Coke Studio Explorer

In March 2018, Coca-Cola Pakistan announced Ali Hamza and Zohaib Kazi would helm eleventh season of Coke Studio as a producers and directors,[13] after Bilal Maqsood and Faisal Kapadia of Strings left the show to continue their own music.[14][15]

Speaking of their collaboration Zohaib said, "we met on a bench in a park; it was Alhamra Park bench in Lahore. That's how it began. And when you know what the end will be, things become easy. And things fall into place."[16] The pair met in August 2017 and after two months they outlined the structure for the show, in an interview with Arab News Hamza said, "we sat down to talk very specifically about this opportunity and it was amazing! In a matter of 10 to 15 minutes we were so triggered, so driven-I truly felt I had known Zohaib for a long time."[17] Detailing further he said, "a common theme in a lot of our conversations was that Pakistan and Pakistanis are going through a bit of an identity crisis; one of the primary discussions we had was, 'what do we do after ten years?' We had to innovate. It was very important for us to recognize and acknowledge the countercultures that exist around us; these are the people who give our identity depth. Coke Studio has the reach to allow us to get to know these cultures more intimately and to amplify their colors."[17] It was not until 8 March 2018 when the duo were announced as a new producers for the series and as a part of new module, Coke Studio Explorer was revealed at the end of June 2018; in an interview Hamza said, "we wanted to focus on things that we hadn't ever explored before, and to look at elements of what makes Pakistan what it is today-highlighting the Pakistani identity and truly owning the white in our flag."[18] On the idea of series Kazi said, "the thing that was established in the first ten minutes was how we were going to end this because once you establish the end, automatically your goals are established and a plan emerges."[19]

On explaining the creation behind Coke Studio Explorer Zohaib said, "we felt that CS had to spread its wings and throw a larger net across the country, to not just attract the urban pool, but the rural pool as well. At the end of the day, the regions and its people collectively make Pakistan. It was important for us to explore this vision in depth."[20] Adding to the new format of the show Hamza said, "we've learned a lot from both the producer's (Rohail Hyatt, Strings) tenures. Both had their positives, but by the end, we know there's always going to be margin for more. We didn't look at it as individuals, but across 10 years of CS rather than the journey of Rohail Hayat or Strings. We were very clear that we weren't going to put our journeys into it either, but focus objectively on the platform after this decade."[20] Kazi also chipped, "after ten years, we felt that Coke Studio needed to innovate and search for talent wider and deeper than it had in the past. As producers, that is what we tried to do with Coke Studio Explorer. More importantly, we tried to construct a module that will bring people together. We are in an election year and the political climate of the country is both charged and polarised. We hope that Coke Studio Explorer will help add some love and amity to the atmosphere and bring people together, using the tremendous power of music."[21]

The general manager of Coca-Cola Pakistan and Afghanistan, Rizwan U. Khan explained, "Coke Studio Explorer is an unique manner of exploring the vast talent of our country. In addition "Coke Studio" has a legacy which has embraced and promoted Pakistan's rich, vibrant and diverse culture. That has helped shaped a new narrative within and externally."[22] He further stated that "Coke Studio Explorer has been created as a natural and progressive chapter to the continuing legacy of Coke Studio.[12]

The duo travelled extensively in the northern region of Pakistan, Sindh and Punjab to discover the regional but relatively unknown artists of their respective regions.[23] In an interview duo said, "we established the criteria for selection before embarking on our search for musicians. The musicians had to be relatively unknown. They had to represent a unique aspect of the culture, history and spirit of Pakistan. And, they had to be talented. The selections were made in the field-in a natural, freewheeling and largely unrestrained manner – using the criteria that had been established in the beginning."[21] According to Kazi search for such artists was "both extensive and expansive" and together they covered four provinces of Pakistan bringing five artists to the platform.[20] The duo developed a special mobile recording system for the on-location recordings and while additional tracks and engineering was completed in studio.[21]

The Explorer series featured five set of musicians from five regions of Pakistan, all of whom were unknown but popular in their native regions.[24] In Bumburet Valley of Kalash the duo collaborated with Ariana (Farsi Gul) and Amrina, explaining about their collaboration Kazi said, "it's not every day that you come across two girls whose vocals scale as high as the cultural peaks of the Kalash Valleys. Ariana and Amrina are true personification of this traditional musical journey. They may be 4,000 but there chants make them sound like Four Hundred Thousand!".[25] in Deewan Lal Chand village of Sindh, the brother-sister Vishnu and Shamu Bai famous for their bhajans were made part of,[26] while in Sohbatpur District, throat-singers Mangal, Darehan and Shayan (now Bloach Throat singers) known for their singing technique "Naur-Sur" made their debuts,[27] and from Muzaffarabad, Azad Kashmir a band of four musicians titled, Qasamir lead by Altaf Mir with Ghulam Mohammad Daar, Manzoor Ahmed Khan, Saifuddin Shah performed. The duo wanted to record the song in the mountains of Muzaffarabad but because of the rain they had to shoot indoors and then they recorded the video outside later. They couldn't wait for the rain as both Explorer and season eleven were shot back-to-back at Coke Studio production house in Karachi.[28] The fifth and final artist Mishal Khawaja a Pakistani born-Canadian singer was discovered through her Instagram covers by Kazi. The duso said, "we are big fans of original song writing, when we found her we didn't want to give her someone else's song and we didn't want to compose for her because then it'd become our expression. We wanted thi to remain about the artist, we wanted this to be about her."[29]