Cravity

Cravity (Korean: 크래비티; RR: Keuraebiti) is a South Korean boy band formed by Starship Entertainment. The group is composed of nine members: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin.[1] They debuted on April 14, 2020 with their extended play Season 1. Hideout: Remember Who We Are.

Cravity
OriginSeoul, South Korea
GenresK-pop
Years active2020 (2020)–present
LabelsStarship
Associated actsX1
WebsiteOfficial website
Members
  • Serim
  • Allen
  • Jungmo
  • Woobin
  • Wonjin
  • Minhee
  • Hyeongjun
  • Taeyoung
  • Seongmin
Korean name
Hangul크래비티
Japanese name
Katakanaクレビティ

The group was dubbed as "Super Rookies" in 2020 who emerge as a global artist that attracted attention of the fans globally.[2] They became the first 2020 rookie artist to debut on the Billboard K-pop Hot 100, and earned numerous awards including "New Artist of the Year" at the 12th Melon Music Awards, "Best of Next" at the 2020 Mnet Asian Music Awards and "Rookie Award" in the 4th Soribada Awards.[3]

Name

Cravity's name is an amalgation of the words "Creativity" and "Gravity" that implies bringing you into their universe with their unique charm. Cravity, which stands for "Center of Gravity," also has a goal of achieving the best performance by having a perfect balance when the band gathers together.[4]

History

Pre-debut

Prior to the group's debut, Jungmo, Wonjin, Minhee, and Hyeongjun participated in the show Produce X 101 in 2019, representing Starship Entertainment, along with Moon Hyunbin. In the finale, Jungmo and Wonjin placed at ranks 12 and 19 respectively (without taking into consideration the 'X'-position), missing the cut-off for the show's debut-lineup. However, Minhee and Hyeongjun placed at ranks 10 and 4 respectively, thereby making them members of the debut line-up and members of the group X1. They promoted with the group until their disbandment on January 6, 2020.[5][6]

2020: Debut with Season 1. Hideout: Remember Who We Are and Season 2. Hideout: The New Day We Step Into

Cravity debuted with the extended play Season 1. Hideout: Remember Who We Are on April 14, 2020, which debuted and peaked atop of Gaon's Album Chart. The album is reported to have shipped over 100,000 copies in the month of April 2020, making them the best-selling South Korean rookie artist in 2020, as of August 2020.[7][8]

Cravity entered and peaked on the Billboard Social 50 Chart at number 12. They are the fifth fastest South Korean group to enter Social 50, as well as being the only South Korean rookie artist to chart on Billboard's Social 50 in 2020 at the time of their debut.[9]

On June 17, Cravity released a music video for their song "Cloud 9", a track previously included in their debut extended play. They subsequently began music show promotions for this song.[10][11][12]

On August 5, Cravity announced they would be making their first comeback with their second extended play Season 2. Hideout: The New Day We Step Into on August 24, 2020 with the title track "Flame". This album will feature lyrics written by members Serim and Allen.[13][14][15]

On August 13, at the 2020 Soribada Awards, Cravity won the "New Artist Award", their first award since debut. On August 24, Cravity released their second album, Season 2. Hideout: The New Day We Step Into. The EP contains seven tracks, including the lead single "Flame". The album has topped the Japanese Tower Records' album chart and ranked first on seven regions on iTunes. [16][17]

On September 1, Cravity had their first music show win on SBS MTV's The Show with "Flame" with the song also debuting at number 97 on the Billboard Korea K-pop Hot 100 chart on the chart issue dated week of September 26.[18][19]

Cravity on October 9 held an exclusive on-tact fan meeting 'CRAVITY COLLECTION: C-EXPRESS' through Naver V Live wherein they greeted their fans in 126 regions. The fanmeeting was organized with a theme of an "amusement park" as a way of the group to greet their fans brightly.[20]

On October 21, Cravity released a performance video for their song "Ohh Ahh", a B-side track on Season 2. Hideout: The New Day We Step Into. They subsequently began music show promotions with the song.[21][22]

2021–present: Season 3. Hideout: Be Our Voice

On January 19, Cravity released the third installment of the Hideout series with their third extended play Season 3. Hideout: Be Our Voice, along with the music video of the lead single, "My Turn".[23] They subsequently began promoting their title track alongside their B-side track "Mammoth" on music shows.[24]

Other ventures

Endorsements

In October 2020, CRAVITY has been chosen as the models for the cosmetic brand BLACKROUGE. The group's passion, powerful energy, health and vitality as a new male idol group fit well with the lively image of BLACKROUGE leading to them being selected as the models of the cosmetic brand. The group is to promote the product not just in Korea but also in China and other countries in Southeast Asia. [25]

