Codigo Emprende

The show is a competitive reality television series that allows 6 entrepreneurs an opportunity to present their varying business that are in different evolution stages.

It shows, through personal stories, that any idea can be turned into a project to make a living and aims to promote the idea that in Spain you can create jobs.

It is based on the experiences of 6 new entrepreneurs seeking to get money to create jobs. Advised by a business expert, they will try to improve their projects over 6 weeks in order to convince a jury, that will award one of them a prize of 100,000 euros.

In those 6 weeks, the show depicts the entrepreneurs lives, so that the audience get to know their stories and who is on their sides. They witness their struggle to bring up an idea, enjoy their triumphs and their failures feel that their lives make us very close.

In each of the chapters, participants will undergo a special tests that are sometimes very hard. They all meet to do exercises typical of business management courses: outdoor workouts (survival, rafting, communication in extreme conditions), actual sales simulations, and have experiences as workers in sectors that has nothing to do with theirs.

Produced by Spanish Television in collaboration with producer CI Communicación, with the support of BBVA as a cultural sponsor.

• Presenter and producer: Juan Ramón Lucas.[1]
• Coach: Carles Torrecilla - professor at ESADE.

• María Benjumea - Infoempleo president and director of Spain Startup.[2]
• Paloma Cabello - MIT Enterprise Forum Spain president.
• Gustavo Vinacua - director of the BBVA Innovation Center.

The 6 finalists are 'ordinary people', 3 women and 3 men, from more than 2,000 applicants.[3]

Entrepreneur	Place of Birth	Hometown	Age	Project
Aitor Grandes	San Sebastián	Madrid	36 years	24 Symbols - flat rate eBook platform
Alejandro Fanjul	Gijón	Zaragoza	33 years	Palbin - online shops for SMEs
Álvaro de la Rocha	Cartagena	Cartagena	32 years	Tu chico de los recados (Spanish for 'your gofer') - delivery with ecological tricycles
Elisabet Cuenca	Barcelona	Barcelona	36 years	OpenDomo Services - home automation systems
María Cózar	Valencia	Valencia	30 years	María Cózar Couture - female fashion designer
Ro Muñoz	Sevilla	Madrid	37 years	Real Fábrica Española - store of the authentic Spanish products