Crabbie's

Crabbie's is a Scottish brand traditionally known for its green ginger wine and blended whiskies produced at John Crabbie & Co's extensive premises in the Leith area of Edinburgh, Scotland. That company has changed its name and its business is unrelated to the original. The brands were bought by Halewood International Ltd[2] and are presently best known for ginger beers manufactured at Halewood's plant in Liverpool. John Crabbie & Company (Wines) Limited was incorporated in May 2006 and changed its name to John Crabbie & Company Limited the following July.

Crabbie's
TypeGinger beer
ManufacturerJohn Crabbie & Company
DistributorSt. Killian (USA)

Halewood International Limited (United Kingdom, Australia)

Bruce Ashley Group (CAN)[1]
Country of originScotland
Introduced2009
Alcohol by volume4.0%
Colourgolden yellow
FlavourGinger beer with a spicy sparkling flavor
VariantsSpiced Orange

Strawberry & Lime

Scottish Raspberry
WebsiteCrabbies UK

Background

Crabbie's traces its founding to 1801 when Miller Crabbie was a merchant in Edinburgh. The business was inherited by his son John Crabbie (1806 – 1891) who went on to found John Crabbie & Co.

In the mid-19th century, John Crabbie acquired a former porter brewery located between Yardheads and Great Junction Street in Edinburgh's port of Leith. Over the ensuing years the premises were extended mainly to provide bonded warehouses for Crabbie's whisky business. The company was also engaged in gin rectifying and the production of fruit-based cordials. Of these, Crabbie's was best known for its green ginger wine which was continued to be made in Leith until the 1980s when John Crabbie & Co was acquired by another Leith distiller and blender, Macdonald & Muir, and production of green ginger wine was transferred to Broxburn, West Lothian. Macdonald & Muir had acquired the Glenmorangie Distillery in 1918 and renamed itself The Glenmorangie Company in 1996. In 2007, it sold the brand to the present owners, Halewood International.[3] Preserving its links with Leith, John Crabbie & Company Limited is in the present day a dormant company with a company address in Mitchell Street, Leith. However, production of Crabbie's ginger beer takes place in Liverpool, England.

Distribution
Crabbies advertisement on a bus in the UK

Since 2011 Crabbie's has been distributed in Australia through Woolworths Liquor, Beer Wine Spirits and Dan Murphy's grocery stores. In 2012, Crabbie's began distribution in the United States through St. Killian company[4]

Variations

In the UK, Crabbie's is available in flavours such as Original, Scottish Raspberry, IPA and Stout, with a Spiced Orange variant also available in the United States. Outside of the UK and the United States, other variations might be found in speciality shops.

In the United States, Crabbie's is sold as a malt beverage, and is not gluten free. The discovery that the American version of Crabbie's is not gluten free caused much alarm and controversy among the celiac and gluten intolerant community as Crabbie's was originally marketed as gluten free in the United States.[5] In the UK, it is a gluten free product.[6] in May 2019 Crabbie's changed their Ginger Beer recipe to contain 5% actual beer so it now contains Wheat and Barley but still maintains its Gluten Free label as the new gluten containing ingredients have a gluten level of less than 20 ppm. The product is no longer suitable for anyone with a Wheat or Barley intolerance.

Sponsorship

Crabbie's is a sponsor of both international and grassroots rugby, with sponsorships of Wales & Scotland, and Rugby Union clubs Ospreys, Newport Dragons, Scarlets, Cardiff Blues, Edinburgh Rugby, Glasgow Warriors, Newcastle Falcons, Northampton Saints, Yorkshire Carnegie, Richmond, Esher, Caldy, Southport and Rugby League club St Helens.

Crabbies are the headline sponsor for Bournemouth 7s Festival who are the World's Largest Sports and Music Festival taking place with over 400 teams in the last bank holiday weekend in May.

Crabbie's was the official sponsor of the Grand National Festival from 2013-2016.

Scottish football club Hibernian has also been sponsored by Crabbie's.[7][8]

References
  1. Crummy, Martin (6 June 2012). "Crabbie's drives global expansion". The drink business. Retrieved 24 November 2013.
  2. "Crabbie's brands". Halewood International.
  3. "Halewood International buys Crabbie's - Harpers Wine & Spirit Trade News". www.harpers.co.uk.
  4. Bassett, Win (November 15, 2012). "Crabbie's, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine. Retrieved 24 November 2013.
  5. "Archived copy". Archived from the original on 2015-09-10. Retrieved 2015-08-31.CS1 maint: archived copy as title (link)
  6. "Top Gluten-Free Alternatives to Beer". 9 May 2013.
  7. "< back Crabbie's announced as official sponsor of Hibernian FC". Crabbies Sponsors FC. Crabbies. Archived from the original on 19 April 2011. Retrieved 24 November 2013.
  8. "Hibs unveil three-year deal with Crabbie's". www.scotsman.com. Johnston Publishing. 29 March 2011. Retrieved 7 December 2013.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.