]

Braze, Inc.
FormerlyAppboy Inc. (2011–2017)
TypePrivately held company
Industry
Founded2011[1]
Founders
  • Mark Ghermezian
  • Bill Magnuson
  • Jon Hyman
Headquarters
New York, NY
,
U.S.
Key people
  • Bill Magnuson CEO
  • Jon Hyman CTO
  • Sara Spivey CMO
  • Isabelle Winkles CFO
[2]
ProductsMobile CRM platform
Number of employees
600+[3]
Websitewww.braze.com

According to the interview the company executives gave to Fortune, Braze provides mobile marketing automation for Domino's Pizza, SoundCloud, HBO Max, and Urban Outfitters.[5] Braze stated to Fortune magazine in June 2016 that its software processes approximately 1.5 billion messages per month between 2.5 billion users.[5][7]

History

Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian who raised $3 million from investors in order to start the company.[8][9] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO. [10]

In November 2017, Appboy rebranded to Braze, Inc.

Braze's last round of funding, in October 2018, brought the total amount of venture capital invested in the company to 175 million.[11][12]

In 2018, the company launched Braze Alloys, a network of technology, consulting, and agency partners.[7]

In 2019, Braze passed $100 million in annual recurring revenue.[13]

Braze holds an annual two-day conference called Forge. Forge 2020 was conducted virtually due to restrictions from the COVID-19 pandemic.[3]

Recognition

In 2019, Inc. listed Braze on their 2019 list of Best Places to Work.[14] That same year, the company was awarded Gartner Magic Quadrant's leader for Mobile Marketing Platforms.[7]

In 2020, Forbes listed Braze at number 56 on its Cloud 100 list.[15]

References
  1. "Braze profile on CrunchBase". CrunchBase.
  2. "Braze Inc Company Profile". Bloomberg. Retrieved 2 February 2021.
  3. Lauren Johnson. "The executives shaping the future of marketing technology in 2020". Business Insider. Retrieved 29 January 2021.
  4. Walmsley, Julie (January 31, 2018). "This Company Got to $400 Million Advising Clients to Do This 1 Thing". Inc. Retrieved 6 March 2018.
  5. Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
  6. www.builtinchicago.org https://www.builtinchicago.org/company/braze. Retrieved 2020-12-22. Missing or empty |title= (help)
  7. Barry Levine. "Braze launches an app ecosystem with more than 45 integrations". MarTechToday. Retrieved 1 February 2021.
  8. Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved 20 September 2016.
  9. Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
  10. Alex Konrad. "Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO". Forbes.com. Retrieved 2017-11-07.
  11. "Braze profile on CrunchBase". CrunchBase.
  12. Darrow, Barb (2017-08-09). "Startup Appboy Snags $50 Million to Take on Salesforce". Fortune.com. Retrieved 2017-11-07.
  13. Alex Wilhelm. "Kicking off 2020 with 4 new members of the $100M ARR club". TechCrunch. Retrieved 29 January 2021.
  14. "The 346 Best Places to Work in 2019". Inc. Retrieved 29 January 2021.
  15. Alex Konrad. "The Cloud 100". Forbes. Retrieved 29 January 2021.
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