Byredo

Byredo is a Swedish company, producing fragrances, leather goods and accessories.

It was founded in Stockholm in 2006 by Ben Gorham.[1]

Its products are made in Sweden.[2] Byredo is a portmanteau of "By Redolence".[3]

The brand is expanding into leather goods and accessories,[4][5] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[6]

Byredo is available in Sweden, France, Germany, Hungary, Russia, Hong Kong, the UK, the US, Canada and on it website.[7]

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[3][8] which has invested in Diptyque and Malin + Goetz,[9] and owns Space NK.[3]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[9] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[10][11]

Byredo is collaborating with IKEA on a home fragrance expected to launch in 2019.[12][13] This materialised as the OSYNLIG candle collection, released 1 November 2020. [14]

Recognition

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[15]

References

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