Celebrity

Celebrity is a condition of fame and broad public recognition of an individual or group, or occasionally a character or animal, as a result of the attention given to them by mass media. A person may attain a celebrity status from having great wealth, their participation in sports or the entertainment industry, their position as a political figure, or even from their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'.[1][2]

For other uses, see Celebrity (disambiguation).

Andy Warhol coined the phrase "15 minutes of fame"

History

In his 2020 book Dead Famous: an unexpected history of celebrity, British historian Greg Jenner uses the definition:

Celebrity (noun): A unique persona made widely known to the public via media coverage, and whose life is publicly consumed as dramatic entertainment, and whose commercial brand is made profitable for those who exploit their popularity, and perhaps also for themselves[3]

Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that celebrity was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities lived in the early 1700s, his first example being Henry Sacheverell.[3][4]

Choregos and theater actors, from the House of the Tragic Poet, Pompeii, Italy. Naples National Archeological Museum

Athletes in Ancient Greece were welcomed home as heroes, had songs and poems written in their honor, and received free food and gifts from those seeking celebrity endorsement.[5] Ancient Rome similarly lauded actors and notorious gladiators, and Julius Caesar appeared on a coin in his own lifetime (a departure from the usual depiction of battles and divine lineage).[6]

In the early 12th century, Thomas Becket became famous following his murder. He was promoted by the Christian Church as a martyr and images of him and scenes from his life became widespread in just a few years. In a pattern often repeated, what started as an explosion of popularity (often referred to with the suffix 'mania') turned into long-lasting fame: pilgrimages to Canterbury Cathedral where he was killed became instantly fashionable and the fascination with his life and death have inspired plays and films.

The cult of personality (particularly in the west) can be traced back to the Romantics in the 18th century,[7] whose livelihood as artists and poets depended on the currency of their reputation. The establishment of cultural hot-spots became an important factor in the process of generating fame: for example, London and Paris in the 18th and 19th centuries. Newspapers started including gossip columns [8] and certain clubs and events became places to be seen in order to receive publicity.

The movie industry spread around the globe in the first half of the 20th century and now, the familiar concept of the instantly recognizable faces of its superstars. Yet, celebrity was not always tied to actors in films, especially when cinema was starting as a medium. As Paul McDonald states in The Star System: Hollywood's Production of Popular Identities, "in the first decade of the twentieth century, American film production companies withheld the names of film performers, despite requests from audiences, fearing that public recognition would drive performers to demand higher salaries."[9] Public fascination went well beyond the on-screen exploits of movie stars and their private lives became headline news: for example, in Hollywood the marriages of Elizabeth Taylor and in Bollywood the affairs of Raj Kapoor in the 1950s.

The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and the Beatles, respectively. John Lennon's highly controversial 1966 quote: "We're more popular than Jesus now,"[10] which he later insisted was not a boast, and that he was not in any way comparing himself with Christ,[11] gives an insight into both the adulation and notoriety that fame can bring. Unlike movies, television created celebrities who were not primarily actors; for example, presenters, talk show hosts, and newsreaders. However, most of these are only famous within the regions reached by their particular broadcaster, and only a few such as Oprah Winfrey, Jerry Springer, or David Frost could be said to have broken through into wider stardom.

In the '60s and early '70s, the book publishing industry began to persuade major celebrities to put their names on autobiographies and other titles in a genre called celebrity publishing. In most cases, the book was not written by the celebrity but by a ghost-writer, but the celebrity would then be available for a book tour and appearances on talk shows.[12]

Becoming a celebrity
Shah Rukh Khan is an Indian actor, producer, businessman, investor, author, philanthropist, activist, host and much more.

People may become celebrities in a wide range of ways; from their professions, following appearances in the media, or by complete accident. The term "instant celebrity" describes someone who becomes a celebrity in a very short time. Someone who achieves a small amount of transient fame (through, say, hype or mass media) may become labeled a "B-grade celebrity". Often, the generalization extends to someone who falls short of mainstream or persistent fame but who seeks to extend or exploit it.

Success

There are no guarantees of success for an individual to become a celebrity. Though celebrities come from many different working fields, most celebrities are typically associated with the fields of sports and entertainment, or a person may be a public figure who is commonly recognizable in mass media with commercial and critical acclaim.

