Cheryl Eisen

Cheryl Eisen is a New York City-based luxury home stager,[1][2][3][4] celebrity interior designer,[5][6][7][8] serial entrepreneur and founder of Interior Marketing Group, Inc.[1] The New York Times, The Wall Street Journal, The New York Post, The New York Observer, Good Housekeeping, Forbes,[9] Architectural Digest,[10] Elle Decor[11] and other notable media outlets have featured Eisen in association with her role in staging and designing New York City celebrity homes[12] and luxury real estate.[1][4][13][14]

Cheryl Eisen
Born
Cheryl Eisen
NationalityAmerican
OccupationPresident at Interior Marketing Group, Inc.
Known forHome Staging, Interior Design, Celebrities, Model home design

Early career

Cheryl Eisen’s career began when she launched her first company, an executive search firm called “FindNetwork” at age 24. Shortly after, due to the dotcom bubble burst, Eisen was forced to rebuild her career from scratch. She began working as a real estate agent, staging her own listings. Eisen soon discovered a crucial niche in an underserved market and decided to launch her own luxury staging and interior design company.[15][16]

She founded Interior Marketing Group, Inc. in 2007;[17] a 90% women-run interior design and staging firm that reinvents luxury properties to help them sell faster and at higher prices. She now serves as President of IMG, and works closely with the team to produce unmatched results.

Eisen, recognized for her uniquely effective design style, is frequently cited as an authority on New York City real estate and staging.[14][18][19] In 2012, The New York Times featured her in a cover story titled "Ruthless Came the Stager," discussing how Eisen transformed a West 17th Street Apartment in New York City in less than two weeks.[1]

Luxury Home Stager and Celebrity Interior Designer

In a 2009 article, LoftLife magazine discussed Eisen's role in staging a model apartment in the greenest luxury building in the country, the Visionaire.[3]

In 2011, The New York Observer noted that actor Peter Weller hired Eisen to stage his penthouse for sale.[19]

In two separate articles, The Wall Street Journal highlighted Eisen as an authority on staging and the facilitation of real estate sales of financially challenging properties in New York City.[2][18] The property industry magazine Multihousing News also covered Eisen in an article on staging as a strategy for selling luxury apartments.[20]

She has appeared multiple times on the CBS program Living Large.[19][21] The show featured Eisen's staging methods involving the sale of properties associated with celebrities.(YT1) In 2012, Bravo's Million Dollar Listing New York highlighted her work on one of Fredrik Eklund’s listings, which sold for $250,000 more than initial ask.[22] Eisen and Interior Marketing Group's work continues to be featured across local, national and international media outlets including NBC's Open House NYC,[23] The Real Housewives of New York City[24] and Keeping Up with the Kardashians.[25][26][27]

One article called Eisen "the reigning prop princess of luxury New York real estate," while a 2012 New York Post article named her as a "go-to" resource and "secret weapon" for "Million Dollar Listing" real estate broker Fredrik Eklund.[13][14]

In 2013, Real Estate Weekly features how The Sheffield, purveyors of high-end housing located on West 57th Street in New York City, chose Eisen to stage the fifty-fourth story model home where they would be hosting the 2013 VIP Broker's brunch.[28]

Eisen was credited for design work on the Puck Penthouses in 2014,[29] which set price records for New York City real estate.

In 2015, Eisen was tapped by PopSugar to star in Lionsgate and Rogue Atlas produced online show, Upstaged,[30] a look at some of NYC's most expensive addresses, dramatic home transformations, and information on how to make it all happen affordably.[31]

In 2017, a New York Business Journal article profiling Eisen's entrepreneurial journey reported that Interior Marketing Group has become a "multi-million-dollar, business" and one of "the largest home staging and interior design firms in Manhattan."[32]

In 2018, a Business Insider article gave readers an inside look into a typical day of Eisen, as IMG’s CEO. In the article, "A day in the life of a luxury interior designer, who starts her day with a 'caffeine cocktail,' has designed homes for Chrissy Teigen and John Legend, and goes to a SoulCycle class every night,[33]" Eisen reveals the ins and outs of a typical day in her personal and professional life.

