Claire Edmondson

Claire Edmondson is a filmmaker. She was born in Liverpool, England and grew up in Canada.

Career

In February 2011, Austra released their first music video "Beat and the Pulse" directed by Edmondson.[1] The dark, sexy video featured women of different shapes and sizes, some with (silicon) mutations dancing in a dark basement after-hours type space.The video for "Beat and the Pulse" that was censored by YouTube. Full of topless dancers, the video showcases a woman in control of her sexuality.[2]

Sweetest Kill video and controversy

The music video for Broken Social Scene's Sweetest Kill (June 2011), A dark take on love gone wrong, the video featured Bijou Phillips lovingly chopping up her boyfriend and burying him in a rose garden.[3] Certain critics wrote of its importance.[4]

The Sweetest Kill video was banned in Canada.[5] "The video was in part funded by MuchFACT, a production fund provided by Canadian music television stations MuchMusic and MuchMore, though both stations ended up banning it due to its content." Edmondson was quoted as saying "After that video a lot of videos came out with dudes killing people and no one was disturbed by them. But because [the Sweetest Kill video] was a feminine take on killing, it really disturbed people." [6]

Broken Social Scene's "Sweetest Kill" and Austra's "Beat and the Pulse" were named 2 of the top ten NSFW (not suitable for work) videos of 2011 by Stereogum. "Claire Edmondson, the director, also did Broken Social Scene's "Sweetest Kill" video, proving that she can do a few entirely different forms of disturbing." [7]

Edmondson collaborated with Austra again, making a film protesting Russia's imprisonment of the band Pussy Riot.[8] In the film, Stelmanis sets herself on fire in protest. The film was shown at the Tribeca Film Festival as a part of the inaugural NOW program.

Commercial work

Everlast's 'I'm a Boxer' video was released in January 2015.[9][10] Edmonsen made the video as a response to sexism in sports".[11] Everlast recently launched their new ad which follows a young female boxer into the ring, aiming to destroy sexism in the sport.

While talking about the sexism in the advertising industry she stated: "If men can direct tampon commercials surely women can direct beer commercials".[12]

In 2016 Edmondson was shortlisted for a Young Director Award in the category, Broadcast, Northern America on Leo Burnett's "Own It" campaign for Special K.[13]

References
  1. ""Beat and the Pulse" (NSFW)". Pitchfork. Retrieved 2016-11-14.
  2. "Rumpus Sound Takes: Fierce, Feminist Beats". The Rumpus.net. 2011-05-10. Retrieved 2016-11-14.
  3. "Video: Broken Social Scene: "Sweetest Kill"". Pitchfork. 2011-06-08. Retrieved 2016-11-14.
  4. "Bijou Phillips Stars As Axe Murderer In Broken Social Scene's Highly Explicit Video For "Sweetest Kill"". Feelguide.com. 10 June 2011. Retrieved 2016-11-14.
  5. "Nice work for France 24, Carls Jr, Metronomy and more - Creative Review". Creativereview.co.uk. 8 July 2011. Retrieved 2016-11-14.
  6. "Still a minority, new wave of women directors is creating killer art". Theglobeandmail.com. Retrieved 2016-11-14.
  7. "The 10 Most NSFW Videos Of 2011". Stereogum. 27 December 2011. Retrieved 2016-11-14.
  8. "Pussy Riot: Music World Reacts". Clashmusic.com. Retrieved 2016-11-14.
  9. "Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch". Adweek.com. Retrieved 2016-11-14.
  10. Editor, Taylor Trudon Senior; Voices, Young (26 January 2015). "'I'm A Boxer' Video Is A Powerful Response To Sexism In Sports". Huffingtonpost.com. Retrieved 2016-11-14.CS1 maint: extra text: authors list (link)
  12. "shots.net - On My Radar: Claire Edmondson". Shots.net. Retrieved 2016-11-14.
  13. "Young Director Award : Short List 2016" (PDF). Youngdirectoraward.com. Retrieved 2016-11-14.
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