Crossings TV

Crossings TV is an Asian American television network headquartered in Sacramento, California, launched in 2005.[1] The network airs Asian programming in 7 of the biggest Asian markets across the U.S. (Greater Los Angeles, Central Valley, San Francisco Bay Area, New York, Greater Chicago, Greater Seattle, and Minneapolis/ St. Paul)[2]

Crossings TV
CountryUSA
Broadcast areaGreater Los Angeles, San Francisco - Bay Area, Sacramento, Stockton-Fresno, Greater Seattle, Greater Chicago, Minneapolis - St. Paul, New York/ New Jersey
SloganHome for Asian Americans
HeadquartersSacramento, CA
Programming
Language(s)English, Chinese, Filipino, Vietnamese, Japanese, Hindi, Punjabi, Russian, Hmong
Ownership
OwnerFrank Washington
Links
Websitecrossingstv.com
Availability
Cable
Spectrum 1519 (Los Angeles, New York/New Jersey)
Comcast Xfinity 152 (Greater Seattle)
Comcast Xfinity 175 (Minneapolis - St. Paul)
Comcast Xfinity 238 (San Francisco - Bay Area)
Comcast Xfinity 691 (Greater Chicago)
KBTV 8.1 and Comcast Xfinity 398 (Sacramento, Fresno/Stockton)

Background

Founder

Frank Washington, long-time media entrepreneur and ethnic media advocate, founded Crossings TV in 2005 to serve underrepresented groups in Sacramento, including the Russian and Hmong communities. Crossings TV was founded to bring a voice to these underrepresented communities in media and entertainment.[3] Washington, while at the Federal Communications Commission (FCC), played a key role in the creation of low-power television services to bridge the gap between media and under-served groups.[3][4]

Programming

Crossings TV airs 24 hours a day, 7 days a week

Programming Genre

Crossings TV programming includes a variety of different genres including the News, Drama, Variety, Entertainment, Talk Show, Documentary, Children and Music.

Programming Language

As a multi-Asian language network, Crossings TV programming includes programs in Chinese (Mandarin, Cantonese), Hindi, Hmong, Japanese, Punjabi, Russian, Tagalog and Vietnamese. The language block and schedules vary between different broadcasting locations.[5]

Programming Partners

Crossings TV partners with a variety of international television networks to bring high-quality in-language content. The network partners include ABS-CBN, TV5, Phoenix TV, Jiangsu, VIETV, and RTVI.

Community

The network works with many community organizations and partners to engage with and build the community.[6] Community partners include Asian Film Lab, My Sister’s House, etc.

Recognition and Awards

1.   AARP Next Day Better 2020

2.   3AF Media Partner of the Year 2018[7]

3.   OCA – Sacramento Community Partner Award 2013[7]

4.   Community Broadcaster’s Association[7]

1.  3rd Place Locally Produced Show[7]

2.  1st Place Political Program[7]

5.   Russian American Media – The Best Multicultural TV Channel of Northern California 2008[7]

References
  1. "This TV station broadcasts public service information to Sacramento's Asian communities". www.msn.com. Retrieved 2020-08-10.
  2. "Crossings TV and Comcast Announce Expanded Coverage on XFINITY TV". corporate.comcast.com. 2012-12-20. Retrieved 2020-07-28.
  3. "Frank Washington - Crossings TV - Chief Executive Officer and Founder". csreports.aspeninstitute.org. Retrieved 2020-07-28.
  4. "Frank Washington's Biography". The HistoryMakers. Retrieved 2020-07-28.
  5. "Alhambra Chamber of Commerce welcomes new member Crossings TV | Alhambra Chamber of Commerce". www.alhambrachamber.org. Retrieved 2020-07-28.
  6. Mizes-Tan, Sarah. "Coronavirus A Major Concern For Asian Americans In Sacramento Region, Poll Shows". www.capradio.org. Retrieved 2020-08-10.
  7. "Comments of Tower of Babel, LLC regarding the applications of Comcast Corporation, Time Warner Cable, Inc., Charter Communications, Inc., and Spinco to assign and transfer control of FCC licenses and other authorizations" (PDF). FCC.
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