Circle 7 logo

The Circle 7 logo is an often-used television station logo in the United States. Designed in the early 1960s for the American Broadcasting Company's five owned-and-operated stations (all of which broadcast on VHF channel 7), the logo, or a version of it, is currently being used not only by ABC stations and affiliates, but also by a number of television broadcasters around the world.

"Circle 7" redirects here. For the former Disney animation studio, see Circle 7 Animation.

History and information
Members of WLS-TV's Eyewitness News team wearing blazers adorned with a Circle 7 patch, c. 1972.

The Circle 7 logo was created by G. Dean Smith, a San Francisco graphic designer,[1] and was first used in 1962 by ABC as the logo for its (then) five owned-and-operated television stations: WABC-TV in New York City; KABC-TV in Los Angeles; WBKB (now WLS-TV) in Chicago; KGO-TV in San Francisco; and WXYZ-TV in Detroit. When ABC applied for television station licenses in the late 1940s, it was thought that the low-band channel frequencies (2 through 6) would be removed from use for television broadcasting, thus making these five stations broadcasting on VHF channel 7 the lowest on the television dial.[2] American Broadcasting-Paramount Theatres, ABC's then-corporate parent, registered the Circle 7 logo with the U.S. Patent and Trademark Office in 1962.

When WABC-TV adopted the Eyewitness News format in January 1968, all reporters and anchors were required to wear a blazer with a Circle 7 patch (a lapel pin in later years)[3] when they appeared on the air – a marketing practice that spread to the other ABC O&Os, and eventually to other ABC affiliates. Stations commonly used the logo on microphone flags, newscaster clothing and design of sets, as well as on-air graphics for locally originated programming.[4] Circle 7 Animation, a short-lived (2005-2006) Disney division that was working on sequels to Disney-owned Pixar's films, was named after the street it was located in.

U.S. stations currently using the Circle 7 logo or a variant
Station Market name Affiliation and ownership
KABC-TV Los Angeles, California ABC owned-and-operated station
KATV Little Rock, Arkansas ABC affiliate owned by Sinclair Broadcast Group
KETV Omaha, Nebraska/Council Bluffs, Iowa ABC affiliate owned by Hearst Television
KGO-TV San Francisco/Oakland/San Jose, California ABC owned-and-operated station
KIRO-TV Seattle/Tacoma, Washington CBS affiliate owned by Cox Media Group
KLTV Tyler/Longview, Texas ABC affiliate owned by Gray Television
KMGH-TV Denver, Colorado ABC affiliate owned by the E. W. Scripps Company
KOAT-TV Albuquerque/Santa Fe, New Mexico ABC affiliate owned by Hearst Television
KPLC Lake Charles, Louisiana NBC affiliate owned by Gray Television
KQCD-TV Dickinson, North Dakota NBC affiliate owned by Gray Television, satellite to Bismarck, North Dakota, NBC affiliate KFYR-TV
KRCR-TV Redding/Chico, California ABC affiliate owned by Sinclair Broadcast Group
KSWO-TV Lawton, Oklahoma/Wichita Falls, Texas ABC affiliate owned by Gray Television
KTVB Boise, Idaho NBC affiliate owned by Tegna
KVIA-TV El Paso, Texas/Las Cruces, New Mexico ABC affiliate owned by News-Press & Gazette Company
KVII-TV Amarillo, Texas ABC affiliate owned by Sinclair Broadcast Group
WABC-TV New York, New York ABC owned-and-operated station
WBBJ-TV Jackson, Tennessee ABC affiliate owned by Bahakel Communications
WDAM-TV Laurel/Hattiesburg, Mississippi NBC (7.1) & ABC (7.2) affiliate owned by Gray Television
WHDH Boston, Massachusetts Independent station owned by Sunbeam Television
WHIO-TV Dayton, Ohio CBS affiliate owned by Cox Media Group
WJLA-TV Washington, D.C. ABC affiliate owned by Sinclair Broadcast Group
WKBW-TV Buffalo, New York ABC affiliate owned by the E. W. Scripps Company
WLS-TV Chicago, Illinois ABC owned-and-operated station
WSVN Miami/Fort Lauderdale, Florida Fox affiliate owned by Sunbeam Television
WWNY-TV Carthage/Watertown, New York CBS affiliate owned by Gray Television
WWSB-TV Sarasota/Bradenton/Venice/North Port, Florida ABC affiliate owned by Gray Television;
refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 40)
WXYZ-TV Detroit, Michigan ABC affiliate owned by the E. W. Scripps Company, formerly an ABC owned-and-operated station
WZVN-TV Naples/Fort Myers/Cape Coral/Port Charlotte, Florida ABC affiliate owned by Montclair Communications Inc.1;
refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 26)

1WZVN is operated through an LMA by Waterman Broadcasting Corporation.

Non-U.S. use
  • In Australia, Seven Network affiliate ATN-7 used the "Circle 7" logo from 1968 to 1969 with customised versions across the network from 1970 to 2000.
  • In Malaysia, this logo was adopted by NTV7 from 2001 until 5 March 2018.
  • In Peru, RTP (now TV Perú) adopted this logo in 1989 and used it until 1991.
  • In the Philippines, GMA (also known as DZBB-TV) used the logo from 1961 until 1974 when it was dropped due to Marcos' martial law and the handover to new owners. The logo stayed until the latter part of the decade.
  • In Indonesia, TV7 used the Circle 7 logo from its launch in November 2001 until it was replaced by Trans7 in December 2006.
  • In Brazil, RecordTV adopted the logo in 1965 and used it until 1970.

See also

References
  1. Fischbeck, George; Roach, Randy (2013). Dr. George: My Life in Weather. Albuquerque, New Mexico: University of New Mexico Press. ISBN 9780826353337.
  2. Murray, Michael D.; Godfrey, Donald G., eds. (1997). Television in America: Local Station History from Across the Nation. Ames, IA: Iowa State Press. p. 6. ISBN 0-8138-2969-0.
  3. Chicago Sun-Times:: Search
  4. Grey, Johnathan; Johnson, Derek (2013), A Companion to Media Authorship, John Wiley & Sons, ISBN 9781118495254

Sources

Media related to Circle 7 logo at Wikimedia Commons

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