A 2018 Forbes article featured Eisen for her role in creating a “workplace that works for women,[9]” and challenges the statistic that fewer than two percent of female owned businesses ever break the one million dollar mark (as reported by Forbes[34]).

Eisen is also known for her personal and professional relationship with Real Housewives of New York star, Bethenny Frankel. Eisen has assisted Bethenny in designing both her New York City apartment[35] and Hamptons’ home,[36] as seen in numerous press features.[37][38]

In 2019 Elle Decor article, featured Eisen for her work as a Celebrity Home Stager, including her work with Keith Richards, Robert DeNiro, Mariska Hargitay, Chrissy Teigen and John Legend.[11]

An exclusive interview with Eisen for Elite Daily in September 2019 also shared an inside look at 'What It Takes To Stage Homes For Celebs,' from Eisen's experience working with A-list clients, buyers, and sellers in the luxury staging and design business.[39]

Eisen was also featured as a celebrity guest on the Business of Home Podcast, which aired on February 17, 2020, discussing her career and "the stager's formula." [40]

In 2020, Eisen also appeared in two Forbes articles, sharing her input on Home Decor Trends to Expect in 2020, as well as, design ideas to maximize space and functionality in your home.[41][42]

Interior Marketing Group

Eisen is a founder and president of Interior Marketing Group, Inc. and her work has been associated to this company in a variety of publications.[1][43] Interior Marketing Group (IMG) is a luxury real estate design and marketing firm headquartered in New York City that stages New York City luxury properties, worth $3 million or more, to increase their market desirability.[1] IMG offers luxury home staging services as well as professional interior design, turn key furniture rentals, and in-house PR.[17] The company was founded in 2007 by real estate agent turned designer, Cheryl Eisen, and focuses on high-end properties in New York City, the Hamptons, and South Florida. In April 2020, IMG launched an Outlet Sale[44] featuring gently used furnishings and art from their inventory[45]

Awards

Cheryl Eisen has been recognized for her professional achievements by the 2018 Stevie Awards,[46][47] as Female Entrepreneur of the Year (Silver Award) and Women-Run Workplace of the Year (Bronze Award).

Filmography

References
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  2. Maya Pope-Chappell. "Low Price, Hard Sell: Design Tips for the Cheapest Apartment Listings". The Wall Street Journal. Retrieved February 14, 2013.
  3. "Loft Tour: Green Living on the Hudson". LoftLife. April 24, 2009. Archived from the original on October 17, 2011. Retrieved February 14, 2013.
  4. "31 Days to Decluttered". Good Housekeeping Magazine. Retrieved February 14, 2013.
  5. "3 affordable ways to decorate your home like a star, according to a celebrity interior designer". Business Insider. Retrieved 2017-07-07.
  6. Higgins, Michelle (2017-04-14). "9 Ways to Make Your Home More Photogenic". The New York Times. ISSN 0362-4331. Retrieved 2017-07-07.
  7. "How this 'powerhouse' CEO reinvented her career to dominate N.Y.C. luxury real estate". bizjournals.com. Retrieved 2017-07-07.
  8. Senison, Heather. "A Peek At The Decor Of Chrissy Teigen, Zayn Malik And Other Celebrities' New York Homes". Forbes. Retrieved 2019-06-28.
  9. King, Michelle. "Three Ways To Create A Workplace That Works For Women". Forbes. Retrieved 2019-06-28.
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  12. "The Leading Design Firm Behind Top Celebrity Real Estate Sales". PRWeb. Retrieved 2019-06-28.
  13. Fredrik Eklund (October 23, 2012). "Secret weapons". New York Post. Retrieved February 14, 2013.
  14. "Is a Home's Celebrity Past Sexy Enough to Seduce a Buyer?". The Wall Street Journal. Interior Marketing Group. April 27, 2012. Retrieved February 14, 2013.
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  23. "Cheryl Eisen Reveals Secrets to Displaying Art". NBC New York. Retrieved 2017-07-07.
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