Creed (perfume)

Creed is a niche perfume house, which has boutiques in Paris, London, New York City, Beverly Hills, Sydney, Dubai Mall, Kuwait, Vienna, Milan, and Miami in addition to stands in high end retailers across the world. The house purportedly creates its perfumes in-house by two perfumers: a father and his son. The current generation consists of Olivier Creed (who is credited for Green Irish Tweed, Millesime Imperial, Silver Mountain Water and Aventus among others) and his son Erwin Creed.

James Henry Creed supposedly founded the House of Creed in London in 1760 as a tailoring establishment, however, the earliest evidence of Creed's existence hark from the late 1960s or early 1970s.[2] It claims to have risen to fame in the mid 19th century under Henry Creed as tailors and habit makers for the fashionable dandy Count d'Orsay, Queen Victoria, and Empress Eugénie, who issued the firm of Creed & Cumberland a Royal Warrant for tailoring articles.[3] Olivier Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave. Its release date is unknown, although bottles are still in circulation. Creed also has other high-profile creations in its catalog such as Angelique Encens, which was said to have been originally created in 1933 for the Bishop of Paris.[4]

In February 2020, the private equity group BlackRock announced that it would become the majority shareholder of Creed.[5]

Creed has stated that it has created perfumes exclusively for celebrities and well-known political figures. Creed claims that Tabarome "was commissioned by a legendary British statesman who loved fine brandy and highest quality cigars" but this is without historical confirmation..[6] Also, Creed's Vetiver is marketed to have been created for "one of America's leading families, a political dynasty now known worldwide for its energy, vigor, and impeccable style".

Creed claims to make fragrances exclusively for their clients that are not available to their customers and that some of those fragrances are later released to the public. This is a list of the Creed fragrances that are (or were) sold to the general public.

Many of the fragrances on this list are not currently sold by Creed or authorized retailers because they were discontinued. Creed often discontinues ("vaults") fragrances. For example, Green Valley used to be a mainstream release but is no longer sold by Creed. Creed also claims to re-release fragrances that were created by the family many years ago in previous generations. Examples of this would include Selection Verte and (Vintage) Tabarome.

• Charles Creed, fashion designer

Media related to Creed (perfume) at Wikimedia Commons

• Official UK website
• Official US and Canada website