CFWD-FM

CFWD-FM is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Broadcasting, it broadcasts a rock-leaning adult hits format branded as 96.3 Cruz FM.

CFWD-FM
CitySaskatoon, Saskatchewan
Frequency96.3 MHz
Branding96.3 Cruz FM
SloganVariety that Rocks
Programming
FormatAdult hits
Ownership
OwnerHarvard Broadcasting
History
First air date
April 2008
Call sign meaning
CF WireD (former station branding)
Technical information
ClassC1
ERP96,000 watts
HAAT179.1 meters (588 ft)
Links
WebcastListen Live
Websitewww.cruzfm.com

History

Licensed to Harvard Broadcasting on May 28, 2007,[1] the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to CKBL.[2][3]

On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes. On April 11, 2008 at 3:00 p.m., the station officially launched with a Top 40/CHR format branded as Wired 96.3.[4][5]

On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26.[6] On December 26, 2012, at Noon, CFWD flipped to an adult hits format, branded as 96.3 Cruz FM.[7]

References
  1. CRTC Decision 2007-155
  2. CRTC Public Notice 2008-7
  3. Broadcasting Decision CRTC 2008-77
  4. "Radio station takes down the tree". Saskatoon Star-Phoenix. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
  5. "New station jingles all the way". Saskatoon Star-Phoenix. Postmedia. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
  6. "Saskatoon radio station lays off staff". CBC News. Retrieved 11 March 2016.
  7. "96.3 Cruzes in Saskatoon". Radio Insight. Retrieved 11 March 2016.

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