Campa Cola

Campa Cola was a drink created by the Pure Drinks Group in the 1970s.

Pure Drinks Group were pioneers in the Indian soft drink industry when they introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called Campa Orange, with the logo "Campa" on its bottles.[4]

During the 1980s, Campa Orange and Rush were the two main orange soft drinks in India, with large bottling plants in Mumbai (Worli) and Delhi. Following the return of foreign corporations to the soft drink market in the 1990s, the popularity of Campa Cola declined. In 2000–2001, its bottling plant and offices in Delhi were closed. In 2009 a small amount of product was still being bottled in the state of Haryana but the drink was hard to find. It is now relaunched under the same brand name Campa cola available at a few grocery stores. [5]

It subsequently relaunched itself, with a drink called Sun Dew, and Campa in four flavours (orange, lemon, coca and mango).[6]

• List of soft drinks by country

• Making a comeback through online sales portal: Tezcart.