Cresta (soft drink)

Cresta was a frothy fruit-flavoured drink produced in the United Kingdom by Schweppes from the early 1970s through to around 2007. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;[1] blackcurrant was added later.[2]

Advertising campaign

Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta.[3] The bear's widely quoted catch phrase "It's frothy, man!" summed up the difference between Cresta and more traditionally fizzy soft drinks.[4][5] This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash instant potato advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.[6][7]

References
  1. Original Cresta ad listing the four flavours
  2. Advertisement at the time of the introduction of the blackcurrant version (YouTube video)
  3. PapaBear (2020-01-19). "Cresta Polar Bear". Minka's Bear Passion. Retrieved 2020-03-16.
  4. Sample Cresta Advertisement (YouTube video)
  5. Sample Cresta Bear Dialogue, 1974; Bear: Do you know what all the bears up at the North Pole drink when they're thirsty? It's the sea man — the Arctic Ocean! Now me, I'm really into this frothy Cresta — like this strawberry flavour. The day they start making the Arctic Ocean in strawberry is the only day this young bear's going to drink it!
  6. Tungate, Mark (2007). Adland: A Global History of Advertising. Kogan Page. pp. 91–92. ISBN 9780749452179.
  7. Goldman, Lawrence (7 Mar 2013). Oxford Dictionary of National Biography 2005-2008: John Brighton Webster. Oxford: Oxford University Press. pp. 1167–1168. ISBN 9780199671540. Retrieved 31 October 2014.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.