Camus Cognac

Camus Cognac is a brand of cognac that has been produced by five generations of the Camus family, since 1863 when Jean-Baptiste Camus organized a group of producers to sell cognac under the brand 'La Grande Marque'.

Camus La Grande Marque
IndustryProduction, commercialisation and distribution of wine & spirits
SuccessorCyril Camus
Founded1863
FounderJean-Baptiste Camus
Headquarters
Cognac
,
France
Area served
Worldwide
Number of employees
500
SubsidiariesShanghai Yuanliu; CIL US
Websitewww.camus.fr

History

Camus is the biggest independent cognac house and the fifth largest family owned brand of cognac in the world. Initially the brand relied on Russian markets and after suffering from the Russian Revolution Michel Camus made a deal with the founders of Duty Free Shoppers in 1960s. With the arrival of Cyril as the fifth generation owner, the brand saw growth in sales especially due to Chinese market and with the help of new team that tripled the sales to 150,000 cases and with 180 hectors of borderies it became the biggest owner in borderies worldwide.[1]

Camus Holding group consists of 8 companies and also owns Irish whiskey brand Lambay and Fancy Cellar. Camus has been in China for more than 20 years and expanded its presence in the country by establishing partnerships in China, including joint venture with Kweichow Moutai and its duty free distribution of Chinese spirit Moutai. It co-owns Bordeaux Medoc Wine brand  "Chateau Loudenne". Camus Holdings is a largest distributor of Moutai- premium Chinese Baiju. Kweichow Moutai and Camus started the cooperation in 2004 and Camus became the worldwide exclusive distributor of Moutai products for the duty-free market.[2][3]

Camus-Yuanliu founded in 2007 is a fully owned Chinese subsidiary of the Camus Holdings that represents around 40 International brands with over 240 products covering all major categories from the world’s leading distillers and wine-growers.[4]

The Camus 1964 Presidential Coffret was presented as a symbolic gift during the state visit to President Xi Jinping of China by French President François Hollande. The Presidential Coffret, was a 1964 vintage Cognac. It was bottled in a crystal decanter which was created to contain a Cognac specially blended to celebrate its 50th anniversary.[5]

Today, Cyril Camus - the fifth generation of the Camus family - heads the company which counts 500 employees in eight countries on three continents. Camus products are sold in most countries in the world, in almost every international airport and on board a large number of airlines.

Five generations

Jean-Baptiste Camus

Jean-Baptiste Camus (1835–1901) started as an independent winegrower, distilling and selling his cognac to established cognac houses. In 1863 he decided to organize a consortium of producers to guarantee a consistent level of quality in terms of production and supplies of mature stocks of cognac, and founded ‘La Grande Marque’ as the brand under which to sell them. England was the first export market for La Grande Marque. To establish the principle that the Camus family must have total control of the process from the grape to the glass, Jean-Baptiste bought his partners’ shares and created "Camus La Grande Marque".

Edmond and Gaston Camus

Jean-Baptiste's elder son, Edmond (1859–1933), entered the company in 1894 as Master Blender, helping his father with all aspects of production. Under his direction, Camus gained further recognition for the quality of its cognacs, and was among the first cognac houses to sell cognac in labelled bottles instead of barrels, helping to establish the brand name. He also developed sales on the French market.

Edmond's younger brother, Gaston (1865–1945), joined the company in 1896 and devoted himself to export sales. He developed a business in Russia, where Camus became the official cognac of the Court of the last Tsar.

Michel Camus

Michel Camus (1911–1985) was only 21 when he joined the firm in 1932. He continued to build Camus' relationship with Russia, winning an exclusive spirits export and import contract between France and Russia in 1959.

In the early 1960s he started doing business with American group DFS Galleria. He introduced a variety of gift presentations targeted at travellers, including items such as Limoges porcelain and Baccarat crystal decanters, and first promoted the superior Napoléon quality in a signature frosted bottle.

Jean-Paul Camus

Jean-Paul Camus

Born in 1945 and joining the company to help his father as Master Blender in 1977, Jean-Paul Camus bought new vineyards, distilleries and storage capacity, focussing mainly around the traditional family base in the Borderies growing area.

