CEAT (company)

Ceat Formula Winter

The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi[8] in 1924, in Turin, Italy.[9] On 10 March 1958, the company was incorporated as CEAT Tyres of India, in Mumbai. Initially, the company collaborated with the Tata Group.[10] In 1972, the company set up a research and development unit at Bhandup. In 1981, Deccan Fibre Glass Limited was merged with the company.[11][12]

In 1982, RPG Group acquired the company, and in 1990, the company was renamed as CEAT.[10] In 1993, the company collaborated with Yokohama Rubber Company, to manufacture radial tyres at their Nashik unit.[13] In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with Asia MotorWorks (AMW) and Kelani Tyres, to manufacture and market[14] CEAT tyres in Sri Lanka. in 2006, CEAT Kelani commissioned their first Sri Lanka-based radial-tyre manufacturing unit in Kalutara.[13] In 2009, AMW exited the joint-venture.[15]

CEAT manufactures tyres[16] for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports to countries across the Africa, Americas, Australia, and Asia.[10]

CEAT is the bat sponsor of cricketers Rohit Sharma, Shreyas Iyer, Mayank Agarwal, Ajinkya Rahane, Ishan Kishan[17] Shubman Gill,[18] and Harmanpreet Kaur.[19][20] From 2015–18, CEAT sponsored the strategic-timeout for the Indian Premier League (IPL).[21]