Ambassadorship

In the tourism sector, Cravity has been appointed as tourism ambassadors for "K-pop Star Street" in Gwangju, the group will be doing numerous activities that will publicly promote tourist destinations of the city for one year. [26]

Members

Adapted from the group's profile on Naver and Starship Entertainment's official website.[27]

  • Serim (세림) – leader, rapper[28]
  • Allen (앨런) – rapper[29]
  • Jungmo (정모) – vocalist[30]
  • Woobin (우빈) – vocalist[31]
  • Wonjin (원진) – vocalist[32]
  • Minhee (민희) – vocalist[33]
  • Hyeongjun (형준) – vocalist[34]
  • Taeyoung (태영) – vocalist[35]
  • Seongmin (성민) – vocalist[36]

Discography

Extended plays
List of extended plays, with selected details, chart positions, and sales
Title Album details Peak chart positions Sales
KOR
[37]		 JPN
[38]
Season 1. Hideout: Remember Who We Are 110
Season 2. Hideout: The New Day We Step Into
  • Released: August 24, 2020
  • Label: Starship Entertainment
  • Formats: CD, digital download
 115
Season 3. Hideout: Be Our Voice
  • Released: January 19, 2021
  • Label: Starship Entertainment
  • Formats: CD, digital download
 312
"—" denotes releases that did not chart or were not released in that region.

Singles
Title Year Peak chart positions Sales Album
KOR
[44]		 KOR Hot
[45]
"Break All the Rules" 2020 —[upper-alpha 1]— N/A Season 1. Hideout: Remember Who We Are
"Flame" —[upper-alpha 2]97 Season 2. Hideout: The New Day We Step Into
"My Turn" 2021 —[upper-alpha 3]— Season 3. Hideout: Be Our Voice
"—" denotes releases that did not chart or were not released in that region.

Videography

Music videos
Title Year Director Ref.
"Break All the Rules" 2020 HIGHQUALITYFISH [47]
"Cloud 9" Vikings League [48]
"Flame" Vishop [49]
"My Turn" 2021 HIGHQUALITYFISH

Filmography

Reality shows
Year Title Network Note(s) Ref.
2020 C-Real V Live, YouTube Premiered on April 19, 2020 [50]
C-Record Premiered on April 22, 2020
Before Cravity Premiered on May 2, 2020
Cravity Park Premiered on May 18, 2020 (V Live); December 4, 2020 (YouTube) [51]

Awards and nominations
The name of the award ceremony, year presented, nominee(s) of the award, award category, and the result of the nomination
Award ceremony Year Category Nominee(s)/work(s) Result Ref.
Asia Artist Awards 2020 Male Potential Artist Award Cravity Won [52]
Male Singer Popularity Award Nominated [53]
Asia Model Awards New Star Award - Male Group Won [54]
Brand of the Year Awards Rookie Male Idol Award Won [55]
Dong-A Pick Awards Idol Pick Super Rookie Won [56]
Gaon Chart Music Awards 2021 MuBeat Global Choice Award (Male) Nominated [57]
New Artist of the Year - Physical Season 2. Hideout: The New Day We Step Into Nominated [58]
Golden Disc Awards Curaprox Popularity Award Cravity Nominated [59]
Disc Bonsang Season 2. Hideout: The New Day We Step Into Nominated [60]
Prominent Album of the Million Seller Nominated [61]
Rookie Award Cravity Nominated [62]
QQ Music Popularity Award Nominated [63]
Korea First Brand Awards New Male Artist Award Nominated [64]
Melon Music Awards 2020 New Artist of the Year - Male Won [65]
Mnet Asian Music Awards Artist of the Year Nominated [66]
Best New Male Artist Nominated
Best of Next Won [67]
Worldwide Fans' Choice Top 10 Nominated [68]
Seoul Music Awards 2021 K-Wave Award Nominated [69]
New Artist Award Nominated
Popularity Award Nominated
WhosFandom Award Nominated [70]
Soribada Best K-Music Awards 2020 Main Award Nominated [71]
Rookie Award Won [72]
The Fact Music Awards Fan N Star Choice Award (Artist) Nominated [73]
Next Leader Won [74]
TMA Popularity Award Nominated [75]

Notes
  1. "Break All the Rules" did not enter the Gaon Digital Chart, but peaked at number 67 on the Gaon Download Chart.
  2. "Flame" did not enter the Gaon Digital Chart, but peaked at number 81 on the Gaon Download Chart.
  3. "My Turn" did not enter the Gaon Digital Chart, but appeared at number 21 on the component Gaon Download Chart.[46]

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