He also pursued his father's commercial policy in duty-free, developing sales in airports and airlines in the Asia-Pacific region. Camus Napoleon was the best selling cognac of the 1980s, with annual profits of over $100 million thanks to the exclusive worldwide sales rights with Chuck Feeney through DFS Galleria. This became the most popular cognac in Japan.[6]

Cyril Camus

Cyril Camus, born in 1971, completed a business degree at Babson College in the US before joining CAMUS as the company's Trade Relations Director in Beijing, China in 1994. He returned to Cognac in 1998 as Marketing Director, overseeing the creation of numerous new products for the duty-free market. He also developed the Company's signature Borderies XO, a pure Borderies blend from the family's own vineyards, and a new cognac from Île de Ré. Becoming President in 2004, Cyril developed the Camus Elegance range. Cyrill is also a partner in the Cave Coopérative des Vignerons de l'Île de Ré, which produces three different island cognacs for Camus. The "flagships" of the island cognacs are: Camus Île de Ré Fine Island Cognac, Camus Île de Ré Fine Island Cognac Double Matured and Île de Ré Cliffside Cellar.[7] He is married to Alexandra Camus who is on the board of directors of Camus Holding Company and the founder of Life Advisory Board (LAB) consulting.[8]

Cyril was honoured for the contribution to China-France relations and was among 50 distinguished people selected by Yishu 8 and the China Philanthropy Research Institute in partnership with the French Institute to mark the 50th year of diplomatic ties between the two countries.[9] Also raised as a Knight of the Legion of Honor by the French government, won Ernst & Young Entrepreneur of the Year Award, Commerce and Distribution Award by The weekly French financial newspaper’s annual awards to honour bold or innovative business initiatives and players.[10]

Awards

  • Camus VSOP Borderies Cognac received Best Wines & Spirits Packaging award in 2019 for its metal box packaging at the 21st Formes de Luxe Awards in Monaco.[11]

Products

  • Camus Elegance VS
  • Camus Elegance VSOP
  • Camus Elegance XO
  • Borderies XO
  • Cuvee Collection (limited addition ultra-premium collectable line of rare cognacs created by Cyril Camus)
  • Extra Old
  • Josphine
  • Camus Napoleon

Timeline

Chateau Plessis the birthplace of the Camus family
  • 1863 - Founding of the Company
  • 1910 - Became the official cognac at the court of the Tsar of Russia
  • 1960 - Entered the duty-free market
  • 1971 - Opening the first office in Hong-Kong
  • 1991 - Expansion of the vineyards in the Borderies region
  • 2000 - First release of Camus Borderies XO, the company's flagship product
  • 2007 - Founding of Yuanliu, the company's China subsidiary
  • 2008 - Activation of CIL US, the company's USA subsidiary. Opening of the Camus Vietnam Office
  • 2009 - Opening of the first Maison Camus store, and first Maison Camus Lounge in Beijing[12]
Camus workshop

References

  1. Faith, Nicholas (2013-09-13). Cognac: The story of the world's greatest brandy. Infinite Ideas. ISBN 978-1-906821-79-1.
  2. retail, Trbusiness The travel retail Trbusiness The magazine for global; Professionals, Duty Free (2012-04-05). "Camus Cognac partners Moutai to win WSA Gold Medal | Travel Retail Business". www.trbusiness.com. Retrieved 2020-11-20.
  3. Wehinger, Joe. "Moutai, Baccarat Camus offer 'A Toast To The World' - Los Angeles Lifestyle, Entertainment, Charity and Wine". dailyovation.com. Retrieved 2020-11-20.
  4. "Camus and Campari team up in China". Retrieved 2020-12-01.
  5. "Camus marks 50 years of French-Chinese relations with one-off piece". The Moodie Davitt Report. 2014-05-08. Retrieved 2020-12-01.
  6. O'Clery, Conor (2007). The billionaire who wasn't : how Chuck Feeney secretly made and gave away a fortune. New York: Public Affairs. pp. 64–66. ISBN 978-1586483913.
  7. "Cognac, French aristocracy with esprit and elegance". WorldSpirits.
  8. "About Alexa Camus – LAB". www.life-advisory.com. Retrieved 2020-11-20.
  9. "Cyril Camus saluted for contribution to China-France relations". The Moodie Davitt Report. 2014-12-03. Retrieved 2020-11-17.
  10. "Celebrating entrepreneurship: Cyril Camus claims two major awards". The Moodie Davitt Report. 2019-10-31. Retrieved 2020-11-20.
  11. "Camus VSOP Borderies Cognac wins award for outstanding luxury packaging". The Moodie Davitt Report. 2019-10-03. Retrieved 2020-11-16.
  12. "Welcome To Maison Camus". Maisoncamus.cn. Archived from the original on 2012-07-02. Retrieved 2012-10-07.
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