Video clip

Online video advertising is used by advertisers. With online entertainment sites delivering high-quality television programming content free of charge, online video entertainment is rising in popularity.

With consumer attention came advertisers. MAGNA estimated that online video advertisement spending will approach nearly US$700 million in 2008, a 32% increase from 2008.[2] As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform.

Unlike traditional movies largely dominated by studios, clip movies are overwhelmingly supplied by amateurs. In May 2006, The Economist reported that 90% of clips on YouTube came from amateurs, a few of whom are young comedians. It, in effect, also brought amateur talents. In 2005, two Chinese students Huang Yixin and Wei Wei, now dubbed as "Back Dorm Boys", lip-synched to a song by the Backstreet Boys in a video uploaded to some clip websites and became quickly renowned. They appeared on television shows and concerts, and were also granted a contract by a media company in Beijing for lip-syncing.[3]

An earlier celebrity was David Elsewhere, a talent at popping and liquiding. His performance to Kraftwerk's song Expo 2000 at the Kollaboration talent show in 2001 was widely viewed on the Internet, leading later to his being hired for TV commercials and music videos. Not only have video clips submerged into the world of TV commercials and music videos but it is now also a popular form of entertainment and a hobby for people called "Vloggers" (video blog creators). Many professional video bloggers can be found on the Internet; additionally many notable amateur video bloggers have also emerged.

Citizen journalism video reporting dates back as early as the development of camcorders, but all videos were screened by the local media outlets of the time, until its spread has been aided by free upload websites in which censorship is limited to make a vast number of videos available to anyone who wants it. Scenes rarely broadcast on television, and many first-witnessed scenes have since become publicly available.

Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster. In December 2003, videos in Hong Kong showing the bully in De La Salle School outraged the public and raised a wide concern on school violence that led to the arrest of 11 students.

From late 2005 to early 2006, a new form of blogging emerged called a vlog.[4][5][6] It is a blog that takes video as the primary content, often accompanied by supporting text, image, and additional metadata to provide context. Su Li Walker, an analyst with the Yankee Group, said that like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting.[7][8] Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and metadata.

The potential markets of video clips has caught the attention of traditional movie studios. In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrities in traditional media have proven to confer bigger popularity in clip culture.

The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.[9]