Though glamour and wealth may certainly play a role for only famous celebrities, most people in the sports and entertainments spheres, be it music, film, television, radio, modelling, comedy, literature etc. live in obscurity and only a small percentage achieve fame and fortune.[13][14][15][16]

Outside of the sports and entertainment sphere, the top inventors, professionals such as doctors, lawyers, and scientists, etc. are unlikely to become celebrities even if they are enormously successful in their field due to society's disinterest in science, invention, medicine, and courtroom law which is not fictional. American microbiologist Maurice Hilleman is credited with saving more lives than any other medical scientist of the 20th century.[17] After Hilleman's death Ralph Nader wrote, "Yet almost no one knew about him, saw him on television, or read about him in newspapers or magazines. His anonymity, in comparison with Madonna, Michael Jackson, Jose Canseco, or an assortment of grade B actors, tells something about our society's and media's concepts of celebrity; much less of the heroic."[18]

Difficulty
David Letterman, comedian and former American late night talk show host

Many athletes who are unable to turn professional take a second job or even sometimes abandon their athletic aspirations in order to make ends meet. A small percentage of entertainers and athletes can make a decent living but a vast majority will spend their careers toiling from hard work, determination, rejection, and frequent unemployment. For minor league to amateur athletes, earnings are usually on the lower end of the pay-scale. Many of them take second jobs on the side or even venture into other occupations within the field of sports such as coaching, general management, refereeing, or recruiting and scouting up-and-coming athletes.[19]

Becoming a celebrity in the U.S.

The Screen Actors Guild, a union representing actors and actresses throughout Hollywood reports that the average television and film actor earns less than US$50,000 annually; the median hourly wage for actors was $18.80 in May 2015.[20][21][22] Actors sometimes alternate between theater, television, and film or even branch into other occupations within the entertainment industry such as becoming a singer, comedian, producer, or a television host in order to be monetarily diversified, as doing one gig pays comparatively very little. For instance, David Letterman is well known for branching into late night television as a talk show host while honing his skills as a stand-up comedian, Barbra Streisand ventured into acting while operating as a singer, and Clint Eastwood achieved even greater fame in Hollywood as a film director and producer than for his acting credentials.

According to American entertainment magnate Master P, entertainers and professional athletes make up less than 1% of all millionaires in the entire world.[23] Less than 1% of all runway models are known to make more than US$1000 for every fashion showcase. According to the US Bureau of Labor Statistics, the median wage for commercial and print models was only $11.22 per hour in 2006 and was also listed one of the top ten worst jobs in the United States.[24]

Wealth

Forbes Celebrity 100

Forbes Magazine releases an annual Forbes Celebrity 100 list of the highest-paid celebrities in the world. The total earnings for all top celebrity 100 earners totaled $4.5 billion in 2010 alone.

For instance, Forbes ranked media mogul and talk show host, Oprah Winfrey as the top earner "Forbes magazine’s annual ranking of the most powerful celebrities", with earnings of $290 million in the past year. Forbes cites that Lady Gaga reportedly earned over $90 million in 2010.[25] In 2011, golfer Tiger Woods was one of highest-earning celebrity athletes, with an income of $74 million and is consistently ranked one of the highest-paid athletes in the world.[25] In 2013, Madonna was ranked as the fifth most powerful and the highest-earning celebrity of the year with earnings of $125 million. She has consistently been among the most powerful and highest-earning celebrities in the world, occupying the third place in Forbes Celebrity 100 2009 with $110 million of earnings, and getting the tenth place in the 2011 edition of the list with annual earnings equal to $58 million.[26] Beyoncé has also appeared in the top ten in 2008, 2009, 2010, 2013, 2017, and topped the list in 2014 with earnings of $115 million.[27]

Entrepreneurship and endorsements
Main articles: Celebrity branding and Personal branding
LeBron James has endorsement contracts with Nike, Sprite, Glacéau, Bubblicious, Upper Deck, McDonald's and State Farm[28][29]

Celebrity endorsements have proven very successful around the world where, due to increasing consumerism, an individual is often considered to own a status symbol when they purchase a celebrity-endorsed product.[30][31][32] Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Along with investing their salaried wages into growing business endeavors, several celebrities have become innovative business leaders in their respective industries, gaining the admiration of their peers and contributing to the country's economy.

