Chris Aire

Chris Aire was born in Ivue-Uromi, Nigeria. His father Joseph Agimenlen Iluobe was a successful Nigerian oil mogul and businessman and his mother, Victoria Isesele Iluobe a homemaker. He graduated Immaculate Conception College in Benin City, Nigeria. Thereafter, his father wanted him to join the family business. Aire started helping his father manage the family oil haulage business, but quickly realized that he had a strong desire to work independently. After working briefly for his father’s company Iluobe Oil, he decided to leave Nigeria and move to the United States to further his education and attend California State University Long Beach. While in college, Aire worked menial jobs in fast food restaurants, and pursuing his education during the day. He graduated with a bachelor's degree in acting and directing.

Breaking into the acting scene proved to be unsuccessful, so Aire decided to channel his talents towards music. He joined a group called Raw Silk, collaborating and performing with the band for a few years. The band did not experience the type of success he had hoped for, so he decided to break away in hopes of creating a solo career.

After much searching, he finally accepted a job as an apprentice to a jeweler in Los Angeles California, called P-5 Jewelers. Soon after, he enrolled at the Gemological Institute of America, Carlsbad where he received his diamond-grading diploma.

In 1996, after six years of apprenticeship with P-5 Jewelers, he set out on his own. He had managed to save $5,000 to start a namesake brand that designs and sells fine jewelry and watches.

Shortly after founding Chris Aire, he met Gary Payton, an NBA superstar who was then with the Seattle SuperSonics. Gary showed interest in his designs and invited Aire to see him in Miami at a charity event the following month. In Miami, he landed a substantial order, solidifying his breakthrough moment and position in the jewelry market.

Aire opened his first boutique [1] at the Transcorp Hilton Hotel in Abuja, Nigeria in 2012. In 2014, Aire moved his United States office from downtown Los Angeles to his US flagship boutique in Beverly Hills [2] At each retail location, he creates a superior shopping experience to accommodate high-profile customers, presenting the most exceptional pieces of fine jewelry and timepieces.

-The Los Angeles Times crowned him ‘The King of Bling!!!’ [3] - Rolling Stone magazine called him ‘The Emperor of Ice!!!’ [1] -Aire has been featured in several other magazines such as Forbes,[4] Wall Street Journal. IDEX [5] JCK MAGAZINE,[6] Elle, Vogue, Black Enterprise,[7] Robb Report,[8] International Wrist Watch Magazine, Los Angeles Times,[9] Watch time, QP magazine,[10] Rapaport magazine,[11] ESPN Magazine and Los Angeles Magazine [12]

He has also been featured on CNN,[3] E! Network, Konnect Africa [13] Washington Times,[14] USA Today,[15] and the Discovery Channel.[16]

Aire is married to Diana Atinuke Durojaiye. They have three children. He is based in Los Angeles and visits Nigeria often.