Chingari (app)

Chingari is an Indian video-sharing social networking service wherein people record and share short video clips.[3] Through this app, users upload videos in more than 20 languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Odia, Punjabi, Malayalam, Tamil, and Telugu. In these videos, users have options to lip-sync, dance, or voice over movie scenes and comic dialogues. The app has in-built filters which create visual effects of videos. Chingari gained a lot of popularity in India after TikTok was banned by the government. It has been downloaded more than 1 million times within just 15 days of launch.[4][5]

Chingari
Developer(s)Chingari
Initial releaseNovember 2018 (2018-11)
Stable release(s)
Android2.7.1 / November 4, 2020 (2020-11-04)
iOS1.0.7 / November 19, 2020 (2020-11-19)
Operating system
Size
Available in20 languages
List of languages
Multilingual
Type
Websitechingari.io
Chingari
GenreSocial media[1]
PredecessorChingari video
FoundedNovember 2018
FounderSumit Ghosh, Biswatma Nayak
ProductsShort video platform[2]

History

Chingari was launched in Google Play Store in November 2018. It is a social entertainment application, founded by three techno-geeks Sumit Ghosh, Biswatma Nayak, a mechanical engineer turned programmer and Deepak Salvi a media veteran. Chingari app was rebranded and redesigned in June 2020.[6]

Chingari’s downloads crossed over 25 million on 21 July 2020.[7] The application has been widely praised and has gained popularity, especially in India, after Indian government announced a blanket ban on TikTok[8] amongst 59 other Chinese apps, as a consequence of its Galwan Valley border tensions with China.

Due to the sudden spike in the number of users, Chingari and it’s servers initially reported a few crashes. However, soon, an updated version of the app 2.3.9 was released with a better user interface and better features. Since then, its users have steadily increased in number.

In July 2020, many short apps like Roposo, Trell, and Chingari came up to fill the gap that TikTok’s ban had caused in India.[9]

Expansion in other markets

As of July 2020, Chingari is available in over 50 countries and in over 10 languages. Chingari was downloaded more than 25 million times on Google Play store in July 2020, according to TOI.

References
  1. "Indian social app Chingari garners 11 million downloads on Google Play Store". EC. 3 July 2020.
  2. "Video-sharing app Chingari, the 'accidental' Indian start-up that's replacing TikTok". The Print. 3 July 2020.
  3. "Chingari video-sharing app has garnered more than 10 million users and had become one of the top free Android apps". India TV News. IANS, New Delhi. 3 July 2020.
  4. Agarwal, Surabhi. "Chingari, Zoho among some winners of govt App Challenge; Mitron gets a special mention" – via The Economic Times.
  5. Panda, Sushmita (9 August 2020). "Desi app Chingari raises nearly Rs 10 crore in seed funding". www.indiatvnews.com.
  6. "Chingari App founders,Sumit Ghosh and Biswatma Nayak". Outlook India. Satish Padmanabhan INTERVIEWS Sumit Ghosh. 30 June 2020.
  7. "Chingari shines bright in its race to create the next TikTok: Startup Stories". KrASIA. KrASIA’s “Startup Stories” series. 22 July 2020.
  8. "India bans 59 Chinese apps, including TikTok, ShareIt, UC Browser". The Indian Express. The Indian Express. 30 June 2020.
  9. "App Wars: Desi TikToks – Roposo, Mitron, Chingari – have a long way to go". The Financial Express. 9 July 2020. Retrieved 13 January 2021.
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