Numerous celebrities have ventured into becoming business moguls and established themselves as entrepreneurs, idolizing many well known American business leaders such as Bill Gates and Warren Buffett. For instance, basketball legend Michael Jordan became an active entrepreneur involved with many sports-related ventures including investing a minority stake in the Charlotte Bobcats, Paul Newman started his own salad dressing business after leaving behind a distinguished acting career, and rap musician Birdman started his own record label, clothing line, and an oil business while maintaining a career as a rap artist. Brazilian football legend and World Cup winner Ronaldo became the majority owner of La Liga club Real Valladolid in 2018.[33] Other celebrities such as Tyler Perry, George Lucas, and Steven Spielberg have become successful entrepreneurs through starting their own film production companies and running their own movie studios beyond their traditional activities of screenwriting, directing, animating, producing, and acting.[34]

Various examples of celebrity turned entrepreneurs included in the table below are:

CelebrityNet worth (2013–14) US$Sources of wealth
Oprah Winfrey US$2.9 billion[35]Main sources are television, radio, and film. Additional business holdings in Harpo Productions and the Oprah Winfrey Network with interests in film, television, magazines, books, motivational speaking, and publishing.[36][37]
Madonna US$1 billion[38]

Main sources of wealth include royalties and proceeds from music, fashion, music touring, film-making, and record production. She founded her own record label, Maverick Records established in the 1990s. Guinness World Records name her as the Best-selling female recording artist of all time selling over 300 million albums in her career. Total record sales of 500,000,000 (over 300,000,000 albums and 200,000,000 singles) also add to her net worth along with her Sticky and Sweet Tour which is the highest grossing solo tour of all time achieving a gross of $408,000,000. The MDNA Tour which is the second highest-grossing tour by any female artist behind Madonna's own Sticky and Sweet tour attracted more than 2.2 million fans and grossed $305 million in ticket sales and an additional $75 million in merchandise sales, adding a lot to her net worth. In the year 2012, she also earned $10 million in TV and DVD rights, $60 million from her perfume line Truth or Dare and made $11 million from the $2 million investment in Vita Coco.

50 Cent US$140 million[39]Main sources include music, film, and television. Various external ventures include sports endorsements with Reebok and his clothing company, the G-Unit Clothing Company video games, record labels: G-Unit Records and G-Note Records. Additional holdings in consumer electronics such as SMS Audio headphones, dietary supplements, condoms and Pure 50 RGX Body Spray as a joint venture with Right Guard, beverages that include his Vitamin water drink venture with Glacéau and Street King energy drink beverages, fragrances and cosmetics, fashion designing and clothing, video games that 50 Cent: Bulletproof, books, radio, music publishing, television and film production (Cheetah Vision), talent management that includes boxing promotion, real estate, and other investments.[40]
Jay-Z US$1 billion[41]Main sources mainly stakes in Roc Nation, Carol's Daughter, the Brooklyn Nets, and more significantly, the Barclays Center itself—while adding new partnerships with the likes of Duracell, Budweiser and Bacardi's D’ussé Cognac.bars and nightclubs, books, clothing line Rocawear, real estate development which includes the Barclay's Center, to which sold his 1.5 million stake in September 2013,[42] music touring, music publishing, casinos, advertising, other investments within his conglomerate (Gain Global Investments LLC).
Sean Combs US$700 million[43]Main sources mainly in television, film, and music. Other holdings include the record label Bad Boy Records, fashion designing and the Sean John Clothing Line, namely his deal with Diageo's Ciroc, restaurants, vodka, television production, business education, and fragrances. Combs also has a major equity stake in Revolt TV, a newly launched television network.[44]
Martha Stewart US$970 million[45]Main sources mainly in radio, television, film, and her conglomerate Martha Stewart Living Omnimedia, which includes interests in television production, magazines, cookbooks, and household cooking products. Other products include cookbooks, books and instructional manuals for the home decorator. Remaining sources include internet related ventures, satellite radio show, blogging, publishing, books, and retail merchandising.
Magic Johnson US$700 million[46][47]Main sources primarily in television and sports. Other holdings include the promotion and theater chain Magic Johnson Theatres, movie studios, food services, sports teams (minority stake in the LA Lakers), and motivational speaking.[48]
Arnold Schwarzenegger US$100 million–800 million[49][50][51]Main sources include films and bodybuilding. Minor holdings in various global businesses, restaurants, real estate, Planet Hollywood, and other investments.

