Children's music

The growth of the popular music publishing industry, associated with New York's Tin Pan Alley in the late 19th and early 20th centuries led to the creation of a number of songs aimed at children. These included 'Ten little fingers and ten little toes' by Ira Shuster and Edward G. Nelson and 'School Days' (1907) by Gus Edwards and Will Cobb.[1] Perhaps the best remembered now is "Teddy Bears' Picnic", with lyrics by Jimmy Kennedy in 1932 and the tune by British composer John William Bratton was from 1907.[2]

Recordings for children were intertwined with recorded music for as long as it has existed as a medium. The first words ever recorded (in 1860 by Édouard-Léon Scott de Martinville) was the first verse of the French folk/children's song "Au Clair de la Lune". In 1888, the first recorded discs (called "plates") offered for sale included Mother Goose nursery rhymes. The earliest record catalogues of several seminal figures in the recording industry such as Edison, Berliner, and Victor all contained separate children's sections.

Throughout the 1930s, 1940s, and 1950s record companies continued to produce albums for children. Such companies as RCA Victor, Decca Records, Capitol Records, and Columbia Records (among others) published albums based on popular cartoons or nursery rhymes. Recordings based on Disney films and cartoons were released at that time by RCA Victor and Capitol Records, and beginning in the late 1950s by Disneyland Records and Buena Vista Records. Often the albums were read-alongs that contained booklets that children could follow along with. Many of the biggest names in theater, radio, and motion pictures were featured on these albums, such as: Bing Crosby, Harold Peary ("The Great Gildersleeve"), Orson Welles, Jeanette MacDonald, Roy Rogers, Fanny Brice, William Boyd ("Hopalong Cassidy"), Ingrid Bergman, Danny Kaye, and Fredric March.

The role of Disney in children's cinema from the 1930s meant that it gained a unique place in the production of children's music. The first popular Disney song was 'Minnie's Yoo Hoo' (1930) the theme song from a Mickey Mouse cartoon.[3] After the production of their first feature-length animation Snow White and the Seven Dwarfs in 1937, with its highly successful score by Frank Churchill and Larry Morey, which included the songs "Whistle While You Work", "Some Day My Prince Will Come" and "Heigh-Ho", the mould for a combination of animation, fairy tale and distinctive songs was set that would carry through to the 1970s with songs from films such as Pinocchio (1940) and Song of the South (1946).[3]

The mid-20th-century arrival of the baby boomers provided a growing market for children's music as a separate genre. Woody Guthrie, Pete Seeger and Ella Jenkins were among a cadre of politically progressive and socially conscious performers who aimed albums to this group. During this time, such novelty recordings as "Rudolph the Red-Nosed Reindeer" (a Montgomery Ward jingle that became a book and later a classic children's movie) and the fictional music group, The Chipmunks, were among the most commercially successful music ventures of the time ("The Chipmunk Song" was a No. 1 hit single in 1958). TV personality Bob Keeshan (Captain Kangaroo) recorded several children's albums, as did Shari Lewis.

In the 1960s, as the baby boomers matured and became more politically aware, they embraced both the substance and politics of folk ("the people's") music. Peter, Paul, and Mary, The Limeliters, and Tom Paxton were acclaimed folk artists who wrote albums for children. In 1969, the Children's Television Workshop in the United States launched Sesame Street. The quality of Sesame Street's children's music, much of it created by noted composers Joe Raposo and Jeff Moss, has dominated the children's music landscape to this day - the show has won 11 Grammy Awards.

Children's music gained an even wider audience in the 1970s when musical features such as Schoolhouse Rock! and the original Letter People were featured on network and public television, respectively. These represented an effort to make music that taught specific lessons about Math, History, and English to youngsters through the high-quality, award-winning music. The classic public television children's show Mister Rogers' Neighborhood had music heavily featured as well. In the late 1970s, Canadian artist Raffi, coincided with the rise of children's music as a distinct music industry genre. Musical duo Greg & Steve have focused on the positive reaction children have to music. And former Limeliter Red Grammer has performed his children's music in every state as well as 22 other countries.

Disney also re-entered the market for animated musical features, beginning with The Little Mermaid (1989) from which the song "Under the Sea" won an Oscar for best song.[3] This was followed by successful features including Beauty and the Beast (1991) Aladdin (1992), and The Lion King (1994), the last of which had music by Elton John and Tim Rice, and Pocahontas (1995), all of which were awarded best song Oscars.[3]

In the United States, children's music continues to be a force in the commercial music industry. At one point in early 2006, the top three albums on the Billboard charts were all children's music: Disney's High School Musical soundtrack, the Kidz Bop series, and the Curious George film soundtrack.[4] Most albums targeted nationally to children are soundtracks for motion pictures or symbiotic marketing projects involving mass-marketed acts such as, The Wiggles or VeggieTales.

The 21st century has also seen an increase in the number of independent children's music artists, with acts like The Dirty Sock Funtime Band, Dan Zanes, Parachute Express, Cathy Bollinger, Laurie Berkner and Lah-Lah getting wide exposure on cable TV channels targeted to children. Trout Fishing in America has achieved much acclaim continuing the tradition of merging sophisticated folk music with family-friendly lyrics. Father Goose Music known as The King Of The Dance Party gives a mixture of Ska, Reggae, calypso and Hip-Hop while Secret Agent 23 Skidoo infuses hip-hop with family friendly messages and imaginative stories and is known as "The King of Kid-Hop". Also recently, traditionally rock-oriented acts like They Might Be Giants have released albums marketed directly to children, such as No! and Here Come the ABCs. Jimmy Buffett simply remade his "Cheeseburger in Paradise" song into children's music with cleaned up lyrics ("Root Beer" instead of "Draft Beer"). His songs were already kid friendly with catchy lyrics and simple melodies punctuated with penny whistles and ship bell sound effects. Conversely, Koo Koo Kanga Roo, a children-oriented comedy synthpop duo, made a successful crossover from performing children's events into touring with adult rock and punk bands such as Reel Big Fish and Frank Turner. In Canada, artists such as The Kerplunks and The Oot n' Oots have paved modern pathways to the genre following in the footsteps of Raffi, Fred Penner and Sharon, Lois & Bram.

Sanitized versions of earthy songs like Harry McClintock's "Big Rock Candy Mountain" have regularly been adapted for younger audiences. The 2008 version by Gil McLachlan re-tells the story as a child's dream, the last stanza being:

In the Big Rock Candy Mountains you're going on a holiday

Your birthday comes around once a week and it’s Christmas every day

You never have to clean your room or put your toys away

There's a little white horse you can ride of course

You can jump so high you can touch the sky

In the Big Rock Candy Mountains.

Many children's stores and sometimes music outlets sell covers of pop songs, performed by adults for children, especially Christmas songs. These were especially popular during the early 2000s.

The use of children's music, to educate, as well as entertain, continued to grow, as evidenced in February 2009, when Bobby Susser's young children's series surpassed five million CD sales.[5] In September 2016 Smithsonian Folkways Recordings label acquired the Bobby Susser series, to further the exposure of children's music that teaches as well as entertains, throughout the world.[6]

As more children are using smart phones, tablets, laptops and smart-TVs, kids songs have entered the on-demand streaming content era. On YouTube, some children's songs have surpassed 1 billion views, easily becoming some of the most viewed YouTube videos of all time.