Tabloid magazines and talk TV shows bestow a great deal of attention to celebrities. To stay in the public eye and build wealth in addition to their salaried labor, numerous celebrities have participating and branching into various business ventures and endorsements. Many celebrities have participated in many different endorsement opportunities that include: animation, publishing, fashion designing, cosmetics, consumer electronics, household items and appliances, cigarettes, soft drinks and alcoholic beverages, hair care, hairdressing, jewelry design, fast food, credit cards, video games, writing, and toys.[52]

In addition to various endorsements, some celebrities have been involved with some business and investment-related ventures also include: and toddler related items, sports team ownership, fashion retailing, establishments such as restaurants, cafes, hotels, and casinos, movie theaters, advertising and event planning, management-related ventures such as sports management, financial services, model management, and talent management, record labels, film production, television production, publishing such as book and music publishing, massage therapy, salons, health and fitness, and real estate.[52]

Although some celebrities have achieved additional financial success from various business ventures, the vast majority of celebrities are not successful businesspeople and still rely on salaried labored wages to earn a living. Most businesses and investments are well known to have a 90 to 95 percent failure rate within the first five years of operation. Not all celebrities eventually succeed with their businesses and other related side ventures. Some celebrities either went broke or filed for bankruptcy as a result of dabbling with such side businesses or endorsements. Though some might question such validity since celebrities themselves are already well known, have mass appeal, and are well exposed to the general public. The average entrepreneur who is not well known and reputable to the general public does not the same marketing flexibility and status-quo as most celebrities allow and have. Therefore, compared to the average person who starts a business, celebrities already have all the cards and odds stacked in their favor. This means they can have an unfair advantage to expose their business ventures and endorsements and can easily capture a more significant amount of market share than the average entrepreneur.[53]

As a mass media phenomenon
Kim Kardashian, reality TV star

Celebrities often have fame comparable to royalty. As a result, there is a strong public curiosity about their private affairs. The release of Kim Kardashian's sex tape with rapper Ray J in 2003 brought her to a new level of fame, leading to magazine covers, book deals, and reality TV series.[54][55]

Celebrities may be resented for their accolades, and the public may have a love/hate relationship with celebrities. Due to the high visibility of celebrities' private lives, their successes and shortcomings are often made very public. Celebrities are alternately portrayed as glowing examples of perfection, when they garner awards, or as decadent or immoral if they become associated with a scandal. When seen in a positive light, celebrities are frequently portrayed as possessing skills and abilities beyond average people; for example, celebrity actors are routinely celebrated for acquiring new skills necessary for filming a role within a very brief time, and to a level that amazes the professionals who train them. Similarly, some celebrities with very little formal education can sometimes be portrayed as experts on complicated issues. Some celebrities have been very vocal about their political views. For example, Matt Damon expressed his displeasure with 2008 US vice presidential nominee Sarah Palin, as well as with the 2011 United States debt-ceiling crisis.[56][57]

Famous for being famous
Main article: Famous for being famous
American socialite Paris Hilton was one of the first celebrities to be described as 'famous for being famous', she has since expanded her brand into a multibillion-dollar empire

Famous for being famous, in popular culture terminology, refers to someone who attains celebrity status for no particular identifiable reason, or who achieves fame through association with a celebrity.[58] The term is a pejorative, suggesting that the individual has no particular talents or abilities.[59] Even when their fame arises from a particular talent or action on their part, the term will sometimes still apply if their fame is perceived as disproportionate to what they earned through their own talent or work.

The coinages "famesque" and "celebutante" are of similar pejorative gist.

Internet celebrities

Also known as being internet famous, contemporary fame does not always involve a physical red carpet.

Online fame in Asia

A report by BBC highlighted a longtime trend of Asian internet celebrities such as Chinese celebrity Wang Hong (birth name Ling Ling).[60] According to BBC, there are two kinds of online celebrities in China—those who create original content, such as Papi Jiang, who is regularly censored by Chinese authorities for cussing in her videos, and those such as Wang Hong and Zhang Dayi, who fall under the second category, as they have clothing and cosmetics businesses on Taobao, China's equivalent of Amazon.[60]

Social networking services and video hosting

Most high-profile celebrities participate in social networking services and photo or video hosting platforms such as YouTube, Twitter, Facebook, Instagram, and Snapchat.[61] Social networking services allow celebrities to communicate directly with their fans, removing the middle-man known as traditional media. Social media humanizes celebrities in a way that arouses public fascination as evident by the success of magazines such as Us Weekly and People Weekly. Celebrity blogging have also spawned stars such as Perez Hilton who is well known for not only blogging but also outing celebrities.[62]

Social media and the rise of the smartphone have changed how celebrities are treated and how people gain the platform of fame. Not everything is as concealed as it was back in old Hollywood because now everything is put out on the internet by fans or even the celebrity themselves. Websites like Twitter, Facebook, Instagram, and YouTube allow people to become a celebrity overnight. For example, Justin Bieber got his start on YouTube by posting videos of him singing and got discovered. All of his fans got direct contact with his content and were able to interact with him on several social media platforms. Social media has substantially changed what it means to be a celebrity. Instagram and YouTube allow regular people to become rich and famous all from inside their home. It also allows fans to connect with their favorite celebrity without ever meeting them in person. Everything is being shared on social media so it makes it harder for celebrities to live private lives.[63]

Social media sites have also contributed to the fame of some celebrities, such as Tila Tequila who became known through MySpace.[64]

Families
Members of the House of Windsor on the balcony of Buckingham Palace, 15 June 2013.

Another example of a celebrity is a family that has notable ancestors or is known for its wealth. In some cases, a well-known family is associated with a particular field. For example, the Kennedy family is associated with US politics; The House of Windsor with royalty; The Hilton and Rothschild families with business; the Jackson family with popular music; and the Osbourne, Chaplin, Kardashian, Baldwin, and Barrymore families with television and film.

Restricted access

Access to celebrities is strictly controlled by their entourage of staff which includes managers, publicists, agents, personal assistants, and bodyguards. Even journalists find it difficult to access celebrities for interviews. Writer and actor Michael Musto said, "You have to go through many hoops just to talk to a major celebrity. You have to get past three different sets of publicists: the publicist for the event, the publicist for the movie, and then the celebrity's personal publicist. They all have to approve you."[65]

Celebrities often hire one or more bodyguards (or close protection officer) to protect themselves and their families from threats ranging from the mundane (intrusive paparazzi photographers or autograph-seeking fans) to serious (assault, kidnapping, assassination, or stalking). The bodyguard travels with the celebrity during professional activities (movie shoots or concerts) and personal activities such as recreation and errands.

Celebrities also typically have security staff at their home, to protect them from similar threats.[66][67]

15 minutes of fame
See also: 15 minutes of fame and One-hit wonder

Andy Warhol famously coined the phrase "15 minutes of fame" in reference to short-lived publicity. Certain "15 minutes of fame" celebrities can be average people seen with an A-list celebrity, who are sometimes noticed on entertainment news channels such as E! News. These persons are ordinary people becoming celebrities, often based on the ridiculous things they do. "In fact, many reality show contestants fall into this category: the only thing that qualifies them to be on TV is that they're real."[68]

Health implications

John Cleese said being famous offers some advantages such as financial wealth and easier access to things that are more difficult for non-famous people to access, such as the ability to more easily meet other famous or powerful people, but that being famous also often comes with the disadvantage of creating the conditions in which the celebrity finds themselves acting, at least temporarily (although sometimes over extended periods of time), in a superficial, inauthentic fashion.[69]

Common threats such as stalking have spawned celebrity worship syndrome where a person becomes overly involved with the details of a celebrity's personal life.[70] Psychologists have indicated that though many people obsess over glamorous film, television, sport and music stars, the disparity in salaries in society seems to value professional athletes and entertainment industry-based professionals.[71][72] One study found that singers, musicians, actors and athletes die younger on average than writers, composers, academics, politicians and businesspeople, with a greater incidence of cancer and especially lung cancer. However, it was remarked that the reasons for this remained unclear, with theories including innate tendencies towards risk-taking as well as the pressure or opportunities of particular types of fame.[73]

Furthermore, some have said fame might have negative psychological effects, and may lead to increasingly selfish tendencies and psychopathy.[74] An academic study on the subject said that fame has an addictive quality to it. When a celebrity's fame recedes over time, the celebrity may find it difficult to adjust psychologically.[75]

Recently, there has been more attention toward the impact celebrities have on health decisions of the population at large.[76] It is believed that the public will follow celebrities' health advice to some extent.[77] This can have positive impacts when the celebrities give solid, evidence-informed health advice, however, it can also have detrimental effects if the health advice is not accurate enough.

See also

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Bibliography

Further reading
  • Marcus, Sharon (2019). The Drama of Celebrity. Princeton, NJ: Princeton University Press. ISBN 9780691177595. OCLC 1059270781. Retrieved July 29, 2019. On the history of Sarah Bernhardt, one of the first "global superstars", and her celebrity.
  • Quotations related to Fame at Wikiquote
  • Media related to Celebrities at Wikimedia Commons
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